When it comes to celebrating Merdeka in Malaysia, food always plays a starring role. It is not just about filling the stomach – it is about celebrating identity, sharing culture, and connecting with those around them. From the fragrance of freshly fried roti canai at a bustling mamak stall to the smoky aroma of char kuey teow cooked over a roaring wok, Malaysian dishes have a way of uniting everyone at the table. This year, ELBA Malaysia is giving them an extra reason to celebrate those flavours by launching a contest that combines their love of food with the spirit of Merdeka – the ELBA Makanan Malaysia Merdeka Snap & Win Contest.
Running from 25 August to 16 September 2025, this campaign is an exciting opportunity for Malaysians to showcase their culinary skills, share their food stories, and stand a chance to win some impressive ELBA appliances. For anyone who loves to cook, enjoys sharing recipes, or simply takes pride in Malaysia’s diverse food culture, this is the kind of contest that is worth joining.
Why this contest is special
Food is one of the strongest symbols of Malaysia’s identity. Dishes such as nasi lemak, chicken curry, and laksa are more than recipes – they are part of the nation’s shared memories. By participating in this contest, people are not only cooking a meal but also contributing to the bigger story of what makes Malaysia unique.
ELBA is no stranger to Malaysian households. Known for producing reliable appliances that make cooking easier and more enjoyable, their brand is already trusted in kitchens nationwide. This contest cleverly brings together two passions: a love for local food and a fondness for innovative home appliances. Instead of a typical sale or discount, ELBA has chosen to give Malaysians a stage to express creativity while rewarding them with prizes that are genuinely useful.
How to participate
Taking part in this contest is simple, yet meaningful. Here is the breakdown:
-
Cook a traditional Malaysian dish at home – It could be mum’s nasi lemak, grandma’s chicken curry, or even a modern twist on char kuey teow. The beauty of this contest is that it celebrates variety, so there are no strict rules on what counts as “Malaysian food.” If it represents their taste of home, it qualifies.
-
Snap a photo of the dish – Presentation is key. A well-captured photograph not only shows effort but also allows participants to highlight the beauty of their cooking.
-
Post and comment – Upload the photo on the official post, give it a like, and comment on their favourite ELBA appliance. This could be as simple as writing, “I love the ELBA rice cooker because it makes cooking effortless,” or “I wish I had the ELBA oven for this recipe.” Including the recipe itself (ingredients and steps) is a must, as it allows others to try cooking the same dish.
-
Follow ELBA Malaysia and tag three friends – By tagging friends, participants spread the Merdeka spirit further and encourage more people to join in.
-
Use the right hashtags – #ELBA and #MakananMalaysiaMerdeka will help entries be recognised and grouped together.
What is at stake?
One of the most appealing parts of this campaign is, of course, the prizes. Rather than generic rewards, ELBA has ensured that winners will receive appliances that can make a difference in their daily routines:
-
First Prize: ELBA Combi Smart Oven – Perfect for those who enjoy baking, grilling, or experimenting with new recipes at home. This smart oven offers flexibility and precision, turning everyday cooking into an enjoyable activity.
-
Second Prize: ELBA Volante Hair Dryer – Sleek and powerful, this is more than just a beauty tool. It adds convenience to daily grooming, making it a prize that appeals to a wide range of participants.
-
Third Prize: ELBA Garment Steam Iron – A household essential that saves time and keeps clothes looking sharp.
These prizes are practical, thoughtful, and valuable, making participation well worth the effort.
Why people should join
There are plenty of reasons why this contest is more than just another online campaign. Firstly, it offers a chance for Malaysians to celebrate Merdeka in a creative and personal way. Instead of watching from the sidelines, they can actively participate in a nationwide event that values tradition and creativity.
Secondly, sharing recipes online is a wonderful way to pass down knowledge. Many traditional dishes risk being forgotten as younger generations turn to fast food or international trends. By contributing their recipes, participants are preserving culinary heritage.
Thirdly, the prizes themselves make this contest appealing. Winning an ELBA appliance could genuinely improve the home experience, whether it is cooking, grooming, or managing household chores. Unlike promotions where the benefits end after a purchase, this contest offers long-term value.
Finally, contests like these build connections. When participants tag friends, read each other’s recipes, and exchange cooking tips, they form bonds that extend beyond the digital space. Food has always been a unifier, and this campaign reinforces that message beautifully.
How to make the most of the contest
To increase the chances of standing out, participants can keep a few tips in mind:
-
Think presentation – A well-plated dish with good lighting makes for a more attractive photo. Even the simplest meals can look special with the right touch.
-
Be detailed in recipes – Sharing ingredients and steps clearly allows others to replicate the dish, making the entry more engaging.
-
Highlight the ELBA connection – When commenting about an ELBA appliance, explain how it could enhance the cooking process. This shows creativity and aligns with the campaign’s theme.
-
Celebrate cultural diversity – Malaysia is known for its mix of Malay, Chinese, Indian, and other cuisines. Choosing a dish that reflects cultural roots adds depth to the entry.
Final thoughts
The ELBA Makanan Malaysia Merdeka Snap & Win Contest is more than a promotional campaign; it is a celebration of food, family, and national pride. By joining, participants not only stand a chance to win practical prizes but also get to showcase the heart of Malaysian culture through food. For anyone who enjoys cooking or simply wants to do something meaningful this Merdeka, this contest is an opportunity not to be missed.
To find out more, visit the official page here: https://elba.com.my/pages/merdeka-campaign-2025.
Promotional/Event Details:
Date: 25 August-16 September 2025
Time: All day (online participation)
Venue: Online via ELBA Malaysia official platforms
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Malaysia. Advertise with EverydayOnSales Malaysia.