If you have been looking for a way to achieve that naturally glowing, hydrated complexion without breaking the bank, then here’s something you might not want to miss. Guardian Malaysia, in collaboration with Hada Labo, is bringing something special to beauty enthusiasts — the Hada Labo Pop-Up WhiTEQ Journey Experience. Happening from 3 to 9 November 2025 at IOI City Mall Putrajaya, this week-long pop-up event promises a fun, interactive, and educational skincare experience that allows visitors to explore Hada Labo’s innovative WhiTEQ technology first-hand.
For many Malaysians who swear by Hada Labo’s skincare products, this event is the perfect opportunity to get up close and personal with their latest formulas designed to improve skin luminosity and hydration. The WhiTEQ range is one of their most exciting innovations, focusing on brightening dull complexions while maintaining the signature moisture balance that Hada Labo is known for. The pop-up doesn’t just aim to promote their products; it’s an experience that combines beauty, science, and lifestyle in one engaging setup.
Imagine walking into a beautifully designed space in front of MUJI at IOI City Mall’s ground floor, filled with white, minimalist décor and bright lights reminiscent of Hada Labo’s clean skincare aesthetic. The event layout has been crafted to guide visitors through the WhiTEQ Journey — an interactive experience that includes skin analysis, fun activity stations, and photo-worthy installations. You’ll also be able to test the latest WhiTEQ skincare range and feel the texture, absorption, and hydration for yourself before deciding what suits your skin best.
The highlight of this pop-up? Every visitor who completes the WhiTEQ Journey will be entitled to redeem exclusive freebies. These gifts often include sample-sized skincare sets or mini products that allow you to continue your skincare journey at home. It’s a wonderful way to try before you buy and to understand how Hada Labo’s technology can truly benefit your skin.
Many Malaysians are increasingly investing in good skincare, but with so many brands and products available, it can be overwhelming to find one that works. This event allows you to skip the guesswork. With professional skin analysis available on-site, you’ll get personalised recommendations on which Hada Labo products are best suited for your skin type. It’s an insightful experience for anyone who wants to upgrade their skincare routine without unnecessary trial and error.
Another reason to visit is the overall vibe of the event. Beyond product testing and freebies, Hada Labo’s pop-up is also a great social experience. You can bring your friends, enjoy the activity zones, and take plenty of photos at the insta-worthy setups designed for beauty lovers. These photo corners are more than just decoration — they celebrate self-care, confidence, and the beauty of healthy skin.
Guardian Malaysia’s involvement adds even more value to this event. As one of the country’s leading health and beauty retailers, Guardian has always supported events that educate consumers about the importance of proper skincare. Visitors can also expect to find great in-store promotions on Hada Labo products during this period, making it a smart time to stock up. It’s not uncommon for Guardian to offer bundle deals, discounts, or exclusive gift sets during brand campaigns like this, so you might even walk away with some extra savings.
The WhiTEQ technology from Hada Labo deserves a mention of its own. Known for their commitment to simplicity and effectiveness, Hada Labo’s latest line focuses on achieving bright, radiant, and healthy-looking skin through advanced hydration and brightening ingredients. The WhiTEQ formula helps to even out skin tone, minimise dullness, and protect your skin from environmental stress — all while keeping it deeply moisturised. It’s a great fit for Malaysia’s humid weather, where lightweight yet effective skincare is essential.
For beauty enthusiasts who love exploring new skincare experiences, this event checks all the boxes. You get to learn directly from the brand experts, discover new beauty routines, and enjoy interactive activities — all under one roof. Plus, it’s free to attend, which means there’s no reason not to pop by while you’re shopping at IOI City Mall.
So why should you make time to visit this pop-up? Firstly, it’s a fantastic chance to get hands-on experience with one of Asia’s most trusted skincare brands. You’ll be able to test, learn, and engage in a meaningful way rather than just reading about it online. Secondly, the freebies are genuinely worth collecting. Hada Labo rarely disappoints when it comes to the quality of their samples, and it’s a great way to experience the benefits before committing to a full-sized purchase.
Moreover, the event is a rare blend of science and beauty in a fun and relaxed environment. Whether you’re someone who’s just starting your skincare journey or a long-time Hada Labo fan, this pop-up will leave you feeling more informed and inspired to care for your skin. It’s also a reminder that skincare doesn’t have to be complicated — it can be simple, effective, and enjoyable when you use the right products.
Lastly, IOI City Mall Putrajaya is an ideal venue for this event. With its wide range of dining and retail options, you can easily make a day out of it — shop, dine, and experience the Hada Labo WhiTEQ Journey all in one trip. The mall’s central location makes it accessible for visitors from Kuala Lumpur and Selangor, so even if you’re coming from afar, it’s definitely worth the journey.
If you’re planning to attend, try to go early in the day to avoid crowds and make the most of the interactive activities. Bring a friend or two for a fun outing — after all, great skincare experiences are even better when shared.
Don’t forget to capture your favourite moments at the event and tag Guardian Malaysia and Hada Labo on social media — these pop-ups often feature social media contests or rewards for the most creative posts. It’s a great way to extend the fun and perhaps even win additional goodies.
In short, the Hada Labo Pop-Up WhiTEQ Journey at IOI City Mall Putrajaya is more than just another skincare event; it’s a celebration of confidence, hydration, and innovation. Guardian Malaysia and Hada Labo have created an engaging, educational, and rewarding experience that encourages visitors to take better care of their skin while enjoying the process.
If you’ve been curious about how to get that radiant, hydrated glow, now is your chance to learn directly from the experts and try it out for yourself. It’s an experience that will leave your skin and your spirits refreshed.
Promotional/Event Details:
Date: 3–9 November 2025
Time: During mall operating hours (10:00 AM – 10:00 PM)
Venue: IOI City Mall Putrajaya, Ground Floor Centre (In Front of MUJI)
Source: Guardian Malaysia Facebook Post
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