As the year draws to a close, many people start looking for small joys that make the festive season feel a little warmer and more meaningful. For tea lovers in Malaysia, especially those who already appreciate CHAGEE’s carefully brewed teas, the Holiday Companion Series arriving from 19 December 2025 onwards is shaping up to be one of those feel-good moments worth paying attention to. This is not just another drink promotion; it is a thoughtful blend of indulgence, value, and collectable charm that speaks directly to fans who enjoy both good tea and delightful keepsakes.
CHAGEE Malaysia has officially introduced the much-anticipated Plushie Charm and Mini Charm as part of this limited-time Holiday Companion Series. After weeks of anticipation from loyal customers and followers, they are finally available nationwide. What makes this promotion particularly attractive is the way it combines everyday indulgence with festive exclusivity. Customers are not only paying for drinks; they are getting memorable items that can be kept, gifted, or collected as part of a seasonal ritual.
At the heart of this promotion is the Plushie Charm Bundle, priced at RM52.90. This bundle includes two large cups of Cocoa Oolong Milk Tea, paired with one Plushie Charm. For those familiar with CHAGEE’s Cocoa Oolong, they already know it strikes a comforting balance between rich cocoa notes and the gentle fragrance of oolong tea. It is a flavour that suits the holiday mood perfectly, whether enjoyed during a shopping break, after work, or while catching up with friends.
From a value perspective, this bundle makes sense. Two large drinks on their own already offer a satisfying treat, but the addition of a plushie charm elevates the purchase into something more memorable. For many customers, these small collectables add emotional value, turning a regular beverage run into a festive experience. It is easy to see why this bundle appeals to students, working adults, and even gift hunters looking for something different yet affordable.
Alongside the Plushie Charm Bundle, CHAGEE is also offering a Holiday Exclusive Voucher Pack priced at RM39.90, which is equally compelling for regular drinkers. This voucher pack includes a carefully curated mix of savings and exclusivity. Inside, customers will receive one Buy 1 Free 1 Cocoa Oolong (L) voucher, six vouchers for 50% off the second cup, and a Hello Kitty Mini Charm. This combination caters to both value seekers and collectors.
For anyone who frequently visits CHAGEE, the voucher pack represents smart spending. The Buy 1 Free 1 voucher alone can easily justify part of the cost, especially for those who often share drinks with friends or family. The six 50% off vouchers encourage repeat visits, stretching the enjoyment well beyond a single day. Meanwhile, the inclusion of the Hello Kitty Mini Charm adds a playful and nostalgic element that many customers will find irresistible, particularly during the holiday season when themed items feel extra special.
One of the reasons this promotion stands out is how it encourages customers to slow down and savour their tea moments. CHAGEE has always positioned itself as more than just a beverage brand. Their focus on tea culture, quality ingredients, and refined flavours resonates with people who appreciate mindful indulgence. By introducing holiday-themed charms and voucher packs, they are extending that philosophy into the festive period, giving customers more reasons to enjoy small pauses in their busy schedules.
It is also worth noting that both the Plushie Charm and Mini Charm are available on a first come, first served basis, while stocks last. This adds a sense of urgency that many collectors and fans will recognise. Seasonal items like these are rarely restocked once they are gone, which makes early visits worthwhile for anyone who does not want to miss out.
There are a few important mechanics to be aware of. The Plushie Charm Bundle is applicable for CHAGEE App purchases only, which means customers should ensure they have the app installed and updated before visiting. The Holiday Exclusive Voucher Pack requires customers to scan a QR code displayed at any CHAGEE outlet to complete the purchase. Once purchased, all vouchers will be credited immediately to the user’s account, making the process seamless and convenient.
Each voucher in the pack comes with its own usage rules, including applicable products, participating outlets, and validity periods. Customers are encouraged to review the individual terms stated on each voucher to maximise their benefits. This transparency allows them to plan their visits and enjoy the promotion without confusion.
Another point to keep in mind is that prices at CHAGEE Genting SkyAvenue may differ, which is common for outlets in premium locations. Additionally, these promotions are not valid in conjunction with other campaigns, vouchers, bundle deals, or discounts, including Grand Opening campaigns and Tear & Win vouchers. While this may sound restrictive, it is a standard practice that ensures fairness and smooth operations across outlets.
From a broader perspective, this Holiday Companion Series reflects how brands like CHAGEE are evolving their promotions to offer more than just discounts. They are creating experiences that combine taste, value, and emotional connection. For customers, this means getting more out of every ringgit spent, not just in terms of savings but also in enjoyment and lasting memories.
For those wondering whether this deal is worth making a special trip for, the answer largely depends on how much they value quality tea and seasonal exclusives. For regular CHAGEE drinkers, the voucher pack alone can stretch across multiple visits, effectively lowering the cost per drink over time. For collectors or fans of cute merchandise, the charms add a layer of excitement that goes beyond the cup.
Ultimately, this promotion is a reminder that festive seasons do not always have to involve big-ticket purchases to feel special. Sometimes, it is the small, well-thought-out treats that bring the most joy. A good cup of tea, a charming keepsake, and the feeling of getting a good deal can go a long way in brightening everyday routines.
For more information and official updates, customers can refer to the source here:
https://www.facebook.com/100064690538981/posts/
Promotional/Event Details:
Date: 19 December 2025 onwards
Time: All day, during outlet operating hours
Venue: CHAGEE outlets nationwide in Malaysia (prices at Genting SkyAvenue may differ)
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