If there’s ever a good time to refresh your running gear while giving back to the community, this is it. Running Lab Malaysia is once again stepping up with their meaningful initiative – Project Love Sneaker – and it’s happening throughout the month of April 2025. Whether you’re an avid runner, someone who’s recently upgraded their gear, or just looking for a chance to contribute to a noble cause, this campaign is worth paying attention to.
From 1 to 30 April 2025, Running Lab is inviting the public to donate their preloved running or sports shoes. These shoes don’t have to be brand new – just clean, wearable, and in decent condition. In return, donors will receive a generous RM150 Running Lab voucher, which can be used towards purchasing their next pair of running shoes. It’s a brilliant exchange – your gently used shoes go to someone in need, and you walk away with a discount on your next upgrade.
This campaign is being held at Running Lab’s store at Pavilion Elite, Level 5, right in the heart of Kuala Lumpur. It’s easily accessible for city-goers, mall visitors, or anyone planning a casual shopping trip. And since it’s centrally located, dropping off a pair or two of old shoes won’t even feel like a chore.
Why Should People Participate in Project Love Sneaker?
1. It’s a Win-Win Situation
How often does one get the chance to do something kind and get rewarded for it? Donating old shoes that are just gathering dust at the back of the wardrobe might not seem like a big deal, but to someone without proper footwear, it can mean the world. And with Running Lab offering RM150 vouchers in return, the incentive is more than reasonable.
If someone has been eyeing a new pair of high-performance running shoes but hesitating because of the cost, now’s the time to make the move. A simple act of donation leads directly to savings on their next pair.
2. Contributing to a Bigger Cause
The donated shoes don’t just disappear into some generic charity bin. They’re specifically being handed over to The Salvation Army Malaysia, an organisation known for their strong commitment to serving communities in need. Their outreach covers marginalised families, children, the homeless, and disaster victims. Every shoe donated through Project Love Sneaker contributes directly to helping these groups.
It’s often the small things in life – like a sturdy pair of shoes – that are taken for granted. For recipients, these donations may allow them to walk more comfortably to school, run errands safely, or stand longer during work. By handing over shoes that are still in good condition, donors are offering others a sense of dignity, protection, and opportunity.
3. It’s About Responsible Consumption
Fast fashion and gear upgrades often result in a pile of underused items. Rather than letting perfectly usable shoes end up in landfills, why not give them a second life? Project Love Sneaker promotes sustainability by encouraging people to think about how their old belongings can still serve others.
So not only does this initiative support those in need, it also encourages more mindful consumption habits. Donors are essentially reducing waste while uplifting others – that’s the kind of impact many strive to make.
4. Great Time to Try Running Lab’s Range
Anyone who’s visited Running Lab knows they take their sports gear seriously. With a strong focus on running biomechanics, expert fitting, and premium-quality footwear, they’ve built a loyal community of athletes and fitness enthusiasts.
If someone’s been meaning to try one of their shoes – whether it’s for road running, trail hiking, or daily gym workouts – this campaign is the ideal opportunity. That RM150 voucher can be used towards well-known brands like Brooks, ASICS, Saucony, Hoka, and more. It’s essentially a head start on investing in quality shoes that support better performance and reduce injury risk.
5. Makes for a Meaningful Family Activity
This isn’t a campaign only for runners. Families can get involved too. Parents with fast-growing children might find several pairs of lightly worn sports shoes lying around. Bringing those in to donate together could be a wholesome family activity that teaches kids the importance of sharing, sustainability, and community care.
Plus, if parents and kids both donate, each voucher can be used towards their own new shoes. It’s a meaningful way to spend time together and make small but impactful changes in the community.
How to Join Project Love Sneaker
Participating is incredibly easy:
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Gather your preloved running or sports shoes.
Ensure they’re in wearable condition – no torn soles or completely worn-out insoles. Just clean them up a little before handing them in. -
Visit Running Lab at Pavilion Elite, Level 5
Head over to the store anytime between 1 to 30 April 2025. -
Drop off your shoes at the donation point
The store team will assist and confirm the condition of the donated pair. -
Receive your RM150 Running Lab Voucher
The voucher is valid for use on your next pair of running shoes purchased in-store.
If there are questions or you want to stay updated, the latest info is available on their Instagram: www.instagram.com/runninglabmy.
Why It’s More Than Just a Promo
What sets this apart from a standard in-store promotion is the heart behind the campaign. Project Love Sneaker is about extending generosity beyond the cash register. It’s about creating a ripple effect – one where people feel good not just about the discount they receive, but about the difference they’re making in someone else’s life.
This initiative has been running annually, and each year, more people take part because the value it brings goes beyond monetary savings. It’s about community, giving back, and recognising that everyone has the power to help – even with something as simple as a pair of old shoes.
So if you’ve been meaning to declutter your home, upgrade your sports gear, or simply want to make a meaningful contribution without spending extra, this is your chance.
Whether you’re a seasoned athlete or someone who’s taken up walking as a way to stay healthy, Project Love Sneaker is the perfect reason to visit Running Lab this April.
Promotional/Event Details:
Date: 1-30 April 2025
Time: 10am – 10pm (Mall opening hours)
Venue: Running Lab, Level 5, Pavilion Elite, Kuala Lumpur
Google Maps: Pavilion Elite
Instagram for updates: www.instagram.com/runninglabmy
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