If there’s one event beauty lovers in Malaysia should not miss this year, it’s undeniably the My Beauty & Cosmetics Expo happening from 1st to 3rd August 2025 at Sunway Pyramid Convention Centre. This three-day beauty bonanza promises something truly exciting – not just for skincare and makeup enthusiasts, but for anyone who appreciates self-care, wellness, and unbeatable value for money.
Let’s talk about the highlight first – face masks starting from just RM1.50. Yes, you read that right. In today’s world where beauty essentials often come with a hefty price tag, finding quality products at such low prices is a rare gem. And this isn’t some clearance stock sale either – it’s a full-blown expo with over 500 beauty brands participating, including top names from the US, UK, Korea, Japan, Taiwan, Australia, and many more.
So, what exactly is on offer?
A Shopper’s Dream Come True
The expo is essentially a beauty haven, housing thousands of skincare, makeup, haircare, nailcare, wellness, fragrance, and health supplement products under one roof. With more than 10,000 beauty items, attendees will be spoilt for choice, whether they’re looking for a gentle cleanser for sensitive skin or a bold lipstick to make a statement.
Whether one is building their first skincare routine or upgrading to professional tools, the sheer variety is one of the expo’s strongest attractions. It allows people to discover both cult-favourite brands and hidden gems that are otherwise hard to find in local retail shops.
Plus, everything can be purchased directly at each booth, which means no frustrating online checkouts or shipping delays. Just pick, pay, and enjoy.
Flash Deals, PWP, GWP & More
Besides the irresistible base prices, what makes this event truly outstanding is the string of limited-time flash deals, purchase-with-purchase (PWP), and gift-with-purchase (GWP) offers available throughout the day. These deals are designed to give shoppers more bang for their buck and make each purchase feel even more rewarding.
Imagine buying your favourite serum and getting another full-size product at a discounted price or walking away with a free beauty pouch just for spending a certain amount – all of that is on the table. And the best part? With more than 500 brands present, the deals are as diverse as they are exciting.
A Truly Engaging Beauty Experience
But the My Beauty & Cosmetics Expo is not just about shopping. It’s also about experiencing beauty differently.
Visitors can participate in interactive booth-hopping games and stand a chance to win instant free gifts, sample products before purchasing, and enjoy free expert advice on skincare or makeup techniques. This is especially helpful for those who may be unsure about their skin type, or who are looking to switch up their routine but don’t know where to start.
With so many professionals and brand representatives on-site, it’s a rare opportunity to ask questions, learn from industry experts, and find the right products tailored to individual needs.
More Gifts, More Rewards
Everyone loves freebies, and this expo goes above and beyond. Just stepping into the venue entitles visitors to FREE welcome gifts – no purchase necessary. It’s the organiser’s way of saying thank you for attending.
What’s more impressive is the RM20 WOWCher Rewards, with over RM100,000 worth up for redemption. Attendees who spend a minimum of RM300 across booths can redeem even more exclusive free gifts, making every ringgit spent even more valuable.
The generous redemption campaign is not just limited to lucky draws or selected booths – it’s a full-scale reward system that gives back to every committed shopper.
Fast Lane Entry – Skip the Hassle
To streamline the entry process, the organisers recommend downloading the MySapu App. By doing so, attendees can enjoy fast-lane access and avoid lengthy registration queues, which means more time spent exploring the exciting exhibits and less time waiting in line.
In large-scale events like these, a simple trick such as pre-registering can significantly improve the experience. It’s efficient, smart, and ensures a smooth start to what is sure to be a fun-filled day.
Why Should One Attend?
There are a multitude of reasons why this expo stands out from others. First and foremost, the value for money is incredible – RM1.50 face masks and up to RM20 rewards back? That’s rare in today’s beauty retail space.
Secondly, it’s not every day that Malaysians get to explore such a massive collection of international and local beauty brands in one place. This event eliminates the need to hop between multiple shopping malls or rely on online marketplaces with questionable sellers.
Thirdly, the interactive and immersive experience – from beauty consultations to engaging games – adds a whole new layer to shopping. It’s not just about buying; it’s about connecting with brands, exploring new trends, and learning how to elevate one’s personal care routine.
Finally, it’s absolutely free to enter, making it a no-risk opportunity to indulge in beauty and self-care. With the convenience of Sunway Pyramid’s central location and excellent facilities, attendees can turn it into a full-day outing with friends or family.
Final Thoughts
The My Beauty & Cosmetics Expo 2025 is more than just a sale – it’s a celebration of beauty in all its forms. From jaw-dropping deals to exclusive giveaways and professional advice, every element has been thoughtfully designed to create a memorable shopping and learning experience.
Whether someone is a beauty beginner or a seasoned enthusiast, this event caters to all. So mark those calendars, gather the shopping bags, and head over to Sunway Pyramid Convention Centre this 1st to 3rd August.
Get ready to glow – inside and out.
Promotional/Event Details:
Date: 1-3 August 2025
Time: 11:00 AM – 9:00 PM
Venue: Sunway Pyramid Convention Centre, Level CP4
Admission: Free Entry
More Info: https://www.facebook.com/100046401954746/posts/
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