School holidays in Malaysia often come with plenty of activities, and for families in Penang, there is a particularly sweet reason to get excited this September. AEON Malaysia has teamed up with Nestlé to bring something fun, refreshing, and family-friendly – the Nestlé Ice Cream Festival at Queensbay Mall. Running from 18 to 21 September 2025, this festival promises much more than just frozen treats. It is designed to be a lively gathering filled with interactive games, exciting prizes, limited-edition merchandise, and best of all, free ice cream for everyone who joins in the fun.
This festival is not only about enjoying ice cream; it is also about creating memorable moments with family and friends. With the school break coming to an end, parents will likely be searching for activities to keep their children entertained before the routine of classes and homework sets in again. What better way to wrap up the holidays than by treating them to an event that combines indulgence, play, and discovery?
Why this festival is worth attending
The first draw is obvious – free ice cream. Nestlé is known for its wide variety of flavours, and this festival gives attendees the opportunity to be among the very first to sample a brand-new flavour from La Cremeria. For ice cream lovers, this alone is a strong enough reason to make time for a visit. New product launches are always exciting, and being able to taste something before it even hits wider distribution makes the experience feel extra special.
Beyond the free samples, the festival offers interactive games and activities. These kinds of activities transform the event from being just another giveaway into something memorable. Children can engage in fun challenges, parents can join in, and everyone stands a chance to win cool prizes. The festive atmosphere will encourage families to spend time together rather than simply stopping by for a treat and leaving.
Another highlight is the limited-edition Nestlé Ice Cream plushies. Collectables like these always hold appeal, particularly for families with young children. Plush toys have a way of being both sentimental keepsakes and fun companions, and knowing they are not widely available adds to their desirability. For those who enjoy collecting branded merchandise, this could be the perfect opportunity to expand their collection.
A family-friendly outing
The timing of the festival could not be better. Scheduled from 18 to 21 September, it coincides with the final stretch of the school holidays. Parents often struggle to find activities that strike a balance between affordability and entertainment. This event ticks both boxes. It is free to enter, and with plenty of games, prizes, and ice cream, it offers great value for a day out.
Queensbay Mall itself adds another layer of convenience. Located in the heart of Penang, the mall is easily accessible, with ample parking, public transport links, and a wide selection of food and shopping options for those who want to make a day of it. Families can enjoy the festival, have a meal, and do some shopping all in one trip. The event will be held at the G Floor, North Zone, ensuring easy access for visitors and a lively atmosphere in one of the mall’s most popular areas.
Why this deal is worth grabbing
Promotions and events like this are not just about free items; they are about the overall experience. Nestlé has built a reputation for creating family-friendly campaigns that encourage people to come together, and the Ice Cream Festival is another example of this.
Here’s why this deal should not be missed:
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Free ice cream – A treat that everyone enjoys, and with the added excitement of a brand-new La Cremeria flavour, there is something to look forward to.
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Games and prizes – Engaging activities add value to the event, making it more than just a sampling exercise.
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Exclusive merchandise – Limited-edition plushies are always popular, and they make a great souvenir for families and collectors.
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Perfect timing – With the school holidays ending, it is the perfect way to treat children and enjoy one last special outing.
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Convenient location – Queensbay Mall is a well-known destination in Penang, making it an easy choice for families to attend.
The festival provides both entertainment and savings. Parents do not need to spend extra on tickets or activities, yet they can still provide their children with an enjoyable outing. This makes the Nestlé Ice Cream Festival a great option for those who want to maximise the holiday period without overspending.
A closer look at the experience
Imagine walking into the North Zone of Queensbay Mall, greeted by cheerful staff, colourful displays, and the delightful scent of freshly opened ice cream tubs. Children’s laughter fills the air as they take part in games designed to be fun yet rewarding, while parents can relax knowing the event is safe and suitable for all ages.
The opportunity to try a new La Cremeria flavour is an additional treat. Nestlé has long been associated with indulgent and innovative ice cream creations, so expectations are naturally high. Attendees who get to taste it first can share their experience with friends and family, making them feel part of something exclusive.
Meanwhile, winning or collecting a plushie is the icing on the cake. It is these little touches that turn a fun day into a lasting memory. Whether it becomes a keepsake for children or a quirky addition to a collector’s shelf, the plushies are bound to bring smiles.
Final thoughts
The Nestlé Ice Cream Festival at Queensbay Mall is more than just an event – it is an opportunity for families and friends to create shared experiences at no extra cost. With the promise of free ice cream, interactive games, exclusive prizes, and convenient access, it represents a rare combination of entertainment and value.
For Penangites, this is the kind of festival that should not be missed. It is fun, family-oriented, and perfectly timed to give children one last adventure before the school holidays end. Whether you go for the ice cream, the games, or simply to soak in the lively atmosphere, this event is sure to deliver a sweet experience.
Promotional/Event Details:
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Date: 18-21 September 2025
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Time: Daily, during mall operating hours
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Venue: Queensbay Mall, G Floor, North Zone, Penang
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