1-28 February 2026: DON DON DONKI Malaysia: Eel Sushi Fair Promotion – Savor Rich Flavours of Unagi

For those who have a serious love for unagi, this is the moment to indulge. DON DON DONKI Malaysia is bringing back one of their most anticipated events of the year – the Eel Sushi Fair. Running from 1st to 28th February 2026, this fair promises to delight sushi enthusiasts with an array of unagi dishes that are both traditional and inventive. Whether you are a fan of nigiri, rolls, inari, or don, there’s something here that will excite your taste buds.

DON DON DONKI has become a household name in Malaysia for its wide range of Japanese products, and this promotion highlights exactly why. The Eel Sushi Fair is not just about serving food; it’s about experiencing the essence of authentic Japanese flavours right here in Malaysia. For anyone looking to treat themselves to something special or even explore unagi for the first time, this is the perfect opportunity.

The highlight of this fair is, of course, the unagi itself. Known for its rich, buttery texture and sweet-savory taste, unagi is carefully prepared to maintain its signature flavour. During the fair, diners can expect a selection of sushi rolls filled with generous slices of unagi, delicate inari pockets that balance sweet and savoury, as well as nigiri and don options that make for a satisfying meal. Each dish is crafted to showcase the unique taste of eel, making it a must-try for seafood lovers.

One of the reasons this promotion is worth attending is the variety on offer. While unagi nigiri provides a classic, minimalist experience, the rolls often feature exciting combinations of sauces, vegetables, and toppings that elevate the dish. Inari, which is essentially sushi rice wrapped in a slightly sweet tofu pocket, gives a completely different, yet equally enjoyable, experience. Meanwhile, unagi don is a heartier option for those who want a complete meal in a bowl, combining perfectly steamed rice with luscious grilled eel.

Another reason to check out the Eel Sushi Fair is the convenience and accessibility. The promotion is available at all DON DON DONKI stores across Malaysia, meaning fans can experience this culinary event close to home. For instance, the Lot 10 outlet opens from 10 AM until 2 AM daily, making it ideal for late-night cravings, while the Mid Valley store operates from 10 AM to 10 PM every day, perfect for both lunch breaks and dinner plans. This extended timing allows anyone with a busy schedule to enjoy the promotion without compromise.

DON DON DONKI has always been committed to providing high-quality Japanese products, and this event is no exception. Every piece of unagi is prepared with care, using traditional techniques to ensure the perfect texture and flavour. For those who might be hesitant to try eel for the first time, the fair provides a safe and enjoyable environment to explore Japanese cuisine in a variety of formats. Moreover, this event is not just for solo diners; it’s perfect for groups and families. Sharing different sushi rolls or trying multiple types of unagi dishes can turn a simple meal into a fun culinary adventure.

It’s also worth noting that Japanese cuisine, particularly sushi, is celebrated for its freshness and delicate balance of flavours. The Eel Sushi Fair allows diners to experience this first-hand. Each dish at the fair is crafted to highlight the unagi without overwhelming it with unnecessary sauces or accompaniments. This thoughtful approach ensures that the rich taste of the eel remains the star of every bite. For regular sushi enthusiasts, this promotion presents a chance to enjoy their favourite ingredients in new combinations, while newcomers can discover what makes unagi so beloved worldwide.

One of the enjoyable aspects of visiting DON DON DONKI during this promotion is the atmosphere. The stores are well-known for their bustling, vibrant energy, which adds to the overall dining experience. Walking through aisles filled with Japanese snacks, fresh produce, and imported goods, and then sitting down to enjoy a freshly prepared unagi dish, creates a sense of immersion that goes beyond a typical meal. This combination of shopping and dining makes the Eel Sushi Fair not just a food promotion, but a full-fledged experience that celebrates Japanese culture and cuisine.

For anyone wondering whether this promotion is worth the trip, consider this: unagi is not always readily available in Malaysia at such accessible prices or in such generous portions. DON DON DONKI’s Eel Sushi Fair brings together affordability, quality, and variety, making it a rare treat for both locals and visitors alike. If you have been searching for an excuse to enjoy Japanese cuisine beyond the typical sushi rolls and sashimi, this promotion is it. The fair is not merely a seasonal event; it’s an opportunity to appreciate a key ingredient of Japanese gastronomy in multiple ways.

The social aspect is also significant. Food enthusiasts often find joy in sharing their experiences online or recommending favourite dishes to friends and family. The Eel Sushi Fair, with its colourful sushi rolls, neatly presented inari, and satisfying don bowls, provides perfect content for food lovers looking to share their culinary adventures. More importantly, it gives diners a chance to bond over flavours and textures that are both comforting and exciting.

Finally, the promotion runs for almost the entire month of February, giving ample time to plan a visit. Whether someone wants to enjoy a weekday lunch, a weekend outing, or even a late-night snack, the flexibility of timing at outlets like Lot 10 and Mid Valley ensures that everyone can partake in the experience without stress. Don’t miss this opportunity to explore the delicious world of unagi while enjoying the vibrant atmosphere and convenience of DON DON DONKI stores.

For more details on the promotion and to stay updated, fans can also check the official source here: DON DON DONKI Facebook Post.

In conclusion, the Eel Sushi Fair at DON DON DONKI Malaysia is more than just a food promotion – it’s a celebration of flavour, culture, and culinary craftsmanship. The combination of quality ingredients, diverse preparation styles, and convenient locations make it a must-visit for anyone who enjoys Japanese cuisine or wants to try something new. With dishes that cater to different tastes and schedules, there’s no reason to miss out on this unagi-filled month. From the classic nigiri to the innovative rolls and hearty don bowls, every option is crafted to provide a memorable dining experience. Make the most of February 2026 and treat yourself to the rich, unforgettable taste of unagi at DON DON DONKI.

Promotional/Event Details:

• 1-28 February 2026, 10 AM – 2 AM, Lot 10, Kuala Lumpur

• 1-28 February 2026, 10 AM – 10 PM, Mid Valley, Kuala Lumpur