If there’s one brand that brings back childhood memories for many across Singapore and Malaysia, it’s undoubtedly MILO. Known for their rich chocolatey drink that fuels generations of students and athletes, MILO has become more than just a beverage—it’s a household staple and a cultural icon.
Now, in celebration of an incredible 75 years of nourishing communities and energising lives, MILO Malaysia has launched a very special redemption campaign that fans will not want to miss. From now till 27 July 2025, loyal MILO supporters have the chance to redeem exclusive MILO 75th Anniversary Collections—but here’s the catch: these are only available at MILO Trucks and selected supermarkets across Malaysia.
If you’re already a fan of the green-packed energy drink or have fond memories of those nostalgic MILO vans at school events and sports days, this promotion is tailored just for you. Whether you’re a collector, a longtime supporter, or simply enjoy good old-fashioned deals, this is your chance to bring home a piece of MILO’s legacy.
Let’s break it down and explore why this promotion is worth every bit of your attention.
What’s the Big Deal with MILO’s 75th Anniversary Collection?
To mark their 75-year milestone, MILO has put together a limited-edition series of merchandise aptly named the “MILO Active & Cool Collections.” These aren’t just ordinary freebies—they’re specially curated collectibles that celebrate the spirit of energy, sportsmanship, and nostalgia that MILO has championed for decades.
Although the official announcement doesn’t list every item in the collection, past MILO campaigns have featured popular merchandise such as MILO-branded tumblers, cooler bags, sports towels, foldable chairs, and even sporty apparel. If this year’s release is anything like previous campaigns, expect high-quality, functional items that proudly display MILO’s signature green and brown theme.
These items aren’t available for direct purchase either—they’re exclusively redeemable at official MILO Trucks and participating supermarkets, making them truly limited-edition keepsakes.
How to Redeem Your MILO Merchandise
Redemption is fairly straightforward. Visit www.milo.com.my for a list of redemption venues and dates. Typically, redemptions require a minimum spend on MILO products, so keep an eye out for participating items or combo deals.
Here’s a general idea of how these redemptions usually work:
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Purchase MILO Products – There’s usually a required minimum spend (e.g. RM30–RM50) on selected MILO products in a single receipt.
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Submit Proof of Purchase – Bring your receipt to the redemption booth located at the MILO Truck or supermarket outlet.
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Collect Your Free Gift – Choose from the available anniversary merchandise (while stocks last).
Do note that stocks are limited and available on a first-come, first-served basis. Popular items may run out quickly—so timing matters!
Where Can You Find the MILO Trucks?
MILO Trucks are iconic mobile vans that have served chilled MILO drinks at events for decades. As part of this promotion, these trucks are touring various cities and town centres across Malaysia, making it more convenient for shoppers and fans to access the redemption offer. From supermarket car parks to major public areas, the MILO Trucks will be stationed at designated locations throughout the promotional period.
To make the most of your trip, head to the official MILO Malaysia website where they’ve provided a full list of venues and dates. This ensures you don’t miss the truck when it comes rolling into your neighbourhood.
Why Should You Participate?
1. Nostalgia and Cultural Connection
For many, MILO is more than just a drink—it’s part of growing up. Participating in this redemption campaign is a lovely way to reconnect with fond memories and share the tradition with your family or children. The exclusive items also serve as memorabilia that honour the legacy of MILO through the decades.
2. Functional and Stylish Merchandise
MILO’s branded items aren’t just souvenirs—they’re useful and thoughtfully designed. From sports bottles to cooler bags, they’re great additions to everyday routines, whether it’s for school lunches, workout sessions, or picnics.
3. Great Value with Every Purchase
Instead of just buying MILO for regular use, why not get rewarded at the same time? This promotion transforms your usual grocery shopping into a chance to redeem bonus gifts, making it all the more worthwhile.
4. Limited Edition Collectibles
This isn’t a recurring offer. The 75th anniversary comes once in a lifetime, and these limited items won’t be reproduced. For collectors and fans of MILO, it’s a golden opportunity to own a piece of the brand’s history.
5. Fun Family Outing
The MILO Truck stops often feel like mini events. With photo opportunities, free MILO drinks, and friendly staff, it’s a great weekend activity for the whole family. Kids especially enjoy the novelty of visiting the truck and experiencing MILO in a fun and interactive setting.
How Can Singaporeans Benefit?
While this redemption promotion is based in Malaysia, many Singaporeans who live near the causeway or have weekend travel plans can absolutely make the most of this deal. Those planning a short trip to Johor Bahru or elsewhere in Malaysia can combine grocery runs with redemption visits. It’s a smart way to stretch your dollar and take advantage of cross-border promotions.
Plus, with the favourable exchange rate, shopping for MILO in Malaysia can be more cost-effective than purchasing the same quantities in Singapore—making it a win-win.
Additional Tips Before You Go
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Plan Ahead: Check the exact locations and dates for MILO Truck visits or supermarket redemptions before heading out.
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Bring Your Receipts: Some outlets may only accept receipts from the same day of purchase.
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Go Early: To avoid disappointment, aim to reach early as stocks may run out by mid-day.
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Check Promo Terms: Visit the official page for full terms and conditions: www.milo.com.my
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Stay Updated: Follow MILO Malaysia on Facebook for the latest announcements: MILO Malaysia Facebook Post
So, whether you’re a fan of MILO, a bargain hunter, or someone who simply appreciates good branding and quality collectibles, this promotion is well worth the visit. It combines everyday shopping with rewarding surprises—and most importantly, it celebrates a brand that has shaped generations with its commitment to health, sports, and energy.
Don’t miss this limited-time opportunity to collect, redeem, and celebrate MILO’s 75th birthday the active and cool way!
Promotional/Event Details:
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Date: 25 April–27 July 2025
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Time: Based on individual supermarket hours and MILO Truck schedules (check www.milo.com.my for exact details)
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Venue: MILO Trucks and selected participating supermarkets across Malaysia
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More Info: www.milo.com.my and MILO Malaysia Facebook Post
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