Every now and then, a promotion comes along that feels a little more magical than the rest, and this time, GSC Malaysia is offering something that genuinely stands out from the usual cinema deals. Their Wicked Tea Party is making a much-anticipated return, and for anyone who enjoys a unique day out, loves good food, or simply appreciates a cinematic experience that feels a tad more special, this is one event worth circling on the calendar. Taking place only on 30 November 2025, this one-day offering is set across Aurum Theatre at The Exchange TRX and GSC Mid Valley Southkey in Johor Bahru. With tickets already on sale, those who have been waiting for something whimsical and memorable to round off their year might find this to be exactly the treat they need.
What sets this promotion apart from the usual cinema ticket bundles is how thoughtfully the entire experience has been curated. Rather than simply providing a discounted ticket, GSC Malaysia has paired the screening of Wicked For Good with a themed high tea session held at Kissa Cafe TRX. This pairing is designed for those who enjoy a day out that feels multifaceted. Instead of just watching a film and heading home, the entire bundle encourages guests to immerse themselves fully in the mood of the event. Fans of musical films, theatre lovers, café enthusiasts, or even moviegoers who simply want a different kind of outing will all find something to appreciate with this package.
Those who have visited Aurum Theatre before will already know it has an atmosphere unlike typical cinemas. Its refined environment, luxurious seating, and thoughtfully designed spaces make even a normal movie feel elevated. Coupled with the Wicked Tea Party theme, the experience becomes more than a trip to the movies – it becomes an event. For those planning to celebrate a birthday, enjoy a mini outing with friends, or take some time for themselves before the busy end-of-year rush, the setting alone gives them something worth looking forward to.
The highlight of the bundle is, of course, the combination of a movie ticket to Wicked For Good and a Sweet Sparks High Tea inspired by the film. Kissa Cafe TRX, known for its pleasant ambience and creative menu, has curated a themed high tea selection specifically for this promotion. Guests can expect treats that do not just look pretty but are crafted to fit the spirit of the Wicked universe. While specific menu items may vary, themed high tea sessions often provide an assortment of petite cakes, savoury bites, and beverages designed to match the storyline or aesthetic of the event. For those who enjoy artistic food presentations or like capturing charming café moments, this part of the bundle will likely be a genuine highlight.
For many, part of the enjoyment of a promotion like this lies in the novelty of the experience. Movie bundles usually involve combos of popcorn and drinks, but this one breaks away from the ordinary. It invites guests to not only watch a story unfold on screen but to feel like they have stepped briefly into that world. Themed events like this often feel more personal and immersive. They provide an excuse to slow down, savour small luxuries, and enjoy a curated day out without having to do much planning themselves.
Another reason this deal is worth considering is the convenience it offers. Instead of hopping from one location to another and planning multiple bookings, everything is neatly packaged into one organised experience. Those attending at TRX can watch their movie at Aurum Theatre and enjoy their high tea at the nearby Kissa Cafe TRX, making it a seamless outing. For guests in Johor Bahru, Mid Valley Southkey is a well-loved shopping destination, making it easy to extend the outing with shopping, dinner, or exploring the mall after the screening.
From a value perspective, the bundle offers more than just a seat in the cinema hall. When compared to the regular price of a premium high tea or a standard movie ticket at a boutique cinema, the combined package is well worth the spend. High tea sessions alone often start from RM60 to RM100 per person depending on the venue, and premium cinema tickets at specialty locations may also come at a higher price point. Having both tied together in one curated experience provides better value and offers more than a typical day-out purchase. For those who enjoy activities that offer both relaxation and entertainment, this bundle sits at a comfortable balance.
Another aspect that makes this event appealing is that it is only happening for one day, adding a sense of exclusivity. This limited-time nature encourages fans of Wicked and those who enjoy themed events to secure their seats before they sell out. GSC Malaysia has seen strong responses to similar themed promotions in the past, and with the renewed popularity of musical films and immersive dining experiences, demand is expected to be high. If anything, this is the kind of promotion that is perfect for those who enjoy being part of a special occasion rather than a routine cinema visit.
For visitors who enjoy capturing content for social media or simply documenting memories, the Wicked Tea Party offers plenty of appealing elements. The themed high tea items, the café ambience, the movie atmosphere, and the overall day-out vibe naturally create moments worth remembering. Whether someone is going with friends, a partner, or attending solo as a well-deserved treat, the experience lends itself well to shared moments.
It is also worth noting that Aurum Theatre and Mid Valley Southkey are both accessible locations that offer plenty of conveniences. Parking, dining options, and nearby facilities are plentiful, making it easy for guests to plan their time around the event. Whether someone prefers to arrive early for lunch or stay after for dinner, both locations offer enough variety to make the entire outing fulfilling from start to finish.
Thematically, Wicked For Good has attracted a dedicated audience, and those who have followed the show or the story behind it will appreciate the thought GSC Malaysia has put into tying the cinema experience with a specific dining concept. Combining film and food is not new, but doing it with intention and theme is what makes this one engaging. It becomes an opportunity not just to watch a film but to take part in an experience that feels curated and meaningful.
For more information and ticket purchase, guests may visit: https://www.gsc.com.my/…/wicked-for-good-high-tea…
Those who wish to see the original announcement from the organisers may refer to the source provided: https://www.facebook.com/100044431689618/posts/
Whether it is for the enjoyment of the themed high tea, the anticipation of watching Wicked For Good on the big screen, or the appeal of stepping into a more imaginative setting for a day, this promotion offers something refreshing. For anyone looking to treat themselves or share a visually delightful experience with others, the Wicked Tea Party is a worthwhile plan for the end of November.
Promotional/Event Details:
Date: 30 November 2025
Time: Based on selected movie showtime
Venue: Aurum Theatre, The Exchange TRX, Kuala Lumpur and GSC Mid Valley Southkey, Johor Bahru
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