Malaysia’s 69th Hari Kebangsaan is coming up, and if a good film, a comfortable cinema seat and some snacks sound like a better way to celebrate than squeezing into a crowded event, GSC has a special cinema deal worth checking out.

Starting from 27 August 2026, movie-goers can enjoy selected Escape Studio and IMAX experiences for just RM69 at Aurum Theatre, The Exchange TRX in Kuala Lumpur. The offer is available on Mondays to Fridays for a limited time, making it an interesting option for anyone planning a midweek movie outing around the National Day celebrations.

What makes this deal particularly appealing is that RM69 is not simply a regular cinema ticket. The promotional package includes the cinema experience together with a snack and a drink, giving movie-goers a little more value for their money. The Escape Studio option also comes with plush reclining seats, so the experience is designed to be considerably more comfortable than an ordinary cinema visit.

For anyone who has been waiting for an excuse to watch a movie in a premium setting, this could be a good opportunity to do it without paying the usual premium price.

A RM69 cinema treat for Hari Kebangsaan

There is something quite fitting about celebrating Malaysia’s National Day with a Malaysian cinema brand and a special price based around the number 69.

Instead of simply offering a discount on a standard movie ticket, GSC is turning the promotion into a more complete cinema outing. For RM69, eligible movie-goers can enjoy an Escape Studio or IMAX screening together with a snack and a drink.

That makes the deal worth considering for couples, friends, families or even solo movie-goers who simply want to enjoy a film after work.

The promotion is available from 27 August 2026 onwards, but it is only available for a limited period. It is also restricted to Monday-to-Friday showtimes, so anyone hoping to use the deal should check the available sessions before making plans.

Do take note that the offer excludes public holidays and pre-public-holiday shows after 6pm. This is particularly important around Hari Kebangsaan, as some dates and evening screenings may not qualify.

What can movie-goers expect at Escape Studio?

Escape Studio is one of GSC’s more premium cinema concepts, and it is designed to make the cinema visit feel more like an experience rather than simply sitting down to watch a film.

At Aurum Theatre, The Exchange TRX, Escape Studio features several individually themed halls. GSC describes the available spaces as including La Romance, Neon Nippon, Couture and Rhapsody, each with its own distinctive design and atmosphere.

The seating is another reason this promotion deserves attention. Instead of the usual cinema seats, Escape Studio offers comfortable seating options including reclining chairs, allowing movie-goers to settle in for the duration of the film.

That can make a big difference when watching a longer blockbuster. Rather than constantly shifting around in a standard seat, viewers can sit back and enjoy the movie in a more relaxed environment.

At RM69, getting this type of premium cinema experience together with refreshments makes the promotion more tempting, particularly for people who normally only visit premium cinemas for special occasions.

And then there is IMAX

For those who prefer a bigger and more immersive movie experience, the RM69 promotion also covers applicable IMAX showtimes.

IMAX is aimed at making films feel bigger, louder and more immersive. GSC highlights its large screens, high-quality projection and specially tuned sound system as part of the IMAX experience.

That means this promotion could be especially worthwhile when there is a visually spectacular blockbuster showing.

There is a noticeable difference between watching an action-heavy film on a standard screen and seeing it in a large-format cinema. Explosions, landscapes, special effects and large-scale action sequences can have a much greater impact when the screen fills more of the viewer’s field of vision.

So if there is a major release playing during the promotional period, RM69 could be a good opportunity to upgrade the usual movie night.

Why this deal is worth considering

The biggest attraction is straightforward: RM69 brings together a premium cinema format, a snack and a drink.

A premium movie experience can normally cost considerably more than a standard cinema ticket, particularly when food and drinks are added separately. This promotion gives movie-goers the chance to keep the overall cost more predictable.

It is also a useful option for people who enjoy weekday activities. Since the offer is available from Monday to Friday, movie-goers who have flexible schedules can look at daytime or earlier evening sessions and plan a more relaxed outing.

For couples, it could turn into a simple midweek date without having to spend heavily on dinner and entertainment. Friends can also use it as an excuse to meet up after work, while film fans may simply want to take advantage of the lower price to experience IMAX or Escape Studio.

The location is another advantage. Aurum Theatre is situated at The Exchange TRX, making it easy to combine the movie with shopping, dining or a casual walk around the mall. GSC lists the cinema at Level 3 of The Exchange TRX, Persiaran TRX, Kuala Lumpur.

In other words, the cinema does not have to be the only part of the outing. Movie-goers can arrive early for a meal, explore the shopping centre and then settle down for a film.

How to get the RM69 deal

There is no complicated redemption process mentioned for this promotion.

The special rate is automatically applied to applicable showtimes, so movie-goers simply need to check the available sessions through the GSC website or mobile app and select an eligible screening.

It is still worth checking the final price before completing the booking, especially because not every showtime will qualify. The public-holiday and pre-public-holiday restrictions also mean that the promotional rate should not be assumed to apply to every date or evening session.

GSC’s website also provides information about Aurum Theatre and its available cinema experiences, including IMAX and Escape Studio.

As with most limited-time promotions, it is better to check the booking page before travelling. Popular films and desirable seats can fill up quickly, particularly when a premium experience is being offered at a special price.

A different way to celebrate Malaysia’s National Day

Hari Kebangsaan does not necessarily have to mean attending a large outdoor celebration.

For movie lovers, a comfortable cinema seat, a good film, a snack and a cold drink can be a perfectly enjoyable way to mark the occasion. The RM69 promotion gives Malaysians another option, particularly for those who prefer a quieter celebration or simply want to enjoy a premium movie experience at a more attractive price.

The combination of Escape Studio, IMAX, refreshments and a RM69 price makes this more than just another cinema discount. It is an opportunity to experience one of GSC’s premium cinema offerings while joining in the 69th National Day celebrations.

Anyone interested should keep the 27 August 2026 start date in mind and check the GSC app or website for eligible showtimes before booking. Since the offer is for a limited time and selected weekday sessions, it is worth planning ahead rather than waiting until the last minute.

For more information about Escape Studio and the cinema experience, visit GSC Escape Studios. For IMAX information, see GSC IMAX. The original promotional announcement can also be found on GSC’s Facebook post.

If a premium movie outing has been on the list for a while, this RM69 offer could be a good reason to finally make it happen.

Promotional/Event Details

Date: 27 August 2026 onwards, for a limited time
Time: Monday to Friday, applicable showtimes only; excludes public holidays and pre-public-holiday shows after 6pm
Venue: Aurum Theatre, The Exchange TRX, Level 3, The Exchange TRX, Persiaran TRX, 55188 Kuala Lumpur

Promotion: RM69 for selected Escape Studio and IMAX showtimes, inclusive of a snack and a drink
How to Enjoy: Check the GSC website or mobile app and book an eligible showtime; the RM69 promotional rate is automatically applied