Finding a convenient snack that is tasty, filling and easy to enjoy while on the go is not always as simple as it sounds. Sometimes, a quick snack is all that is needed between meals, during a busy workday or when hunger suddenly strikes while shopping. If seafood is one of those flavours that is hard to resist, there is a new option worth checking out at FamilyMart Malaysia.

FamilyMart Malaysia has introduced the new Super Q Roasted Seafood Bar, also known as Bar Ikan Panggang, giving seafood lovers another ready-to-eat snack to look out for during their next FamilyMart visit. Rather than being the usual sweet treat or fried snack, this one takes a different approach with a savoury seafood flavour and a pleasantly springy texture.

The Super Q Roasted Seafood Bar is available in two flavours, so shoppers can choose between the classic Squid or the more indulgent Squid & Cheese version. Both options are designed as convenient grab-and-go snacks and are available exclusively at selected FamilyMart stores across Malaysia.

For those who are trying to include more protein in their everyday meals and snacks, this new product could also be worth a closer look.

A Seafood Snack Made For Convenience

The first thing that makes the Super Q Roasted Seafood Bar interesting is its convenient format. It comes ready-packed, chilled and easy to take along, making it suitable for situations when there is little time to prepare something to eat.

The Squid (Sotong) flavour delivers a savoury seafood taste and contains 6.5g of protein per bar. It is a straightforward choice for anyone who enjoys the natural taste of squid and prefers a seafood snack without an additional cheesy flavour.

For shoppers who like something a little richer, there is also the Squid & Cheese (Sotong Dan Keju) option. This version combines the seafood taste with creamy cheese and provides 6.7g of protein per bar.

The small difference in protein content may not sound huge, but both options provide more than 6g of protein in a single bar, making them an interesting alternative to some of the usual quick snacks found at convenience stores.

Which Flavour Should You Pick?

Choosing between the two will probably come down to personal taste.

If seafood flavour is the main attraction, the Squid version may be the better place to start. It keeps things simple with a savoury squid taste and the springy texture that makes this type of roasted seafood snack enjoyable to eat.

On the other hand, the Squid & Cheese version could appeal to those who enjoy the combination of seafood and cheese. The creamy cheese element gives the snack a slightly different character and may make it more appealing to shoppers who want something richer.

If both are available at the participating FamilyMart outlet, trying each flavour on different visits could be an easy way to decide which one deserves a regular place in the snack rotation.

Ready To Eat Or Warm It Up

Another useful feature is that the Super Q Roasted Seafood Bar can be enjoyed straight from the pack. There is no need for cooking or complicated preparation, which makes it particularly convenient for busy shoppers.

Simply pick up the preferred flavour from the chilled section, bring it to the cashier, complete the purchase and it is ready to enjoy.

For those who prefer a warm snack, the product is also microwaveable. Heating it can provide a warmer and potentially more satisfying experience, especially when enjoying it during a break or when a chilled snack is not quite what is wanted.

This flexibility makes it suitable for different situations. It can be eaten straight away while out and about, or warmed up when there is access to a microwave.

Made In Malaysia And Halal Certified

For Malaysian shoppers, another point worth knowing is that the Super Q Roasted Seafood Bar is Made in Malaysia and carries Halal certification according to the information provided for the product.

The bars are also vacuum-packed to help maintain freshness and are kept chilled below 5°C. As this is a chilled product, shoppers should remember to store it appropriately after purchase if it is not going to be consumed immediately.

The combination of individual packaging, chilled storage and ready-to-eat convenience makes it a practical option for people who want something they can easily pick up without having to prepare a full meal.

A Handy Snack For Busy Days

There are plenty of occasions when a snack like this can come in handy.

Someone rushing between appointments could grab one for a quick bite. Office workers could keep an eye out for it during a lunch break. Students looking for something convenient between classes may also find the ready-to-eat format useful.

It can also be a simple option when doing grocery shopping or running errands and hunger suddenly appears halfway through the day.

Of course, a snack is still a snack, but having more choices beyond the usual biscuits, sweets and fried foods can make convenience-store visits a little more interesting.

The protein content is another reason why shoppers who pay attention to what they eat may want to give it a try. With 6.5g of protein in the Squid flavour and 6.7g in Squid & Cheese, the product offers a convenient way to add some protein to a quick snack.

Where Can Malaysians Find It?

The Super Q Roasted Seafood Bar is being offered exclusively at selected FamilyMart outlets across Malaysia. This means it is important to note that not every FamilyMart branch will necessarily carry the product.

Availability is also on a while-stocks-last basis, so shoppers who are keen to try it should not wait too long if a participating outlet is nearby.

Rather than visiting a branch only to discover that the product is unavailable, shoppers can check the participating store information through the official FamilyMart store list before making the trip.

FamilyMart Super Q participating store list

Checking the list first can save time and make it easier to find a nearby participating outlet.

Why Should You Go And Try This Deal?

Although this is not a traditional discount promotion with a special RM price or percentage-off deal, the new Super Q Roasted Seafood Bar is still something worth checking out if convenient, protein-containing snacks are of interest.

The biggest attraction is the combination of seafood flavour, convenient packaging and more than 6g of protein per bar. It is also easy to eat, with no preparation required, while those who prefer something warm can microwave it before enjoying it.

The two flavours give shoppers some choice as well. Seafood fans can stick with Squid, while those who like the combination of savoury seafood and creamy cheese can go for Squid & Cheese.

The fact that the product is made in Malaysia and Halal certified may also make it a convenient option for many local shoppers.

For regular FamilyMart customers, this is the kind of new product that is easy to add to the next store visit. There is no need to make a special complicated plan around it. Just check the participating outlet list, drop by a selected FamilyMart branch and look in the chilled section.

The only thing to keep in mind is availability. Since the product is sold at selected outlets and is available while stocks last, interested shoppers may want to check it out sooner rather than later.

So, the next time a FamilyMart visit is on the agenda and a savoury snack is needed, keep an eye out for the new Super Q Roasted Seafood Bar. With two flavours to choose from and a convenient ready-to-eat format, it could become an interesting alternative to the usual quick snacks.

Promotional/Event Details

Date: 5 September 2026 onwards
Time: During participating FamilyMart outlet operating hours
Venue: Selected FamilyMart outlets across Malaysia; check the official participating store list before visiting

Product: Super Q Roasted Seafood Bar (Bar Ikan Panggang)
Flavours: Squid (Sotong) and Squid & Cheese (Sotong Dan Keju)
Protein: 6.5g per Squid bar; 6.7g per Squid & Cheese bar
Availability: Selected FamilyMart stores only, while stocks last
Certification: Halal certified
Origin: Made in Malaysia
Preparation: Ready to eat or microwaveable
Store List: Check participating FamilyMart stores
Terms & Conditions: Available only at selected FamilyMart outlets and while stocks last. Product visuals are for illustration purposes only. Promotion or product availability is subject to the terms provided by FamilyMart Malaysia.