If there is one beauty event in Malaysia that truly knows how to start the year with excitement, colour and serious savings, it has to be the My Beauty & Cosmetics Expo. Taking place from 12 to 15 February 2026 at the Mid Valley Convention Centre, this four-day beauty shopping event is shaping up to be a dream come true for anyone who enjoys skincare, cosmetics, personal care products and good bargains.
For many shoppers, beauty products are not just about looking good. They are part of daily routines, self-care habits and confidence boosters. However, premium skincare, trusted makeup brands and international labels often come with a hefty price tag. This is exactly why events like the My Beauty & Cosmetics Expo matter. It brings together thousands of products, generous discounts and fun activities all under one roof, making it much easier for shoppers to explore, try and stock up without worrying about overspending.
One of the biggest highlights of this expo is the pricing. Products are available from as low as RM1, with discounts going up to 90%. These are not small markdowns that barely make a difference. They are genuine savings that allow shoppers to stretch their budget further. Whether someone is topping up everyday essentials like facial cleansers and body care, or looking to experiment with new makeup shades and trending skincare brands, this expo creates plenty of opportunities to do so at a fraction of the usual cost.
Another reason this event stands out is the sheer scale of products available. With over 10,000 products from around the world, visitors are spoilt for choice. From well-known international brands to niche beauty labels that are harder to find in regular retail stores, the variety makes the shopping experience more exciting. It is also a great chance for shoppers to discover new products, learn about different formulations and compare options side by side instead of hopping between multiple shops.
Gift lovers will find this expo especially rewarding. There are GWP (Gift With Purchase) and PWP (Purchase With Purchase) deals available throughout the event. These offers are perfect for those who enjoy receiving extra value for their money, whether it is deluxe-sized samples, exclusive merchandise or bundled products at special prices. For regular beauty users, these gifts can be surprisingly useful and sometimes even become new favourites.
Beyond shopping, the My Beauty & Cosmetics Expo is designed to be an experience rather than just a sales floor. Visitors can look forward to RM1,000,000 worth of free gifts and WOW-Chers redemption, which adds an extra layer of excitement to the event. The idea of shopping while also having the chance to win prizes makes the entire visit feel more rewarding. It turns a regular shopping trip into something memorable, especially when shared with friends or family.
Adding to the fun is the range of activities planned throughout the four days. There will be FREE ice cream from Ai-CHA, which is a simple but thoughtful touch, especially after walking around the exhibition hall. Small treats like this help create a relaxed and enjoyable atmosphere, making visitors feel welcomed rather than rushed.
Those who enjoy social media and interactive activities should not miss the Selfie Scavenger Hunt. This activity encourages visitors to snap photos, share them and stand a chance to win prizes. It is a fun way to explore the expo while capturing moments along the way. On top of that, there will be mini games with prizes, adding even more reasons to stay longer and fully enjoy what the event has to offer.
The location of the expo is another big advantage. Mid Valley Convention Centre is one of Kuala Lumpur’s most accessible and well-known venues. With direct access to Mid Valley Megamall and The Gardens Mall, visitors can easily plan a full day out. Shopping at the expo can be combined with dining, catching up with friends or even doing other errands in the area. The convenience of public transport and ample parking also makes it easier for visitors coming from different parts of the Klang Valley.
Timing-wise, the event runs from 11am to 9pm, giving visitors plenty of flexibility. Those who prefer a quieter shopping experience can come earlier in the day, while others may enjoy the lively atmosphere in the evening. With four days to explore, shoppers do not have to rush and can plan their visit according to their schedule.
Another practical tip for visitors is to download the MySapu App. This allows fast-lane entry and helps visitors skip registration lines. During popular expos, queues can be long, so having this app ready can save valuable time and make the experience smoother from the start. It is a small step that can make a big difference, especially during peak hours.
For beauty enthusiasts, this expo is also a great place to learn. Many brands use such events to introduce new launches, explain product benefits and offer advice on usage. It gives shoppers a chance to ask questions directly, test products and make more informed decisions. This is particularly helpful for skincare, where understanding ingredients and suitability can make a real difference in results.
Overall, the My Beauty & Cosmetics Expo is more than just a sale. It is a well-rounded beauty event that combines shopping, entertainment and value. With deep discounts, a massive selection of products, generous free gifts and engaging activities, it offers something for everyone. Whether someone is a seasoned beauty lover or just starting to explore skincare and makeup, this event provides a welcoming and exciting environment to do so.
For those who enjoy finding good deals and making the most of their shopping budget, this is definitely an event worth marking on the calendar. It is also an ideal outing with friends, turning a simple shopping trip into a shared experience filled with laughter, discoveries and rewards.
More information about this event can be found via the source link here:
https://www.facebook.com/story.php?story_fbid=1498041035085947&id=100046401954746&rdid=XqJHEHo4U4CgZiJF#
Promotional/Event Details:
Date: 12–15 February 2026
Time: 11:00am – 9:00pm
Venue: Mid Valley Convention Centre, Kuala Lumpur
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