12–15 February 2026: My Beauty & Cosmetics: Up to 90% Off Makeup & Skincare Sale at MVEC KL

When it comes to beauty shopping in Malaysia, there are sale events, and then there are events that beauty lovers plan their calendars around. The My Beauty & Cosmetics Sale Event happening from 12 to 15 February 2026 at Mid Valley Exhibition Centre (MVEC KL) clearly falls into the second category. For four full days, this massive beauty fair transforms MVEC into a one-stop destination for makeup, skincare, personal care, and beauty accessories at prices that are rarely seen in regular retail stores.

What makes this event truly stand out is the combination of extreme affordability, massive product variety, and a fun, festival-like atmosphere. With prices starting from as low as RM1, discounts reaching up to 90%, and over 10,000 products sourced from around the world, it is easy to see why this sale is often described as one of the biggest beauty events of the year.

For shoppers who enjoy discovering new brands, stocking up on trusted favourites, or simply hunting for unbelievable bargains, this sale ticks every box. Instead of hopping between multiple malls or websites, everything is gathered under one roof, making it efficient, exciting, and surprisingly addictive once they start browsing.

A Beauty Sale That Goes Beyond Discounts

While deep discounts are the main attraction, the My Beauty & Cosmetics Sale Event offers much more than just low prices. This is not a quiet, walk-in-and-walk-out type of sale. It is designed as an experience where shopping, entertainment, and rewards come together.

Visitors can expect aisles filled with cosmetics, skincare, haircare, fragrances, beauty tools, and accessories. From everyday essentials to premium items that rarely go on sale, the variety ensures there is something suitable for students, working professionals, families, and even those shopping for gifts.

With discounts of up to 90%, many shoppers use this opportunity to restock products they already love, while others take the chance to experiment with new brands without worrying about high prices. When items cost just a fraction of their usual retail value, it becomes much easier to try something new.

Incredible Value Starting from RM1

One of the most eye-catching highlights of this event is the promise of products starting from RM1. While limited in quantity, these ultra-low-priced items add excitement to the shopping experience. Many shoppers arrive early specifically to hunt for these deals, making the first few hours of each day particularly lively.

Beyond the RM1 items, there are plenty of affordable finds across all categories. Makeup products from RM5, skincare essentials at clearance prices, and bundle deals that stretch every ringgit further make this sale especially attractive in today’s cost-conscious climate.

For those planning ahead, this is also an excellent time to prepare for upcoming festive seasons, weddings, holidays, or special occasions. Buying in bulk during a major sale often results in significant long-term savings.

Gifts, Rewards, and Surprise Redemptions

Another reason this event draws large crowds every year is the generous lineup of GWP (Gifts With Purchase) and PWP (Purchase With Purchase) offers. Shoppers are rewarded not only with discounts but also with complimentary items when they meet certain spending thresholds.

On top of that, there is RM1,000,000 worth of free gifts and WOW-Chers redemptions available throughout the event. These rewards add an element of surprise to the shopping journey, as shoppers never quite know what bonus they might receive with their purchases.

For those who enjoy maximising value, these additional perks can sometimes be just as exciting as the discounts themselves.

Entertainment That Makes Shopping More Fun

Unlike typical warehouse sales, My Beauty & Cosmetics turns shopping into a full-day outing. Throughout the four-day event, visitors can participate in interactive activities designed to keep the atmosphere lively and engaging.

One of the crowd favourites is the Selfie Scavenger Hunt, where participants can snap photos, share them, and stand a chance to win prizes. This activity encourages shoppers to explore the event space while having fun with friends.

There are also mini games set up around the venue, offering instant rewards and prizes. These small touches help break up long shopping sessions and make the experience more enjoyable, especially for groups.

Festive Performances and Special Giveaways

Since the event falls within the Chinese New Year festive period, visitors can look forward to culturally inspired performances and activities. A Lion Dance Performance takes place on 12 February at 11am, adding a festive and energetic start to the event.

Shoppers can also meet the God of Fortune as part of the Chinese New Year special, creating a cheerful atmosphere that blends celebration with retail therapy.

On 15 February, visitors can enjoy a Bubur Lambuk Giveaway at 12pm, available on a first-come, first-served basis. This traditional offering adds a community-focused touch to the event.

The same day also features a Mystery Blind Box Giveaway, giving shoppers one last reason to stay till the end and try their luck.

Why This Event Is Worth Visiting

There are many beauty sales throughout the year, but few offer this level of scale, variety, and added entertainment. The My Beauty & Cosmetics Sale Event stands out because it combines affordability with experience.

For budget-conscious shoppers, the discounts alone make it worthwhile. For beauty enthusiasts, the wide selection of international products offers a chance to explore brands that may not always be easily available in physical stores. For social shoppers, the games, giveaways, and festive performances turn the outing into a memorable day with friends.

The convenience of shopping at Mid Valley Exhibition Centre, one of Kuala Lumpur’s most accessible venues, also makes it easier for visitors from different parts of the Klang Valley to attend.

To make the experience even smoother, shoppers are encouraged to download the MySapu App for fast-lane entry and to skip registration queues. This small step can save valuable time, especially during peak hours.

For those who enjoy finding great bargains while soaking in a lively atmosphere, this event is an opportunity that should not be missed.

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