For chocolate lovers in Malaysia, there is now another reason to make a quick stop at CU. The convenience store chain has introduced a new range of chocolate-focused desserts under its Chocolate Cravings lineup, bringing together warm baked treats, gooey chocolate centres, caramel flavours and creamy soft serve at prices that are fairly easy on the wallet.
Starting from 7 September 2026 onwards, dessert hunters can look out for the new Choco Lava Cake priced at RM5.99 and the Choco Caramel Chip Cookie at RM6.99 at participating CU outlets across Malaysia. There is also an option to add a serving of soft serve for only RM2, making it possible to turn a simple baked dessert into a more indulgent combination.
There is something particularly appealing about having a warm chocolate dessert with cold, creamy soft serve on the side. The contrast between the temperatures and textures makes the experience feel a little more special, without requiring a restaurant visit or a large dessert budget.
For anyone who regularly drops by CU for snacks, drinks or a quick bite, this latest dessert promotion could be worth checking out.
A New Treat for Chocolate Fans
The new CU Chocolate Cravings selection is clearly aimed at those who enjoy rich and comforting chocolate desserts. Instead of offering just one type of sweet treat, CU has brought in two different baked options, giving customers a choice depending on what sort of chocolate fix they are after.
The first is the Choco Lava Cake, which costs RM5.99. As the name suggests, this dessert is centred around a molten chocolate filling. The cake is designed to be warm and moist, with a rich chocolate centre that makes it particularly tempting when served fresh.
At RM5.99, it is also positioned as an affordable little treat. It can work nicely as an after-meal dessert, an afternoon pick-me-up or simply something to enjoy when a chocolate craving suddenly appears.
Then there is the Choco Caramel Chip Cookie at RM6.99. This option takes a slightly different approach by combining chocolate and caramel flavours. The cookie comes with chocolate and caramel chips, together with a smooth salted caramel filling.
The salted caramel element should appeal to those who prefer a dessert with a mixture of sweet and slightly savoury flavours rather than chocolate alone. At RM6.99, it is still reasonably priced for a dessert that can be enjoyed on its own or paired with a cold drink.
Make It Better With RM2 Soft Serve
Perhaps the most interesting part of the new CU Chocolate Cravings lineup is the optional soft serve add-on.
For an additional RM2, customers can pair their selected warm baked dessert with their choice of soft serve. The available flavours include Moola Kaw Choco Malt Soft Serve and Hokkaido Milk Soft Serve.
This is where the dessert becomes a little more exciting.
Imagine breaking into a warm chocolate dessert and enjoying it alongside a cold, creamy scoop of soft serve. The warm-and-cold combination creates a different eating experience compared with having the baked item by itself.
Chocolate fans may naturally gravitate towards the Moola Kaw Choco Malt Soft Serve for an extra chocolate hit, while those who prefer a milder and creamier flavour may want to consider the Hokkaido Milk Soft Serve.
Since the add-on costs just RM2, it is an easy upgrade for anyone who wants something more substantial. A dessert priced from RM5.99 can therefore become a more indulgent treat without pushing the overall spending too high.
How to Enjoy the Promotion
Getting the new desserts should be straightforward. Customers can visit a participating CU outlet, browse the available Chocolate Cravings items and place an order directly at the counter.
Simply choose between the Choco Lava Cake or Choco Caramel Chip Cookie. Those who want the soft serve pairing can then add it for RM2 and select their preferred flavour, subject to availability at the outlet.
It is worth remembering that these desserts are subject to daily stock availability. As with many limited or promotional food items, popular flavours and products may sell out earlier, particularly at busy outlets.
For that reason, anyone who has a particular dessert in mind may want to visit earlier rather than leaving it until late in the day.
myNEWS App Members Can Collect Extra Points
There is also a small bonus for members who use the myNEWS app.
Customers who purchase the new Chocolate Cravings items can collect 50 points, adding a little more value to the purchase for existing loyalty members.
While 50 points may not sound like a huge reward on its own, loyalty points can become more useful when accumulated through regular purchases. For people who already use the myNEWS app during their CU visits, collecting the additional points is a nice extra on top of getting a new dessert.
It also gives regular customers another reason to keep an eye on new CU food launches and promotions.
Why Should You Go and Enjoy This Deal?
The biggest reason to give this promotion a try is the price.
Desserts can sometimes become surprisingly expensive, particularly when customers start adding toppings or extras. Here, the entry price starts at just RM5.99 for the Choco Lava Cake, while the Choco Caramel Chip Cookie is RM6.99. Adding soft serve costs another RM2.
That makes the promotion suitable for a quick personal treat without having to spend a significant amount of money.
The variety is another advantage. Customers who enjoy gooey chocolate can choose the Choco Lava Cake, while those who prefer cookies and caramel have the Choco Caramel Chip Cookie. The soft serve add-on also allows the desserts to be customised according to individual preferences.
It is also convenient. CU outlets are designed for quick stops, so there is no need to plan an entire outing around getting dessert. A visit to pick up groceries, drinks or snacks can easily become an opportunity to try one of the new Chocolate Cravings items.
For those who enjoy trying new convenience-store food launches, this is also a good opportunity to see what CU has added to its dessert selection.
A Good Treat for an Afternoon Break
These desserts could work particularly well as an afternoon snack.
Instead of reaching for the same packaged snack every time, a warm Choco Lava Cake or Choco Caramel Chip Cookie gives customers something that feels more like a proper dessert. Pairing it with soft serve makes it even more enjoyable.
It could also be a convenient option for sharing with a friend or family member. A couple of different desserts can be picked up and compared, especially for those who cannot decide between chocolate lava cake and caramel cookie.
Of course, availability can vary from outlet to outlet, so customers should check with their nearest participating CU store before making a special trip.
Check CU Before Heading Out
One important point to note is that the brand has not specified a fixed end date for this promotion at the time of publishing. The Chocolate Cravings desserts are available from 7 September 2026 onwards at participating CU outlets across Malaysia, while stocks last.
This means customers should not assume that the items will remain available indefinitely. Promotional food products can change, and daily inventory may differ between stores.
The promotional images should also be treated as illustrations, while the actual products may vary slightly in appearance.
For chocolate lovers who have been looking for an affordable dessert, however, there is little reason not to give these new CU treats a try. At RM5.99, the Choco Lava Cake is an easy starting point, while the RM2 soft serve add-on offers an inexpensive way to make the dessert more indulgent.
The Choco Caramel Chip Cookie at RM6.99 is another tempting option, especially for anyone who enjoys the combination of chocolate, caramel and salted caramel.
With convenient CU locations, accessible pricing and an optional soft serve upgrade, the Chocolate Cravings promotion is the sort of deal that can turn an ordinary convenience-store stop into a satisfying dessert break.
So, the next time a chocolate craving hits, check the nearest participating CU outlet and see whether the new Chocolate Cravings treats are available. A warm chocolate dessert, creamy soft serve and a total spend that can still stay comfortably below RM10 before the add-on makes this a fairly easy bargain to enjoy.
Promotional/Event Details:
Date: From 7 September 2026 onwards
Time: During participating CU Malaysia outlet operating hours
Venue: Participating CU outlets across Malaysia
Choco Lava Cake: RM5.99
Choco Caramel Chip Cookie: RM6.99
Soft Serve Add-On: RM2
Soft Serve Choices: Moola Kaw Choco Malt Soft Serve or Hokkaido Milk Soft Serve
myNEWS App Reward: Collect 50 points when purchasing the new items
Availability: While stocks last
Terms & Conditions: Images are for illustration purposes. Promotion and item availability are subject to stocks and participating outlets. Terms and conditions apply.
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