If ube is one of those flavours that never seems to get boring, there is a new reason to make a trip to CU Malaysia. Starting from 1 October 2026, CU is bringing an entire line-up of ube-inspired food and drinks to its stores, giving fans plenty of choices to enjoy whether they prefer something baked, creamy, cold or refreshing.
Rather than stopping at just one ube-flavoured item, CU has gone much further with this latest menu. The new selection includes the Ube Chocolate Kream Bun, Ube Polo Bun, Ube Milk, Ube Milkshake, Ube Sundae, Ube Soft Serve and Ube Cheese Cup. That means there is quite a lot to explore, especially for anyone who enjoys the distinctive sweet and slightly earthy flavour of ube.
There is also another reason to check out the promotion. myNEWS app members can collect an extra 50 points when they purchase one of the new items throughout October 2026. To receive the additional points, members simply need to buy their preferred new ube item and scan their member ID using the myNEWS app during the purchase.
For bargain hunters, this makes the promotion a little more interesting because the visit is not only about trying something new. Customers who are already using the myNEWS app can also get extra points from their purchase, making it worth remembering to bring the app along when visiting CU.
A whole menu dedicated to ube
The biggest attraction of this promotion is the variety. Sometimes a limited-time flavour promotion can be quite restrictive, with only one or two products available. CU has taken a different approach by introducing several products featuring ube, so customers can choose something that suits their mood.
For those who enjoy soft and fluffy bakery items, the Ube Chocolate Kream Bun offers an appealing combination of ube and chocolate in a bun. There is also the Ube Polo Bun, giving bakery fans another option to try.
If a drink sounds more tempting, the Ube Milk provides a straightforward way to enjoy the flavour, while the Ube Milkshake offers a richer and creamier choice. These could be particularly appealing for anyone who wants something sweet and refreshing while shopping or taking a quick break.
Then there are the colder dessert choices. The Ube Sundae and Ube Soft Serve give customers a chance to enjoy ube in a familiar frozen-dessert format. Meanwhile, the Ube Cheese Cup adds another combination to the line-up for those who enjoy trying something a little different.
With seven new items to choose from, there is plenty of room to experiment. Someone who has already tried ube in drinks might want to start with a bakery item, while a first-time ube fan could choose one of the simpler options before moving on to the more unusual combinations.
Extra 50 points for myNEWS app members
The extra 50 points promotion is another detail that should not be overlooked.
Throughout October 2026, myNEWS app members can enjoy an additional 50 points when purchasing the new ube items. The process is fairly straightforward: select one of the eligible new products, make the purchase and scan the member ID through the myNEWS app.
For regular CU and myNEWS customers, this is particularly useful because the points are an added benefit on top of the food or drink being purchased. It is therefore worth checking that the myNEWS app is ready before reaching the counter so the member ID can be scanned during the transaction.
It is also a good reminder that small rewards can add up over time. If a customer was already planning to visit CU for a snack or drink, choosing one of the new ube products during October could provide an opportunity to collect the additional points as well.
As with any promotional offer, customers should check the applicable terms and conditions before purchasing. The new items are also available while stocks last and subject to availability, so there may be differences between individual outlets.
Why should you go and enjoy this deal?
For anyone who enjoys trying limited-time food and drinks, this promotion gives plenty of reasons to visit CU.
The first is simply the variety. Instead of having to settle for one ube product, customers can choose between buns, drinks and desserts. That makes the promotion suitable for different preferences and gives returning customers something new to try each time.
The second reason is the opportunity to discover a different take on a familiar flavour. Ube has become increasingly popular in desserts and drinks, but the way it works with chocolate, milk, cheese and frozen desserts can create very different experiences. Trying more than one item could be a fun way to decide which combination works best.
The extra 50 myNEWS points are another practical reason to take part, particularly for existing app members. If a CU visit is already part of the regular snack or drink routine, picking an eligible ube item during October can make the purchase a little more rewarding.
It can also be a convenient option for a casual treat. There is no need to plan an elaborate meal around the promotion. A customer can simply stop by CU, pick up a bun, drink or dessert and continue with the rest of the day.
For groups of friends or family members, the variety could make the promotion more enjoyable too. Instead of everyone ordering exactly the same thing, different ube products can be tried and compared. One person might prefer the milkshake, another might go for the soft serve, while someone else may be more interested in the Ube Chocolate Kream Bun.
October is the time to try it
The promotion starts from 1 October 2026 onwards, with the additional 50 myNEWS points available throughout October 2026 on the new items for eligible app members.
Because the products are subject to availability and while stocks last, anyone particularly interested in trying them may want to visit sooner rather than leaving it until the very end of the month. Availability can vary from outlet to outlet, so it is also sensible to check with the CU store before making a special trip for a particular item.
Overall, CU Malaysia’s latest ube line-up is an interesting option for anyone who enjoys sweet treats and wants to try several variations of the same popular flavour. With seven new items covering bakery favourites, drinks and desserts, there is plenty of choice for both dedicated ube fans and curious first-timers.
And if a visit happens during October, myNEWS app members should remember to scan their member ID to take advantage of the extra 50 points on the eligible new items.
So, whether the first choice is an Ube Chocolate Kream Bun, Ube Milkshake, Ube Soft Serve or something else from the new collection, October could be a good time to head to CU and answer the important question: how much ube is too much ube?
Source: CU Malaysia Facebook
Promotional/Event Details:
Date: 1 October 2026 onwards
Time: Throughout October 2026 for the extra 50 myNEWS points promotion
Venue: CU Malaysia outlets, subject to availability
Promotion: New Ube Collection featuring Ube Chocolate Kream Bun, Ube Polo Bun, Ube Milk, Ube Milkshake, Ube Sundae, Ube Soft Serve and Ube Cheese Cup. myNEWS app members can enjoy an extra 50 points on the new items throughout October 2026 when they purchase an eligible item and scan their member ID.
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