Food lovers and culinary enthusiasts in Malaysia are in for a treat as Jaya Grocer proudly brings the Euro Food Fair to their stores nationwide. Running from 13 October to 2 November 2025, this special promotion showcases a carefully curated selection of imported European products at attractive prices. For anyone who appreciates authentic European flavours, this is a fantastic chance to explore premium products without leaving Malaysia.
The Euro Food Fair is more than just a promotion; it is an experience. Shoppers can expect a variety of European favourites—from pasta, sauces, and cheeses to snacks, spreads, and even indulgent desserts. Whether someone is looking to elevate their home-cooked meals, host a European-themed dinner, or simply enjoy a treat, these deals provide excellent value and a taste of Europe in the comfort of their home.
Among the must-grab items are Dr Oetker pizzas (295g–390g, assorted) now priced at RM17.99, down from the usual RM20.90. These pizzas bring the authentic Italian experience to Malaysian tables, perfect for a quick meal or weekend indulgence. For those who enjoy snacking, Haribo Chamallows (150g, assorted) are offered at RM5.99 instead of RM7.50, making it an ideal choice for kids or anyone with a sweet tooth.
Cheese enthusiasts are also well-catered for with an extensive selection. Masters From Europe Brie and Camembert Cheese (125g) are reduced to RM12.99, offering a creamy, rich taste that pairs beautifully with wine or fresh bread. Glenstal Irish Cheddar Cheese (200g, assorted) is available for RM18.99, down from RM28.20–30.25, providing an excellent option for cheese platters or melting over baked dishes. Emborg Cream Cheese (2x200g) is on offer at RM18.99, making it easier to create creamy spreads or dessert recipes at home.
Pasta lovers can also enjoy significant savings. De Cecco Pasta (500g, assorted) is priced between RM10.99–12.99, Cirio Pasta Sauce (340g, assorted) ranges from RM8.99–11.99, and Granoro Pasta (500g, assorted) is now RM5.29–7.59. These quality products help elevate everyday meals with authentic European flavours, turning even a simple dinner into a gourmet experience. Sacla Pasta Sauces (190g, assorted) are offered at RM13.99, reduced from RM15.00–15.90, providing a variety of options for those who love experimenting with Italian recipes.
Other European essentials are also included in the promotion. Emborg French Fries (1kg, assorted) are available at RM12.99, perfect for quick snacks or side dishes. Maille Dijon or Whole Grain Mustard (210g–215g) is RM14.99, while Loacker Tortina (21g, assorted) is offered as a buy-2-for-RM23.30 deal, providing small yet delightful treats for chocolate lovers. Campiello Cookies (350g, assorted) are priced at RM10.99, down from RM13.50, making it a great addition to tea or coffee breaks.
Dairy and spreads are also well-represented. Paysan Breton Butter (200g) is reduced to RM14.99, Emborg Spreadable Butter (225g) is RM14.99, and Emmi Greek Style Yogurt (150g, assorted) is now RM8.99, down from RM12.60. For those who enjoy salad dressings or cooking with vinegar, Olitalia Balsamic Vinegar (500ml) is priced at RM12.99, offering a versatile ingredient for a range of dishes. The Fine Cheese Co. Biscuits (140g) are on offer at RM18.99, perfect for pairing with cheeses or enjoying as a snack.
One of the convenient features of this Euro Food Fair is how shoppers can enjoy these promotions. All Jaya Grocer outlets across Malaysia are participating, so whether someone prefers to shop in person or online, they can easily take advantage of these deals. Members who pay in-store with cash, debit/credit card, or GrabPay can also earn GrabRewards points, making it even more rewarding to shop during this period. For those who prefer the comfort of home shopping, these products are available via GrabMart, ensuring accessibility and convenience.
Beyond just savings, the Euro Food Fair provides an opportunity to explore and experiment with European cuisine. For home cooks looking to try new recipes, these imported products offer the perfect foundation. From Italian pasta dishes to French-inspired cheese boards and desserts, the promotion provides the essentials to create authentic European flavours in Malaysian kitchens.
In addition to great pricing, the fair emphasises quality. Each featured product is imported from Europe, ensuring that shoppers are receiving authentic flavours and ingredients. For example, Glenstal Irish Cheddar Cheese and Masters From Europe Brie/Camembert Cheese bring genuine European cheese-making traditions to local consumers. Similarly, De Cecco Pasta is a renowned Italian brand known for its premium durum wheat pasta, guaranteeing that meals taste as close to the originals as possible.
Why should people not miss this promotion? Aside from the appealing prices, the Euro Food Fair is a rare opportunity to access high-quality European products in Malaysia. For food enthusiasts, it’s a chance to stock up on favourite items, try new products, and enjoy a touch of European culinary tradition without travelling abroad. It’s also ideal for gifting, entertaining guests, or simply treating oneself to gourmet ingredients at affordable prices.
Shoppers can also enjoy the added benefit of planning meals or stocking pantries for the upcoming festive season. The Euro Food Fair allows them to gather ingredients for special occasions, dinner parties, or everyday meals while making the most of these promotional prices.
To sum up, the Jaya Grocer Euro Food Fair combines convenience, quality, and value. From 13 October to 2 November 2025, Malaysian shoppers can indulge in a wide range of European imported foods—from pasta, sauces, and cheeses to snacks and spreads—all at reduced prices. The promotion is available in-store at all Jaya Grocer outlets and online via GrabMart, with the added advantage of earning GrabRewards points for members paying in-store.
Whether someone is a seasoned cook, a snack lover, or simply curious about European flavours, this promotion provides a perfect opportunity to explore, experiment, and enjoy without stretching their budget. With such a diverse range of products at discounted prices, it’s easy to see why this Euro Food Fair is worth visiting.
Promotional/Event Details:
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Date: 13 October–2 November 2025
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Time: During Jaya Grocer operating hours
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Venue: All Jaya Grocer outlets in Malaysia

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