If you are a fan of BT21, enjoy collecting cute character merchandise, or simply like getting a little something extra when buying your usual personal care products, Guardian has a promotion worth checking out. The Safi Bersama BT21 Hunt is running from 20 September until 30 November 2026, giving shoppers the chance to collect all seven BT21 BABY characters while taking part in a prize campaign with rewards worth up to RM80,000.
What makes this promotion interesting is that shoppers do not simply buy a product and enter a standard lucky draw. Instead, the campaign combines shopping, collecting and the excitement of discovering which BT21 character appears in each mystery collectible. For fans who already use Safi products, this could be a fun way to turn an everyday purchase into an opportunity to collect something special.
The promotion features selected Safi products paired with BT21 BABY characters. Shoppers can collect seven different BT21 characters through mystery cards and memo pads that are included randomly with participating products. There are also weekly prizes, a special collector reward and a major prize that could take four people to Korea.
How Does the Safi x BT21 Hunt Work?
The basic idea is quite straightforward. Shoppers need to purchase participating Safi products featuring the BT21 BABY collaboration, then look out for the mystery collectibles included with the products.
There are two different types of collectibles to find.
The first is the seven BT21 BABY fragrance cards. These can be found randomly with participating Safi Shayla and Safi Hijabista products. Since the characters are distributed randomly, there is no guarantee that shoppers will receive a different character every time they buy a product. That is where the collecting challenge comes in.
The second set consists of seven BT21 BABY memo pads, available randomly with participating Safi Perfect White and Safi Naturals products.
The goal for collectors is to gather all seven characters in either collection. Finding the missing character can become part of the fun, particularly for BT21 fans who enjoy completing a full set rather than simply receiving one item.
Collect All Seven Characters
There is something satisfying about completing a collection, and this promotion is designed around exactly that idea.
Rather than receiving a single promotional item that may be useful for a short time and then forgotten, the Safi x BT21 campaign gives shoppers a reason to keep an eye on what they receive. Because the cards and memo pads are distributed randomly, each purchase can bring a little surprise.
For serious collectors, the challenge is naturally going to be finding all seven BT21 BABY characters. Shoppers may even end up with duplicates along the way, so it could be worth comparing collections with friends or family members who are also participating.
The campaign also gives BT21 fans an opportunity to enjoy character-themed items without necessarily having to purchase separate BT21 merchandise. The collectibles come as part of selected Safi purchases, making the promotion particularly appealing to shoppers who were already planning to replenish their skincare or personal care products.
Weekly Rewards Worth RM50
There is more than just the collection challenge.
The campaign also offers weekly prizes of RM50 Touch ‘n Go eCredit, with 25 winners every week. That gives participants multiple opportunities to win throughout the campaign period instead of having to rely solely on one final draw.
For shoppers who regularly use Touch ‘n Go services, a RM50 eCredit reward can be a practical prize. It could come in handy for eligible everyday expenses, making the weekly reward more useful than a purely novelty prize.
Of course, winning is not guaranteed, so it is best to look at the prize element as an added bonus rather than the main reason to buy the products.
Complete the Collection for a RM200 Reward
Collectors who manage to complete the set also have another incentive.
A RM200 collector prize is available for those who complete all seven BT21 BABY characters in the relevant fragrance card or memo pad collection.
This is arguably one of the most interesting parts of the promotion because it gives the collecting aspect a purpose. Instead of simply trying to find all seven characters because they look cute, completing the collection could also unlock an additional reward, subject to the campaign’s terms and conditions.
As the collectibles are distributed randomly, shoppers should remember that completing a full set may require patience. It is also a good idea to check the official campaign terms before making purchases specifically for the purpose of completing the collection.
The Biggest Prize: A Holiday to Korea
For those dreaming of travelling to Korea, the biggest attraction is the grand prize.
The promotion offers a Korea holiday for four people valued at RM30,000.
That is a significant prize and could make the campaign particularly exciting for BT21 and K-pop fans. Korea is already a popular travel destination, and the chance to win a trip for four gives the promotion an extra level of appeal.
Imagine completing your BT21 collection and potentially turning that shopping experience into the chance to travel with family or friends. While the Korea holiday is naturally subject to the campaign’s eligibility requirements, terms and conditions, it is certainly the headline prize to look out for.
Why Should Shoppers Join?
For existing Safi users, there is a simple reason to participate: they are purchasing products they may already need anyway. If a participating Safi product is already on the shopping list, the BT21 promotion adds the possibility of receiving collectible items and entering the prize campaign.
BT21 fans have another reason to take part. The seven-character collecting challenge gives the promotion a more engaging element than a typical discount or lucky draw. Each purchase can potentially reveal another character, and completing the set becomes a small personal challenge.
There is also the practical side of the rewards. A RM50 Touch ‘n Go eCredit prize may be useful for everyday spending, while the RM200 collector reward provides an additional incentive for those who manage to find all seven characters.
And then there is the Korea holiday. A RM30,000 trip for four is certainly the prize that could get many people interested.
Remember That Stocks Are Limited
One important point is that the BT21 collectibles are stated to be available while stocks last. This means shoppers should not assume that every participating Safi product will continue to come with the promotional cards or memo pads throughout the entire campaign.
If collecting all seven characters is the main goal, it may be better not to leave participation until the final few days. Promotional stock can vary, and certain characters may also prove harder to find than others simply because the items are distributed randomly.
Before buying, shoppers should also check the product packaging and promotional information carefully to make sure the item qualifies for the campaign.
How to Join the Safi x BT21 Promotion
The campaign runs from 20 September to 30 November 2026. Shoppers can purchase participating Safi products and follow the campaign instructions to enter.
The promotion information directs participants to scan the QR code to join. As with any prize campaign, participants should read the applicable terms and conditions carefully before submitting an entry.
For the latest campaign information, shoppers can refer to the original promotion source from Guardian on Facebook: https://www.facebook.com/story.php?
Overall, the Safi Bersama BT21 Hunt is a fun promotion for shoppers who enjoy collecting character merchandise and getting additional value from their regular purchases. With seven BT21 BABY characters to find, weekly RM50 Touch ‘n Go eCredit prizes, a RM200 collector reward and the possibility of winning a Korea holiday for four worth RM30,000, there are several reasons to give it a try.
Just remember that the promotional collectibles are available randomly and while stocks last. So, if the idea of completing all seven BT21 characters sounds appealing, it is worth starting the hunt before the campaign ends on 30 November 2026.
Promotional/Event Details:
Date: 20 September-30 November 2026
Time: During the participating Guardian/Safi promotion period
Venue: Participating Guardian outlets in Malaysia and participating Safi products, subject to availability
Promotion: Safi Bersama BT21 Hunt
Participating Products: Safi Shayla, Safi Hijabista, Safi Perfect White and Safi Naturals selected products with BT21 BABY collectibles
Collectibles: 7 BT21 BABY fragrance cards and 7 BT21 BABY memo pads, distributed randomly
Weekly Prize: RM50 Touch ‘n Go eCredit for 25 winners every week
Collector Prize: RM200 for completing all 7 BT21 BABY characters, subject to terms and conditions
Grand Prize: Korea holiday for 4 people valued at RM30,000
Total Prize Value: Up to RM80,000
How to Join: Purchase participating products and scan the campaign QR code to enter
Availability: While stocks last
Terms: Terms and conditions apply
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