Looking for a shopping promotion that gives you a good reason to refresh your wardrobe while also giving your old bras a new purpose? SOGO Malaysia is bringing together a special Pink Drive promotion with Neubodi this Pinktober, giving shoppers the chance to enjoy savings while taking part in a bra collection initiative.

From 24 September to 1 November 2026, shoppers can head to the 1st Floor, Women’s Department at SOGO JB to take part in The Pink Drive. The promotion gives customers 15% OFF selected Neubodi pieces, making this a useful opportunity for anyone who has been thinking about updating their lingerie collection.

There is also an additional shopping reward for those who spend a little more. Customers who make a minimum purchase of RM399 can receive a FREE Eco Love Bag, subject to availability and the applicable terms and conditions.

The interesting part of this promotion is that shoppers are encouraged to bring along their old bras. Instead of leaving unwanted pieces sitting unused in a drawer, The Pink Drive gives them a new purpose while shoppers enjoy a special offer on Neubodi products.

Give Your Old Bras a New Purpose

Most of us probably have a few bras tucked away in the wardrobe that are no longer being worn. Perhaps they no longer fit properly, have been replaced by newer pieces, or simply have not been used for a long time.

The Pink Drive provides a timely opportunity to clear out those old items while doing something useful at the same time.

Rather than treating the promotion as simply another shopping discount, visitors can make their trip to SOGO JB part of a small wardrobe refresh. Bring along an old bra, browse the Neubodi collection and see what new pieces might suit your needs.

It is also a good reminder that responsible shopping does not always have to mean buying less. Giving old items a new purpose and being more thoughtful about what you keep, replace and use can make a shopping trip more meaningful.

Enjoy 15% OFF Neubodi Pieces

For shoppers who already enjoy Neubodi products, the 15% discount is one of the main reasons to check out this promotion.

Lingerie is one of those wardrobe essentials that can easily be overlooked. People tend to replace everyday clothing more frequently, while bras and other intimate apparel can remain in the wardrobe for much longer than they should.

If your current collection is starting to look a little tired, this promotion could be a convenient opportunity to browse for replacements.

The discount also means shoppers can potentially make their budget stretch a little further when choosing their favourite Neubodi pieces. Instead of paying the usual price, customers can enjoy 15% OFF during the promotional period, making it worth checking whether the items they have been considering are included.

As with any promotional offer, it is advisable to check the applicable terms and conditions in-store before making a purchase.

Spend RM399 and Get a Free Eco Love Bag

There is another reason why shoppers may want to plan their purchase carefully.

Customers who spend at least RM399 on their Neubodi purchase can receive a FREE Eco Love Bag, subject to availability and the promotion’s terms and conditions.

If you were already planning to purchase several items, reaching the minimum spend could make the promotion more interesting. Rather than buying something simply to reach RM399, however, it makes more sense to consider what you genuinely need first.

For shoppers who have been waiting to replace several older pieces, the free bag can be an added bonus on top of the 15% savings.

Since the Eco Love Bag is available while stocks last, shoppers should not assume that it will remain available throughout the entire promotional period. Those particularly interested in receiving it may want to visit earlier rather than waiting until the final days of the campaign.

Why Visit SOGO JB for The Pink Drive?

One of the biggest advantages of this promotion is that it combines a practical shopping trip with a simple way to participate in The Pink Drive.

You can start by checking your wardrobe at home. Look through your drawers and identify old bras that you no longer need or use. Then, when visiting SOGO JB, bring the eligible old bra along and head to the 1st Floor, Women’s Department where the Neubodi promotion is taking place.

From there, you can browse the available pieces and decide whether there is anything suitable for your wardrobe.

The timing is also useful because the campaign runs for more than a month. You do not necessarily have to rush to SOGO JB on the first day. If you are already planning a shopping trip, you can arrange your visit between 24 September and 1 November 2026.

For regular SOGO shoppers, it can also be a convenient opportunity to combine this promotion with other errands or shopping plans.

A Chance to Refresh Your Essentials

When people think about shopping promotions, the focus is often on fashion, electronics, food or household products. However, everyday essentials deserve attention too.

A comfortable and well-fitting bra can make a noticeable difference to everyday wear, particularly for people who spend long hours at work, travelling or going about their daily routines.

If your existing pieces have become uncomfortable or worn out, this could be a good time to look at replacements. The 15% OFF offer gives you an opportunity to potentially save on your purchase, while the RM399 minimum spend reward provides another incentive for those making a larger purchase.

Of course, there is no need to buy simply because something is discounted. The best way to enjoy a promotion like this is to use it for things you were already considering buying.

Plan Your Visit Before Heading Out

Before making the trip, it is worth checking the promotion information and any current terms and conditions. The offer is available at the 1st Floor, Women’s Department at SOGO JB, so shoppers should head to the correct department when they arrive.

Remember to bring your old bra if you want to participate in The Pink Drive.

If you are aiming for the FREE Eco Love Bag, keep the RM399 minimum purchase in mind. The free gift is also subject to availability, so it is better to treat it as a promotional bonus rather than something guaranteed throughout the entire campaign.

Most importantly, take some time to browse rather than rushing your purchase. Check the available Neubodi pieces, consider what you actually need and make your shopping decision based on your own preferences and budget.

Why This Promotion Is Worth Checking Out

The Pink Drive is more than just a straightforward discount promotion. It gives shoppers several reasons to visit SOGO JB during the campaign period.

You can bring an old bra that is no longer being used, browse Neubodi’s collection and enjoy 15% OFF your favourite pieces. If your purchase reaches RM399, there is also a chance to receive a FREE Eco Love Bag, while stocks last.

For anyone who has been putting off replacing old lingerie, the promotion provides a convenient reason to finally take a look at their wardrobe and consider an update.

So, if you are in Johor Bahru or already planning a visit to SOGO JB, keep The Pink Drive in mind. The promotion runs from 24 September until 1 November 2026, giving shoppers plenty of time to plan their visit, bring along their old bra and take advantage of the Neubodi offer.

As always, remember that promotional availability can change, and terms and conditions apply. The free Eco Love Bag is also available only while stocks last, so checking the latest information before shopping is recommended.

Promotional/Event Details:

Date: 24 September-1 November 2026
Time: During SOGO JB’s operating hours
Venue: 1st Floor, Women’s Department, SOGO JB
Promotion: Neubodi Pink Drive Promotion
Offer: 15% OFF Neubodi pieces
Additional Offer: FREE Eco Love Bag with a minimum purchase of RM399
Requirement: Bring an old bra to participate in The Pink Drive
Availability: While stocks last
Terms: Terms and conditions apply
Source: SOGO Malaysia Facebook post