IKEA Discontinues Catalogue book after 70 Years For A Better Spending On Budget
Wait, IKEA Is going to STOP PUBLISHING their catalog book after all these 70 years. YES! IKEA has announced that they will be stopping publishing their catalog after a 7 decade on 7 Dec which their last issue will be published until 2021 next year. While most people are getting comfortable with browsing online trends nowadays which is a good time to respectfully end this trend of the traditional IKEA catalog.
This decision to discontinue the popular catalog is a part of their digitalization efforts as more and more consumers are going online to shop and online there are easier searchable features available compared to the catalog. Plus the catalog has taken up a large amount of IKEA’s marketing budget and now with the money saved, there will be able to spend more on online marketing and also another source of channels.
However, if you still insist on getting your hands on their very last edition of the catalog, you can still do so in IKEA stores or also on their website.
Not all is lost though as IKEA has planned to release a tribute book for its iconic catalog next year. Not only that, you can always visit the full digital collection of IKEA Catalogue that includes the original 1951 catalog (as well as its 1950’s predecessor) up to the latest 2021 release at IKEA Museum right here.
