The Chinese New Year is just around the corner, and what better way to celebrate than with a fun-filled treat for the whole family? MIXUE, the popular ice cream and tea brand, is bringing its beloved Snow King Tour to Queensbay Mall in Penang on 14 February 2026. This isn’t just any ordinary meet-and-greet event—Snow King is bringing along a festive atmosphere, exciting photo opportunities, and, most importantly, free Angpao coupons for fans who participate in the fun activities.
For anyone who loves a mix of fun, flavour, and a touch of tradition, this is an event that’s hard to miss. The Snow King Tour promises an energetic and colourful Lunar New Year celebration, right in the heart of Queensbay Mall. Attendees will get to meet the Snow King mascot in person, participate in engaging activities, and enjoy the excitement that comes with festive rewards.
Snow King Tour Highlights
The Snow King has become a fan favourite for its cheerful presence and delicious offerings, and this special tour is their way of bringing Chinese New Year cheer to Penang. The mascot will be roaming the mall, ready to meet fans, pose for photos, and create memorable experiences for both young and old. The event is designed to be lively and interactive, making it perfect for families, groups of friends, or even solo visitors who enjoy a festive atmosphere.
One of the most exciting parts of this celebration is the Angpao coupons. In Chinese culture, Angpao (red envelopes) are a symbol of luck, prosperity, and good fortune, and Snow King has decided to turn this tradition into a modern, fun reward. Participants who complete a simple festive challenge can walk away with a coupon to redeem discounts on MIXUE’s famous ice cream and drinks. This adds an extra layer of fun to the experience, combining cultural tradition with a modern twist.
How to Get Your Free Angpao Coupon
Claiming your Angpao coupon is straightforward and designed to be fun for everyone. The process is simple and involves just three steps:
Step 1: Say the Secret Phrase
When attendees spot the Snow King at Queensbay Mall, they should be ready to speak up. The challenge is to shout the festive greeting:
“Snow King, Happy New Year!”
It’s a simple action, but it’s part of the interactive fun that makes the event special. Not only does this create a joyful atmosphere, but it also ensures that everyone present can be part of the celebration in a lively and memorable way.
Step 2: Receive an Angpao Coupon
After saying the festive phrase, participants will receive a MIXUE Angpao Coupon. The coupons come in small denominations, such as RM 1 or RM 2, but it’s not just the monetary value that makes them exciting—it’s the thrill of participating in the event and being rewarded for joining in the festive cheer. It’s a fun incentive for families, students, and ice cream lovers alike.
Step 3: Redeem Your Coupon
Once the Angpao coupon is in hand, it can be redeemed through the MIXUE Mini Program on your mobile device. This is the final step to enjoy your discount on a selection of MIXUE drinks and ice cream. The seamless redemption process ensures that fans can easily enjoy their treats without any hassle, turning a simple festive greeting into a rewarding experience.
Event Time & Location
The Snow King Tour at Queensbay Mall is a one-day event, so timing is crucial. Attendees should mark their calendars and arrive early to secure their participation in the limited sessions.
-
Date: 14 February 2026
-
Location: Queensbay Mall, Penang
-
Sessions: 12:00 PM and 5:00 PM
With only two sessions for the day, it’s important to plan ahead to ensure a spot at the event. Arriving early not only guarantees participation in the coupon giveaway but also allows time for photo opportunities and enjoying the festive atmosphere without feeling rushed.
Why You Should Join the Snow King Tour
There are several reasons why this event is worth attending. First and foremost, it’s a unique way to celebrate the Lunar New Year with family and friends. The presence of Snow King adds an element of excitement and joy that goes beyond a typical shopping trip or mall visit. The mascot’s playful interactions create a cheerful environment, perfect for taking memorable photos that capture the spirit of the season.
Additionally, the free Angpao coupons are a fantastic bonus. While RM 1 or RM 2 might seem small, it’s the idea of receiving a festive reward for participation that makes it special. Children will delight in the interactive nature of the event, while adults can enjoy watching the younger ones engage in the fun. For fans of MIXUE’s drinks and ice cream, the coupons provide a practical benefit, giving attendees the chance to enjoy discounted treats that they might already love.
Beyond the rewards, the event itself is an experience. The Snow King Tour brings together a lively atmosphere filled with cheerful interactions, festive decorations, and the excitement of a cultural celebration. It’s a way to step out of the ordinary and immerse oneself in the joy of Chinese New Year traditions, all while enjoying modern twists such as digital coupon redemption.
The event is also ideal for social media enthusiasts. The colourful setting and playful mascot make for excellent photo opportunities, perfect for sharing online with friends and family. Capturing these moments allows attendees to relive the celebration even after the event has ended, and it’s a great way to spread the festive spirit beyond Queensbay Mall.
Furthermore, attending the Snow King Tour is a low-cost way to enjoy a festive day out. There’s no entrance fee, and the main activity—shouting a phrase to receive a coupon—is entirely free. This makes it accessible for all, from students and families on a budget to tourists looking for a unique cultural experience in Penang.
In short, the Snow King Tour combines tradition, entertainment, and savings in a single event. It’s a chance to experience the joy of Chinese New Year, interact with a beloved mascot, and enjoy a small but meaningful reward. The interactive nature of the event makes it more engaging than simply shopping or watching a performance from a distance. Everyone can participate, and everyone can leave with a smile and an Angpao coupon in hand.
Final Thoughts
For anyone in Penang looking to make their Lunar New Year extra special this year, the Snow King Tour at Queensbay Mall is the perfect activity. It’s fun, festive, and family-friendly, offering both entertainment and tangible rewards. By participating, attendees not only join in the celebration but also get to take home a little piece of the holiday in the form of a MIXUE Angpao coupon.
So, get ready to shout out, have fun, and enjoy a memorable day at Queensbay Mall this 14th February. The Snow King Tour promises laughter, festive cheer, and a chance to enjoy some of Malaysia’s favourite ice cream and drinks at a discount. Don’t miss out—mark your calendars, gather your friends and family, and get ready to celebrate the Lunar New Year with a twist of sweet delight!
Promotional/Event Details:
-
Date: 14 February 2026
-
Time: 12:00 PM, 5:00 PM
-
Venue: Queensbay Mall, Penang
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Malaysia. Advertise with EverydayOnSales Malaysia.