There is something about a well-made matcha drink that just feels like a small moment of calm in a busy day. CHAGEE has already built a strong following in Malaysia with their signature tea-based drinks, and their Matcha Series in particular has become a favourite among many who enjoy a balance of earthy flavour and smooth sweetness.
Now, CHAGEE is adding a fun twist to that experience with a social media contest that blends lifestyle, fashion, and tea culture all into one. The campaign is called #matCHAgeng OOTD Contest, and it is not just about drinking matcha anymore. It is about how people express themselves while enjoying it.
Running from 10 to 19 April 2026, this limited-time contest invites customers across Malaysia to visit any CHAGEE outlet, order a matcha drink, and turn that simple moment into a creative outfit-of-the-day (OOTD) post. It is straightforward, but the prizes on offer make it worth paying attention to.
A Contest That Combines Style and Everyday Lifestyle
The idea behind this campaign is quite modern and relatable. Social media today is not just about posting pictures; it is about storytelling. CHAGEE is encouraging participants to showcase their personal style while enjoying their favourite drink.
Instead of complicated rules or challenges, the contest keeps things simple. Walk into any CHAGEE outlet in Malaysia, order a drink from the Matcha Series, and take a well-styled photo that reflects personality and confidence.
Eligible drinks include favourites such as the Signature Matcha Latte, Pistachio Matcha Latte, and Oreo Matcha Frappé. These are already popular menu items, so participants do not need to go out of their way to try something unfamiliar.
What Makes This Contest Worth Joining
Many social media contests come and go, but this one stands out because of its rewards. CHAGEE is selecting 5 winners, and each winner will be crowned as a “Certified MatCHA OG,” which is essentially a fun title for standout participants who best capture the spirit of the campaign.
The prizes are not just symbolic. They are genuinely attractive for both matcha lovers and lifestyle enthusiasts.
Each winner will receive:
- 1 month worth of Signature Matcha Latte vouchers (30 vouchers in total, each redeemable for one drink)
- 1 full CHAGEE Matcha merchandise set
- 1 Instax Mini 12 camera
For anyone who enjoys aesthetic photography or social media content creation, the Instax Mini 12 alone is a strong incentive. Combined with a full month of free matcha drinks, the prize package feels generous and well thought out.
How to Join the #matCHAgeng Contest
Participation is easy and does not require any complicated registration process. Everything happens through Instagram, which makes it accessible to most people.
Here is how to join:
First, order any drink from the CHAGEE Matcha Series at any participating outlet in Malaysia. Once the drink is in hand, take a creative OOTD photo. The key is to ensure the drink is visible in the shot while also highlighting personal style.
Next, the photo must be taken inside an actual CHAGEE outlet. This adds a sense of authenticity and connects the image to the brand environment.
After capturing the photo, post it on Instagram Feed. It is important that the account is set to public so that entries can be viewed.
In the caption, include the hashtag #matCHAgeng, and tag the official CHAGEE Malaysia Instagram account, @my.chagee.
Once all steps are completed, the entry will automatically be considered for judging.
Why This Campaign Feels Different
What makes this campaign interesting is how it taps into everyday behaviour. Many people already take photos of their drinks or outfits when visiting cafés or tea shops. CHAGEE is simply turning that habit into something rewarding.
It also reflects a wider trend in Malaysia’s café culture, where drinks are not just consumed but experienced and shared online. A visually appealing drink like matcha naturally fits into that lifestyle, especially among younger audiences who enjoy expressing themselves through fashion and photography.
The campaign also gives people a reason to visit physical outlets instead of just ordering online. This creates a more social and interactive experience, which is something many brands are focusing on again.
Tips to Improve Chances of Winning
While winners are chosen at CHAGEE’s discretion, there are a few ways participants can improve their chances of standing out.
First, lighting matters. Natural light near storefront windows or well-lit indoor spaces inside the outlet can make a big difference in photo quality.
Second, outfit coordination is important. Since this is an OOTD contest, the outfit should complement the drink rather than clash with it. Earth tones, soft greens, or neutral colours often work well with matcha-themed aesthetics.
Third, composition should not be overlooked. Instead of simply holding the drink, consider framing the shot in a way that includes elements of the store interior, branding, or personal styling details.
Lastly, confidence always shows in photos. A natural pose often looks better than something overly staged.
Important Dates and Announcement Details
The contest runs for a short period only, from 10 April to 19 April 2026, which means participants only have about ten days to submit their entries.
After the contest ends, winners will be announced on 24 April 2026 via the official @my.chagee Instagram feed. Winners will also be contacted directly through Instagram DM.
It is important to respond quickly if selected, as failure to reply within 12 hours will result in forfeiture of the prize.
Terms That Participants Should Remember
The contest is only open to residents of Malaysia. All required steps must be completed properly for entries to be valid. CHAGEE also reserves the right to modify or replace prizes with items of equal value if necessary.
These terms are quite standard for social media campaigns, but they are worth noting to avoid missing out due to technicalities.
Final Thoughts: A Fun Blend of Tea, Fashion, and Social Media
The #matCHAgeng OOTD Contest is more than just a giveaway. It is a creative campaign that encourages self-expression while enjoying something simple like a cup of matcha. It connects lifestyle, fashion, and café culture in a way that feels natural and enjoyable.
For those who already enjoy CHAGEE’s Matcha Series, this is an added reason to visit the outlet again. For others who enjoy photography, fashion, or social media content creation, this contest offers a chance to turn a casual café visit into something potentially rewarding.
With 30 days’ worth of free drinks, exclusive merchandise, and a chance to own an Instax Mini 12, the prizes are definitely worth the effort. More importantly, it is a fun excuse to dress up, step out, and enjoy a small creative moment in everyday life.
As the contest window is quite short, those interested should not wait too long. A visit to the nearest CHAGEE outlet in Malaysia might just turn into a winning moment.
Promotional/Event Details
Date: 10–19 April 2026
Time: During outlet operating hours (all day)
Venue: All CHAGEE outlets across Malaysia
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