Ramadan always brings a slightly different rhythm to life in Malaysia. The days feel longer, evenings become more meaningful, and once Terawih prayers are done, the late-night cravings start to whisper. That is precisely the moment when a good dessert feels extra satisfying. This year, FamilyMart Malaysia has stepped in with something that truly fits the mood – the all-new Matcha White Chocolate Sofuto, paired with a Ramadan Late Night Promotion that makes it even more worthwhile.
If there has ever been a flavour debate worth settling, it is this: Team Matcha or Team White Chocolate? Instead of forcing anyone to choose sides, FamilyMart has combined both into one beautifully swirled Sofuto. It is a clever move, and honestly, it makes perfect sense.
A Sofuto Worth Talking About
Malaysians have long had a soft spot for FamilyMart’s Sofuto. It is one of those reliable treats people look forward to when stepping into the store. Smooth, creamy, and satisfying without being overly heavy, Sofuto has built a loyal following over the years.
The new Matcha White Chocolate Sofuto elevates that experience. The matcha delivers a bold, fragrant, slightly earthy note that fans of Japanese desserts will instantly recognise. On its own, matcha can sometimes lean towards bitterness. But that is where the white chocolate steps in. The creamy sweetness balances the green tea beautifully, softening the edges and creating a swirl that feels indulgent without being overwhelming.
The result is a harmonious blend – not too sweet, not too bitter, but just right. It is the kind of dessert that keeps them going back for another bite, simply because the balance works so well.
Three Ways to Enjoy It
FamilyMart understands that everyone enjoys dessert differently. That is why the Matcha White Chocolate Sofuto is available in three formats:
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Sofuto Cone
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Sundae Cup
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Milkshake
The cone is perfect for those quick visits after prayers or a short supper run. It is easy to hold, easy to enjoy, and gives that classic Sofuto experience.
The sundae cup is ideal for those who prefer something a little less messy, especially if they are sitting in-store or enjoying a late-night catch-up session with friends.
And for those who want something more sippable, the milkshake version offers a thicker, chilled treat that feels especially refreshing after a long fasting day.
Having options makes a difference. It means they can match the dessert to their mood, rather than the other way around.
The Ramadan Late Night Deal That Makes Sense
Now, here is where it becomes even more appealing. FamilyMart is not just introducing a new flavour; they are pairing it with a Ramadan Late Night Promotion that truly speaks to value seekers.
From 11 February 2026 until 30 March 2026, every day between 9PM and 1AM, customers can Buy Any 2 Selected Items for only RM3.90.
Let that sink in for a moment. Two items for RM3.90.
Selected items include:
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Sofuto Cone
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Cookies
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Pudding
Late-night desserts often end up costing far more, especially when purchased from cafés or dessert shops. Here, for under RM4, they can grab a Sofuto and perhaps a pudding to enjoy later, or even share with a friend.
It is exactly the kind of small indulgence that feels justified during Ramadan evenings. After a day of fasting, enjoying a cool, creamy treat without stretching the budget feels like a well-earned reward.
Why This Deal Is Actually Worth Going For
There are plenty of promotions in the market during Ramadan. So why should anyone make the effort to head to FamilyMart for this one?
1. The Flavour Combination Is Smart
Matcha lovers can be very particular. White chocolate fans can be equally passionate. By blending both, FamilyMart has created something that appeals to a wider crowd. It is not a gimmick flavour. It is thoughtfully balanced, making it suitable even for those who are not hardcore matcha fans.
2. It Is Budget-Friendly
RM3.90 for two selected items during late-night hours is genuinely affordable. In today’s climate, finding desserts under RM5 is increasingly rare. For students, families, or anyone watching their expenses during Ramadan, this deal offers real value.
3. Perfect Timing for Ramadan
The 9PM to 1AM window is no coincidence. It fits neatly after Terawih prayers and before midnight hunger pangs become too strong. Whether they are out running errands, picking up groceries, or simply out for a short drive, FamilyMart becomes a convenient dessert stop.
4. It Encourages Sharing
Ramadan is about togetherness. Buying two items at a bundled price naturally encourages sharing. One Sofuto for them, one pudding for a sibling. Or perhaps two Sofuto cones enjoyed side by side while catching up on the day. The deal makes sharing effortless.
Extra Perks for FAM Members
For those who are already FAM Members, there is an added bonus. Purchasing the new Matcha White Chocolate Sofuto earns them 2x FamiPoints.
Loyalty points may seem small at first glance, but they add up. Over time, those points can be redeemed for rewards and discounts. It is a simple way for regular customers to maximise their spending.
Anyone who has not yet downloaded the FamilyMart app might want to consider doing so. Collecting points while enjoying desserts feels like an easy win.
A Seasonal Flavour Not to Be Missed
FamilyMart rotates flavours regularly. Seasonal creations do not usually stay on the menu for long. Since this Matcha White Chocolate Sofuto is tied closely to the Ramadan period, it is unlikely to remain available indefinitely.
That alone makes it worth trying sooner rather than later. Waiting until the final week could mean missing out entirely if stocks run low.
Things to Take Note
As with most promotions, availability depends on in-store stock. The Ramadan Late Night Deal is valid while stocks last, and only during the specified hours. It is always a good idea to check with the nearest outlet if planning a specific visit.
Images shown in promotional materials are for illustration purposes, so the actual product may vary slightly.
Making Late Nights Sweeter
Ramadan evenings often stretch longer than usual. After prayers, there is time for quiet reflection, family conversations, and sometimes even spontaneous supper outings. Adding a simple, affordable dessert to that routine can make those nights feel even more special.
The Matcha White Chocolate Sofuto is not just about flavour. It represents a small moment of enjoyment after discipline and patience throughout the day. Combined with the RM3.90 late-night bundle, it becomes a treat that feels thoughtful rather than extravagant.
For anyone already planning late-night errands or post-Terawih meet-ups, stopping by FamilyMart could be a small but satisfying addition to the evening.
Promotional/Event Details
Date: 11 February 2026 – 30 March 2026
Time: 9PM – 1AM (Daily)
Venue: FamilyMart Malaysia outlets nationwide
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