There’s something magical about the end of the year. The lights go up, the carols start playing, and the hunt for the perfect gifts begins. For families in Malaysia, the festive season just wouldn’t be complete without a trip to Toys“R”Us — and this year, they’re back with something truly special. The Toys Are Joys 2025 sale is here, and it’s one of the most exciting toy promotions of the season. Running from 4 October 2025 to 5 January 2026 at Pavilion Kuala Lumpur, this event promises unbeatable discounts, exclusive member perks, and an endless variety of toys for kids (and the young at heart).
This annual sale has become something of a tradition for Malaysian shoppers. Every year, parents, grandparents, and even collectors look forward to Toys“R”Us bringing joy to the holiday season — and this time, the excitement has reached new heights. With discounts of up to 50% off on selected toys, this isn’t just a sale; it’s an opportunity to bring smiles to faces without breaking the bank.
A Season of Savings and Smiles
Finding the right toy can sometimes feel overwhelming. With thousands of options available, it’s easy to get lost in the shelves of possibilities. That’s exactly why the Toys Are Joys 2025 sale is so brilliant. It simplifies the gift-hunting process while offering real value.
Toys“R”Us has carefully curated a selection of over 2,000 toys, ensuring there’s something for everyone — from action figures and dolls to puzzles, games, and educational sets. On top of that, there are 350+ new arrivals and the latest licensed collections, making it easier than ever to discover something fresh and exciting for your loved ones. Whether you’re shopping for your child, a niece or nephew, or even a collector’s item for yourself, this sale offers endless possibilities.
Imagine walking through the Pavilion KL outlet, surrounded by shelves stacked high with bright boxes and beloved characters. The joy of choosing a toy has its own magic — it’s not just about the item, but the anticipation, the excitement, and the shared happiness that comes when it’s unwrapped.
Star Card Members Get More
One of the standout features of this year’s Toys Are Joys campaign is the extra value given to Star Card Members. If you’ve been thinking of signing up, now is the perfect time. Between 4 November and 6 December 2025, members enjoy an exclusive bonus voucher offer — designed to make gift shopping even more rewarding.
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Spend RM150 and receive a RM20 Fun Bonus Voucher.
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Spend RM300 and receive a RM50 Fun Bonus Voucher.
It’s a smart way to stretch your ringgit even further. You can use these vouchers for more purchases during the season, meaning that the more you shop, the more value you receive. It’s a win-win situation for parents gearing up for year-end surprises.
Even better, Star Card membership is free, and it gives you access to year-round benefits like special previews, birthday treats, and exclusive promotions. For frequent shoppers, this loyalty programme is definitely worth joining.
Why You Shouldn’t Miss This Sale
There’s a reason Toys“R”Us continues to be Malaysia’s favourite toy store. It’s not just the range of toys or the festive decorations that make their sales events so special — it’s the experience. During the Toys Are Joys 2025 campaign, the Pavilion KL outlet transforms into a wonderland of fun and excitement.
For parents, it’s an opportunity to bond with their children while choosing gifts together. Kids get to explore new toy ranges, discover characters from their favourite shows, and even test out certain items in store. It’s not just shopping; it’s a day out filled with laughter and memories.
On the practical side, this sale comes at the perfect time. With year-end celebrations like Christmas and school holidays approaching, many parents are already preparing their gift lists. Instead of waiting until the last minute and dealing with sold-out items or price mark-ups, this promotion gives shoppers an early advantage. The discounts of up to 50% mean you can tick off your shopping list while saving a good amount of money — something every family can appreciate.
Collectors, too, will find this sale worth visiting. Toys“R”Us is known for bringing in the latest IPs (intellectual properties), which include sought-after franchises, limited-edition figures, and new toy releases that often sell out fast. If you’re a fan of pop culture collectibles or planning to start a toy collection, this event is a golden opportunity to grab those pieces at lower prices.
A Joyful Shopping Experience
Shopping during Toys Are Joys 2025 is also made convenient and enjoyable. Pavilion Kuala Lumpur offers a premium shopping environment, so you can combine your toy-hunting trip with a festive day out. Enjoy a meal, take photos with the Christmas decorations, and soak in the holiday atmosphere.
Toys“R”Us ensures their stores are family-friendly, with organised displays and friendly staff who are always ready to help you find the perfect item. Whether you’re looking for educational toys for toddlers, creative sets for older kids, or trending figures for collectors, the staff can guide you through the best options within your budget.
And since the sale runs all the way until 5 January 2026, there’s plenty of time to plan multiple visits — from early gift shopping to redeeming bonus vouchers or using them for post-holiday bargains.
Tips to Make the Most of the Toys Are Joys 2025 Sale
If you’re planning to make the most of this festive sale, here are a few practical tips:
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Join the Star Card Programme early to enjoy member-only bonuses and accumulate rewards.
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Shop early to get first pick of the most popular toys and new arrivals before stocks run low.
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Set a budget and take advantage of the voucher deals to maximise your savings.
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Keep your receipts to redeem Fun Bonus vouchers and use them during your next visit.
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Bring the family — let the kids pick out a toy or two and enjoy the outing together.
By following these steps, you can make the most out of the sale while turning your shopping trip into a memorable experience.
The Bottom Line
The Toys Are Joys 2025 sale at Toys“R”Us Malaysia is more than just a shopping event — it’s a celebration of the joy that toys bring to people of all ages. With discounts reaching up to 50% off, hundreds of new arrivals, and bonus vouchers for members, there’s every reason to make Pavilion KL your destination for festive shopping this year.
If you’ve been waiting for the right time to start your holiday shopping, this is it. Whether you’re buying gifts for your children, your loved ones, or even indulging your inner child, the Toys Are Joys 2025 campaign offers something for everyone. Head to Pavilion KL and rediscover the magic of gifting at Toys“R”Us — because nothing spreads happiness quite like the joy of toys.
For more details, visit the official Toys“R”Us Malaysia Facebook page: https://www.facebook.com/
Promotional/Event Details:
Date: 4 October 2025 – 5 January 2026
Time: 10:00 AM – 10:00 PM
Venue: Lot 7.103.00, Pavilion Kuala Lumpur
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