McDonald’s Launch Cute Simplified Packaging On Food Later This Year
McDonald’s is launching a new revamped packaging which will see a cleaner design with minimal words and graphic representing their products. This new-look comes from the Pearlfisher which is an overseas based brand design agency which is based in U.S and Europe and they have partnered with McDonald’s; to redesign their global packaging system.
The visual concept included identifiable, joyful and simple, and it is the aim to be globally recognizable no matter where the food is being assembled and consumed.
The redesigned packaging will be rolled out to all markets globally, including the U.S. over the next 24 months. It has already been rolled out to selected markets, including Australia, New Zealand and the Pacific Islands.