Parkson Beauty Madness is happening from 7-31 August 2026, bringing together cosmetics, skincare and fragrance brands including SK-II, La Mer, Lancôme, Shiseido, Calvin Klein, Juicy Couture and Armaf. Shoppers who purchase eligible cosmetics and fragrance products and swipe their Parkson Card can stand a chance to become one of 24 Beauty Madness Top Spenders, with prizes worth up to RM500 each.