Fashion brand Bossini is running a teaser campaign to create curiosity and pre-publicity for the upcoming specially-designed Smurf outfits ahead of the release of the movie, The Smurfs. This teaser campaign will lead to the main ad campaign which will last throughout the month of April, running across both online and offline platforms. As part of the campaign, bloggers have been engaged to design their own advertorials and tweets about the Bossini’s Smurf collection, apart from online banner ads.
