If there’s one thing food lovers in Malaysia never get tired of, it’s a good bargain on premium-quality meats – especially when it involves indulgent gourmet choices like Wagyu beef. This week, The Food Merchant is serving up an irresistible limited-time offer that’s perfect for anyone who enjoys premium meals without the premium price tag. From 7 to 11 August 2025, they are offering a Buy 1 FREE 1 deal on their Australia Wagyu Burgers at all outlets. Yes, you heard that right – you get double the satisfaction without doubling the cost.
For those unfamiliar with The Food Merchant, they are a premium grocery and lifestyle store with a wide selection of imported and quality goods. Their focus has always been on providing gourmet and unique food experiences under one roof, and this promotion is no exception. Whether you’re already a loyal shopper or someone who loves trying new food trends, this is the perfect time to drop by.
Why this deal is worth the hype
Let’s talk about Wagyu beef for a moment. The term “Wagyu” literally translates to “Japanese cow”, but it’s globally recognised as one of the finest meats available – thanks to its intense marbling, buttery texture, and melt-in-the-mouth experience. The Australian variant stays true to this tradition while being more accessible in price and availability.
What The Food Merchant is offering is not just any beef patty, but a juicy, tender, flavour-packed Australia Wagyu Burger that elevates your home-cooked meals into something gourmet. It’s perfect for those who want restaurant-quality burgers but without the wait or the hefty restaurant bill.
And during this promotion, you don’t just get one — you get two for the price of one. It’s the perfect opportunity to treat yourself and a friend, or even just enjoy both yourself guilt-free. You’ll walk away with double the value and double the flavour.
Tips on how to enjoy your Australia Wagyu Burger
One of the best things about this promotion is the flexibility it offers. You can enjoy the Wagyu burgers in multiple ways. Here are a few suggestions shared by The Food Merchant themselves:
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Pan-seared perfection: Cook the burger over medium heat for 3 to 4 minutes per side until it’s nicely browned and juicy. Don’t overcook it – you want to retain the tenderness of the Wagyu.
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Wagyu Don style: Skip the bun and place the cooked patty over a warm bowl of fluffy Japanese rice. Add a raw egg yolk on top for that rich, creamy finish. To enhance the flavour, drizzle with teriyaki sauce, and toss in some seaweed or pickled onions.
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Classic gourmet burger: Load your burger with your favourite toppings – caramelised onions, truffle mayo, crisp lettuce, and aged cheddar – for an elevated yet traditional burger experience.
You don’t need a culinary degree to prepare something special with these burgers. Even beginner cooks can put together a satisfying and luxurious meal at home using this premium ingredient.
Available at all The Food Merchant outlets
The best part? This Buy 1 Free 1 Wagyu Burger deal is available at all The Food Merchant outlets nationwide. That means whether you’re in Kuala Lumpur, Penang, or Johor, you can drop by your nearest outlet and grab the offer while stocks last.
There’s no catch – no hidden conditions. Just show up between 7 and 11 August 2025, grab the burgers, and enjoy twice the indulgence for the price of one.
Even more reasons to drop by
If you’ve never visited The Food Merchant before, this is your chance to discover what makes them special. Aside from quality meat products like Wagyu, they also carry a range of imported groceries, fresh produce, cheeses, snacks, wines, and unique kitchenware.
Many shoppers find it’s not just a grocery store – it’s an experience. The clean, modern layouts, spacious aisles, and premium offerings make it a refreshing alternative to traditional supermarkets. It’s the kind of place where you pop in for a quick purchase and end up discovering something new every time.
And while you’re enjoying the Wagyu Burger promo, consider becoming a member of their loyalty programme.
Exclusive rewards through the mobile app
To make the experience even more rewarding, The Food Merchant encourages customers to join their membership and download their app. The app provides access to exclusive members-only deals, seasonal rewards, and updates on upcoming sales.
To register, simply visit: https://qr.scanto.app/yes-i-do/
Having the app means you’ll never miss a promotion like this again. Plus, it allows you to rack up points with every purchase, giving you even more reasons to shop with them regularly.
Visit their website
If you want to explore their full product range or stay updated on new campaigns, promotions, and featured products, their website is your best resource.
Check it out at www.thefoodmerchant.com.my
You’ll find more than just product listings – their online space also features seasonal updates, news about new store openings, and helpful tips to make the most of your shopping experience.
A limited-time gourmet deal not to miss
Opportunities like this don’t come by often – premium meats like Wagyu are usually associated with high-end restaurants or expensive steakhouses. But The Food Merchant is making it possible for everyday Malaysians to enjoy such luxury at home, and at an excellent value too.
Whether you’re planning a family dinner, a date-night meal, or simply treating yourself, this Buy 1 Free 1 Australia Wagyu Burger promotion is well worth the trip. The promotion only runs from 7 to 11 August 2025, so do make time to visit your nearest outlet.
From flavour, value, convenience, and the joy of discovering something gourmet – this is the kind of deal that both foodies and bargain hunters will appreciate.
Promotional/Event Details:
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Date: 7–11 August 2025
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Time: During store opening hours
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Venue: All The Food Merchant outlets nationwide
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Membership/App: Join here
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Website: www.thefoodmerchant.com.my
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