M’sian Raya Fashion Campaign use Down Syndrome Models and Netizens is Finding it Awesomely Heartwarming
source MAQILLA BOUTIQUE
The most exciting festive season of Hari Raya Aidilfitri is coming soon where a local fashion label has made a new campaign with some special features, Maqilla Boutique, a local fashion brand has decided to go against the norm by using down syndrome model for its latest Raya collection for the cause of good during this beautiful month of Ramadan.
Shooting raya yang Sangat lain dari yang lain! I honestly think model-model ni extremely beautiful & adoreable gila 😍💕🌹 pic.twitter.com/1H9raFrEmQ
— REBEL (@AinulNunanaa) June 11, 2017
They teamed up with the Down Syndrome Association of Malaysia for this campaign as a part of their giving back project and RM10 from each purchase from the Basic Raya Collection will be donated to the association too. According to them, there is nothing more rewarding than giving back and making a difference in the lives of people around us, the two down syndrome models who starred in their collection are Khoh Hui Qi and Siti Marina Frohlich, who also happens to be our national Paralympic athlete!
The photographer who shot this campaign, Muhammad Azmeer were also touched by the experience and shared on his Instagram page to express his heartwarming feeling.
source MAQILLA BOUTIQUE 
source MAQILLA BOUTIQUE