There’s something truly comforting about a cold, creamy dessert on a warm Malaysian day — and even more so when it comes with a delightful deal. If you’re someone who enjoys simple pleasures like an ice cream break after a busy day, then Mr Bean Malaysia has something special lined up this July. To celebrate World Ice Cream Day, they are offering a Buy 1 Free 1 Soy Ice Cream promotion from 18 to 27 July 2025 — an offer worth getting excited about.
Mr Bean has long been known for serving up a fresh and wholesome take on the classic soy bean. Originating in Singapore, the brand has expanded across borders and brought its signature soy-based drinks, snacks, and desserts into the hearts of many Malaysians. Their offerings are particularly popular among those seeking a lighter, healthier alternative to traditional ice cream.
Now, with this limited-time promotion, they’re making their ice cream even more accessible — and more shareable — for a sweet celebration of World Ice Cream Day.
Why Soy Ice Cream?
For those unfamiliar with Mr Bean’s soy ice cream, it’s worth noting that this isn’t just another soft-serve cone. The brand’s take on the frozen dessert is crafted using non-GMO soy beans, delivering a creamy texture and subtly sweet flavour without the need for heavy dairy or excessive sugar. It’s also suitable for vegetarians and those who are lactose intolerant.
So whether someone is on a health-conscious path or simply exploring new taste experiences, Mr Bean’s soy ice cream offers a refreshing change from the usual offerings on the market. And with the Buy 1 Free 1 deal, there’s now twice the reason to try.
A Treat That Feels Like a Hug
In today’s fast-paced world, small moments of joy can go a long way. And nothing says “pause and enjoy” quite like a cold cone on a hot day. What makes Mr Bean’s soy ice cream even more special is how light and comforting it is. Unlike heavy, overly sweet desserts, this soy-based version delivers satisfaction without leaving one feeling sluggish.
Plus, there’s something quietly nostalgic about visiting a Mr Bean kiosk. Whether one’s grabbing a quick snack at a shopping mall, making a pit stop during a grocery run, or waiting for a train at a transit hub, Mr Bean has always been there with warm soya milk, pancakes, and now, joyfully chilled cones.
Who Should Not Miss This Deal?
Families will especially appreciate the value of this offer. A pair of cones means that both child and parent get to enjoy a treat together. For couples on a casual date, it’s a sweet way to share a moment without breaking the bank. And for solo ice cream lovers — there’s absolutely no shame in savouring both servings alone.
If someone is already a fan of Mr Bean’s soy milk or pancakes, this deal is a fantastic way to try another one of their soy innovations. And even if this is a first encounter with the brand, the promotion offers a risk-free opportunity to experience what has made Mr Bean a favourite among so many in the region.
Perfect Timing
The timing of this promotion is noteworthy. Falling during the school holiday period, this deal couldn’t have come at a better moment. With children out and about with parents, and families visiting malls for shopping and dining, the opportunity to enjoy an affordable dessert treat becomes even more appealing.
It’s also a great little incentive for office workers looking to break the monotony of the workday. With Mr Bean outlets conveniently located across malls and commercial areas throughout Malaysia, the chance to indulge in a refreshing treat is never too far away.
Variety for Every Mood
Mr Bean offers several variations of their soy ice cream to cater to different preferences. Whether someone leans toward the classic, plain soy ice cream for that clean, unadulterated taste or prefers something a little more fun like toppings and drizzles, there’s enough variety to make every visit enjoyable.
And with the Buy 1 Free 1 promotion, people are encouraged to try two different flavours or stick with their favourite twice over. It’s not just a deal — it’s an invitation to explore the menu.
Affordable Luxury That Warms the Heart
In a time when inflation is being felt across every aspect of daily life — from petrol prices to grocery costs — small pleasures that don’t dent the wallet are more valuable than ever. Mr Bean’s initiative to celebrate World Ice Cream Day by giving back to their customers is a welcome gesture.
RM0 for a second cone? That’s practically unheard of these days. It reminds people that good things don’t always have to come at a premium. Sometimes, all it takes is a brand that appreciates their loyal customers and wants to spread some joy.
Locations and Availability
This Buy 1 Free 1 deal is available at all Mr Bean outlets in Malaysia, which makes it convenient for everyone no matter where they’re located. Whether it’s Klang Valley, Penang, Johor Bahru or any other city with a Mr Bean presence, customers can walk in and enjoy the offer on the spot.
However, it’s important to note that the offer is valid while stocks last, so timing is key. It’s recommended to visit earlier in the day to ensure availability.
Let the Celebration Begin
World Ice Cream Day may just be one day on the calendar, but Mr Bean Malaysia is giving Malaysians a full ten days to enjoy this special deal. That alone sets this promotion apart. Instead of cramming all the excitement into 24 hours, they’re giving people flexibility and time to treat themselves, more than once if they wish.
And there’s something special about knowing that even a simple cone can be part of something global — a celebration that spans countries, ages, and cultures.
So whether someone is already a fan of Mr Bean’s soy ice cream, or they’ve been meaning to give it a try, there’s truly no better time.
Promotional/Event Details:
Date: 18–27 July 2025
Time: All day, while stocks last
Venue: All Mr Bean outlets in Malaysia
Promo: Buy 1 Free 1 Soy Ice Cream (any flavour)

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