If you have been looking for a fun reason to stop by your nearest CAFé by 7-Eleven this July, here is a promotion that is sure to catch the attention of both Slurpee lovers and collectors alike. 7-Eleven Malaysia has officially launched its latest Slurpee Plushie Redemption Campaign, giving customers the chance to collect adorable limited-edition plushies simply by making qualifying purchases and collecting e-Stamps through the My7E App.
Running from 1 July until 31 July 2026, this exciting campaign introduces two charming new Slurpee mascots – Pinky Frost and Icy Blue. Whether someone is a long-time Slurpee fan, enjoys collecting exclusive merchandise or is simply searching for a worthwhile promotion while buying everyday essentials, this campaign offers plenty of reasons to join in before the plushies are gone.
Unlike many promotions that require complicated mechanics, this one is refreshingly straightforward. Customers can earn e-Stamps through their purchases and redeem them for exclusive Slurpee Plushies that are available only during this campaign. Since these plushies are produced in limited quantities, they are expected to become highly sought-after among collectors.
One of the best things about this campaign is that shoppers do not need to purchase expensive items just to participate. Spending RM10 in a single receipt on eligible products earns one e-Stamp. Those who purchase any Slurpee during the same transaction will receive an additional bonus e-Stamp, making it even quicker to complete the collection.
Everything is managed digitally through the My7E App, allowing participants to keep track of their e-Stamps conveniently without worrying about losing physical stamps or loyalty cards. If they have not downloaded the app yet, this promotion is the perfect reason to do so.
Download the My7E App here:
https://onelink.to/my7e
After collecting six e-Stamps, customers can redeem one of the adorable Slurpee Plushies. They may choose between the cheerful Pinky Frost or the cool-looking Icy Blue, depending on availability.
For many Malaysians, 7-Eleven has become much more than a neighbourhood convenience store. It has evolved into a place where people stop for a quick snack, grab freshly brewed coffee, enjoy a refreshing Slurpee or pick up everyday necessities. Promotions like this make each visit a little more exciting, especially when shoppers are rewarded for purchases they would likely make anyway.
Collectors will certainly appreciate the exclusive nature of these plushies. Merchandise that is only available for a limited campaign often becomes difficult to obtain after the promotion ends. That makes this a wonderful opportunity for fans of cute collectibles to add something unique to their display shelves.
Families with young children may also find this campaign especially rewarding. Children are naturally drawn to colourful plush toys, and collecting e-Stamps together can become an enjoyable family activity throughout the month. Every shopping trip becomes another step towards bringing home a new cuddly companion.
Students and working adults who regularly purchase drinks or snacks from 7-Eleven can also benefit. Since buying any Slurpee gives an additional bonus e-Stamp, reaching the six-stamp requirement can happen much faster than expected. Instead of simply buying refreshments, customers are working towards receiving an exclusive reward.
Another reason this campaign stands out is the combination of digital convenience and practical spending. Many promotional campaigns require customers to purchase premium-priced products, but here, normal purchases on eligible products contribute towards the reward. It feels like receiving something extra without dramatically changing shopping habits.
As with most collectible promotions, acting early is strongly recommended. The plushies are available only while stocks last, even though the campaign continues until the end of July. Waiting until the final week may increase the chances of missing out if selected outlets have already exhausted their allocation.
The redemption is available only at participating CAFé by 7-Eleven outlets, so customers should also check the participating store list before heading out.
Store list:
https://bit.ly/4apswFm
Before making purchases, shoppers should also swipe through the campaign information available on 7-Eleven Malaysia’s official announcement to view the full list of eligible products that qualify for e-Stamps. Planning purchases ahead of time helps maximise every transaction and avoids missing opportunities to collect stamps.
This campaign is also ideal for anyone who already enjoys visiting CAFé by 7-Eleven. Whether stopping by for breakfast, grabbing an afternoon coffee or cooling down with a Slurpee on a warm Malaysian afternoon, every visit now comes with an additional incentive.
Limited-edition promotional merchandise often creates lasting memories. Years later, many collectors still remember campaigns that offered exclusive character plushies or unique collectibles. Pinky Frost and Icy Blue could very well become another memorable addition to that list.
For bargain hunters, the campaign delivers excellent value. Instead of purchasing merchandise separately, customers are essentially earning exclusive collectibles through everyday spending. It transforms routine shopping into something more enjoyable while adding excitement to each visit.
July is also a busy month filled with school holidays, family outings and shopping trips. This promotion fits perfectly into those routines, allowing families and friends to collect e-Stamps together while enjoying their favourite Slurpee drinks.
If there is one piece of advice worth following, it is not to wait too long. Popular promotional items at 7-Eleven often disappear quickly once word spreads. Since these plushies are exclusive to this campaign and only available while stocks last, earlier participation provides the best chance of securing a favourite character.
For complete campaign information, customers may refer to the official announcement below:
Official source:
https://www.facebook.com/100064712045041/posts/
Whether someone is a collector, a Slurpee enthusiast or simply enjoys getting more value from everyday purchases, this latest 7-Eleven Malaysia promotion is certainly worth checking out. With a simple redemption mechanic, bonus e-Stamps for Slurpee purchases and two irresistibly cute plushies waiting to be collected, it is one of the more enjoyable promotions taking place throughout July 2026.
If they are planning to visit a participating CAFé by 7-Eleven this month, remember to download the My7E App first, collect those e-Stamps with every eligible purchase and redeem either Pinky Frost or Icy Blue before they disappear from stores. Promotions like these do not come around every day, and once the campaign ends, these exclusive plushies are unlikely to return.
Promotional/Event Details
Date: 1–31 July 2026
Time: During normal operating hours of participating CAFé by 7-Eleven outlets
Venue: Selected CAFé by 7-Eleven outlets nationwide, Malaysia
My7E App Download: https://onelink.to/my7e
Participating Store List: https://bit.ly/4apswFm
Official Source: https://www.facebook.com/100064712045041/posts/
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