Public holidays and national celebrations always bring with them a wonderful mix of excitement, pride, and special treats, and this year is no different. Merdeka season is here, and emart24 is rolling out an irresistible promotion that is sure to delight foodies and bargain hunters alike. From 20 to 23 August 2025, emart24 is offering 20% off storewide both in their outlets and on their app for pick-up or delivery. For anyone who has yet to explore this convenience store brand, this promotion might just be the perfect opportunity to finally step in and see what the hype is all about.
Now, for those who may not know, emart24 is a convenience store concept hailing from Korea, but it has made quite a name for itself in Singapore. Unlike traditional convenience stores that usually focus on just basic essentials, emart24 offers a curated mix of trendy snacks, fresh meals, and ready-to-eat food items that bring a strong Korean influence. From Mandu (Korean dumplings) to crispy Korean fried chicken, refreshing beverages, and even quirky little snacks that are difficult to find elsewhere, they have put together a unique offering that goes beyond what most expect from a corner store.
The good news is that this Merdeka sale is not confined to just one or two products. Instead, the entire store qualifies for the 20% discount, giving shoppers the freedom to choose what suits their tastebuds and lifestyle best. Whether it’s a quick bite for lunch, a late-night snack, or even stocking up on your favourite Korean drinks, this deal makes it all much easier on the wallet.
Why this promotion stands out
There are plenty of sales happening in Singapore all the time, but what makes this one stand out is its accessibility and timing. First, emart24 has designed this deal to be inclusive. It doesn’t matter if you are shopping in-store or using the app; the 20% discount applies across the board. For those who prefer the convenience of delivery or simply wish to collect their purchases without waiting in long queues, the app provides that extra flexibility.
Second, the timing of this sale coincides with Merdeka season. While the holiday is rooted in Malaysia’s independence, it has cultural resonance for many in Singapore as well, especially given how closely connected the two countries are. Many Singaporeans have grown up with Malaysian friends, food, and culture, so having an excuse to celebrate through a delicious promotion like this feels both festive and fitting.
The food highlights at emart24
What truly excites shoppers about emart24 is the kind of food they bring to the table—literally. Their Mandu, a Korean dumpling filled with savoury goodness, is one of the items that keeps people coming back. It’s hearty, flavourful, and perfect for both a quick snack or a light meal. Then there’s their fried chicken, which is perhaps one of the most popular items across all emart24 outlets. Crispy on the outside, juicy on the inside, and often served in variations with different sauces, it’s a treat that rivals what one might find in proper restaurants.
Beyond the hot meals, emart24 is known for its wide selection of Korean snacks. From seaweed crisps to biscuits and noodles, the shelves are filled with tempting goodies that often become quick favourites. The chilled drinks section is also another highlight, with options ranging from iced coffees and juices to the quirky Korean soft drinks that have gained cult status among fans. With this 20% discount, it becomes much easier to experiment and try something new without feeling guilty about overspending.
Why you should make the most of this deal
There are several reasons why this particular promotion should not be missed. For starters, the savings add up quickly. Imagine picking up a full meal of Mandu, fried chicken, and a refreshing drink. Normally, you might expect to pay a tidy sum, but with the 20% discount, the difference is noticeable, especially if you are dining with friends or family.
Secondly, this is the kind of promotion that lends itself well to discovery. Many people in Singapore might still not be too familiar with emart24, and this short promotional period is the perfect time to explore without hesitation. Trying new flavours and snacks becomes much more appealing when you know you’re saving money at the same time.
Thirdly, the promotion only runs for four days—20 to 23 August 2025. That limited window makes it special and exciting, giving shoppers a reason to prioritise it in their plans. In the fast-paced life of Singapore, having a fixed timeframe encourages people to actually go out and take advantage of it, rather than putting it off indefinitely.
Finally, this promotion isn’t restricted to physical outlets only. For those who have a packed schedule or prefer the comfort of ordering in, the fact that the discount applies to app orders as well—whether for pick-up or delivery—makes it far more convenient. It’s a flexible promotion that acknowledges the modern consumer’s needs.
Tips to maximise your savings
If you are planning to make the most of this Merdeka sale, here are some ideas:
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Go with friends or family. Discounts become more impactful when shared. Pool your orders together, and the savings will stretch even further.
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Try a mix of meals and snacks. Don’t just stick to one item. This is the best time to experiment with both their ready-to-eat meals and unique snacks.
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Check out the app first. Sometimes, the app-exclusive items or promotions make the deal even sweeter.
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Stock up wisely. Drinks and snacks with longer shelf lives are perfect items to buy in bulk during such promotions.
The festive spirit of Merdeka
Celebrating Merdeka with a food-centred deal makes perfect sense. Food is a universal language that unites people, and emart24 is giving shoppers a delicious way to participate in the spirit of the season. Even if you are not directly connected to Merdeka celebrations, it is hard to deny that this is the perfect excuse to indulge a little, try something new, and enjoy savings at the same time.
emart24 has carved a niche for itself by blending convenience with quality, bringing authentic Korean-style offerings to Singapore. With the Merdeka promotion, they’re also giving shoppers a reason to celebrate together, making it not just about savings but about experience as well.
So, if you’ve been curious about what emart24 has to offer, now is the perfect time. Mark your calendars and head down to your nearest outlet—or simply tap on the app—to enjoy 20% off storewide. Deals like this don’t come by often, and once 23 August passes, so will the opportunity. Don’t let it slip by.
Promotional/Event Details:
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Date: 20-23 August 2025
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Time: During operating hours
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Venue: Available at all emart24 outlets and on the emart24 app (for pick-up and delivery)
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Source: emart24 Facebook Post
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