When it comes to affordable yet high-quality skincare and beauty products, INNISFREE has long been a trusted name among beauty enthusiasts in Malaysia. Known for its use of natural ingredients and eco-friendly philosophy, INNISFREE has built a loyal following who eagerly wait for their special sales and promotions to stock up on their favourite products. This September, they are back with one of their most anticipated shopping events — INNISFREE Day — and it is happening from 16 to 30 September 2025 across Malaysia.
If you are someone who loves skincare, sheet masks, serums, or makeup that blends natural goodness with science-backed formulations, this is one event that you should not miss. Not only does it promise fantastic savings, but it also comes with special deals designed to give shoppers the chance to stretch their budget further while still enjoying their beauty routines. Let’s take a closer look at why this event is worth your attention and why you should make time to check it out either in-store or online.
What is INNISFREE Day All About?
INNISFREE Day is more than just another seasonal sale. It is an annual celebration where the brand rewards loyal customers and welcomes new shoppers with generous discounts, exclusive bundles, and irresistible gifts. Think of it as their way of giving back while encouraging beauty lovers to explore different products in their range without worrying too much about the price tag.
For this round, shoppers can look forward to up to 20% off storewide. This means that whether you are shopping for skincare basics such as cleansers and toners, or pampering products like serums, creams, and sheet masks, you are getting value across almost the entire store. It’s a golden opportunity to replenish daily essentials or finally take home that product you have been eyeing for months.
Highlights of the INNISFREE Day Sale
This year’s event is packed with exciting deals that go beyond the usual discounts. Here are some of the standout offers:
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Up to 20% Storewide Discount
Shoppers can enjoy savings of up to 20% across a wide range of products. The best part is that the promotion is not limited to selected items — so everyone has a chance to enjoy the discounts no matter what they are shopping for. -
Buy 10 Free 10 Sheet Masks
Sheet mask fans will absolutely love this deal. Buy 10 and get another 10 for free, which essentially means you’re paying half price. This is the perfect time to stock up, especially if sheet masks are part of your weekly skincare routine. -
Mix & Match Buy 1 Free 1
Another exciting part of the promotion is the Mix & Match Buy 1 Free 1 offer. It gives shoppers the flexibility to try out different products without breaking the bank. Whether you are looking for a hydrating cream or a gentle cleanser, this offer lets you experiment more while paying less. -
Available Online and In-store
Not everyone can make it to a physical store, so it’s great news that the sale is available online as well. Whether you prefer shopping at your nearest INNISFREE outlet or browsing from the comfort of your home, the deals are accessible to all.
Why You Should Take Advantage of This Sale
Sales come and go, but not every sale offers the kind of comprehensive benefits that INNISFREE Day brings. Here’s why it makes sense to set aside some time to participate:
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Stretch Your Beauty Budget
Skincare and beauty products can sometimes add up to a hefty monthly expense. With discounts and Buy 1 Free 1 deals, this event allows shoppers to save significantly while still enjoying premium-quality products. -
Great for Stocking Up
Items such as cleansers, toners, sheet masks, and sunscreens are things many of them use daily. Buying them during a sale means that you won’t have to pay full price later on. Stocking up during INNISFREE Day is a smart move. -
Try Something New Without Overspending
The Mix & Match Buy 1 Free 1 offer makes it easier to explore products outside your usual favourites. If you have been hesitant to try a new serum or moisturiser, now is the perfect time to do so without risking too much of your budget. -
Perfect Timing for Gifting
With year-end festivities just around the corner, this sale also makes it easier to prepare thoughtful gifts. Skincare sets, masks, and makeup items from INNISFREE make excellent presents for friends and family. By shopping during INNISFREE Day, you get to give quality gifts without spending too much. -
Eco-conscious Shopping
INNISFREE is known for their eco-friendly initiatives, from their refill stations to their recyclable packaging. Supporting them during this sale means you’re also contributing to a brand that values sustainability.
Tips for Making the Most Out of INNISFREE Day
Before diving into the sale, here are a few helpful tips to maximise your shopping experience:
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Make a Shopping List
Go through your current skincare and makeup stash and list down what needs replenishing. This helps you avoid impulse buys and ensures you get the best value from the sale. -
Check Online First
If you are unsure whether to shop in-store or online, browsing the online store first can give you a good overview of what’s available. This way, you can plan your purchases ahead of time. -
Combine Deals Where Possible
Look out for items that fall under both the 20% discount and Buy 1 Free 1 promotions. This way, you maximise savings while doubling your haul. -
Share the Deals With Friends
Some offers, like Buy 10 Free 10 sheet masks, are easier to enjoy when shared. Team up with friends or family to split the cost and enjoy the freebies together. -
Shop Early
Popular items tend to sell out quickly, especially during nationwide promotions. It’s always wise to shop early in the event period to avoid missing out.
Where to Shop
The beauty of this promotion is that it’s available across all INNISFREE physical stores nationwide, as well as through their online store. Whether you are based in Kuala Lumpur, Penang, Johor Bahru, or even smaller towns, you’ll be able to enjoy the same discounts and offers.
For convenience, here is the official source of the announcement where you can get more details: INNISFREE Facebook Post.
Final Thoughts
INNISFREE Day is one of those shopping events that truly lives up to its hype. With generous discounts, exciting Buy 1 Free 1 offers, and incredible value on essentials like sheet masks, there is something for everyone. Whether you are a long-time INNISFREE fan or someone curious about their products, this is the time to take advantage of what they have to offer.
The event not only saves shoppers money but also encourages them to explore new products while staying within budget. Add to that the option of shopping both online and offline, and it becomes clear why INNISFREE Day continues to be such a highly anticipated event.
So mark your calendars from 16 to 30 September 2025 and make the most of this opportunity to indulge in premium skincare and beauty products without the premium price tag.
Promotional/Event Details:
Date: 16-30 September 2025
Time: All Day
Venue: INNISFREE Stores Nationwide & Online

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