Merdeka celebrations in Malaysia are often a good excuse to enjoy familiar local favourites in a slightly different way, and this time FamilyMart Malaysia is putting a creamy twist on one of the country’s most recognisable drinks. Starting from 19 August 2026, Malaysians can enjoy the new White Coffee Sofuto, bringing together the familiar taste of white coffee with FamilyMart’s soft and creamy Sofuto.
For anyone who enjoys white coffee, this is one of those little food promotions that is easy to appreciate. Instead of having the usual cup of coffee, FamilyMart is turning the familiar flavour into a cold dessert that can be enjoyed in several different forms. Better still, prices start from just RM2.90, making it an affordable treat for a quick break, an after-meal dessert or simply something to enjoy while shopping.
The new White Coffee Sofuto is designed around a flavour that many Malaysians already know well. White coffee has long been part of the local food and drink scene, particularly for those who enjoy its rich coffee aroma and smoother, creamier character. FamilyMart’s idea is to take that familiar taste and give it a more refreshing dessert-style experience.
The result is a Sofuto that combines the kaw-kaw character of coffee with a creamy texture. It is an interesting choice for coffee lovers who want something different from their regular hot or iced drink. At the same time, the dessert format makes it approachable for people who simply enjoy creamy treats.
Four Ways to Enjoy the White Coffee Sofuto
One of the more appealing parts of this promotion is that shoppers are not limited to just one serving option. The White Coffee Sofuto comes in four different formats, so customers can pick one according to their appetite and budget.
The Cone is priced at RM2.90, making it the most affordable way to try the new flavour. If the intention is simply to have a quick dessert while running errands, the cone is probably the easiest option. It is also a sensible choice for anyone who wants to try the new Sofuto without spending too much.
For those who prefer a little more dessert, the Cup costs RM3.90. The cup offers a convenient way to enjoy the creamy Sofuto, particularly if customers would rather sit down and take their time with it instead of eating it directly from a cone.
There is also a Milkshake priced at RM6.90. This gives the White Coffee Sofuto a more substantial and drinkable format, which could be particularly tempting for those who like coffee-based milkshakes and creamy beverages. It is a more indulgent choice compared with the cone or cup.
For sharing, saving for later, or simply enjoying a bigger serving, the Pint is available at RM7.90. Among the four options, this could be an attractive choice for households or groups who want more of the white coffee flavour to enjoy.
With prices ranging from RM2.90 to RM7.90, there is a fairly wide choice depending on how much customers want to spend. Someone looking for a small treat can go for the cone, while those wanting something more filling can consider the milkshake or pint.
There Is Something Extra for FamilyMart Members
The promotion becomes even more interesting for members of FamilyMart’s loyalty programme. Customers who purchase the White Coffee Sofuto can receive 2X FamiPoints, giving members an additional reason to include the new dessert in their next FamilyMart visit.
For regular FamilyMart shoppers, loyalty points can make everyday purchases a little more worthwhile over time. Therefore, this promotion is not only about trying a new seasonal flavour but also about getting extra rewards from a purchase that customers may already be considering.
Anyone who has not joined the membership programme yet can download the MY FamilyMart App and take part in the membership benefits. It may be worth setting up an account before making a purchase, especially for customers who expect to visit FamilyMart regularly.
Why Should Malaysians Try This Merdeka Treat?
There are plenty of food promotions happening around Merdeka, so what makes this one worth considering?
For starters, the White Coffee Sofuto has a distinctly Malaysian-inspired appeal. White coffee is already a familiar flavour to many people, and turning it into Sofuto gives it a different personality. Rather than simply introducing another generic dessert flavour, FamilyMart is taking something recognisably local and presenting it in a modern convenience-store format.
The pricing is another reason to give it a try. At RM2.90 for a cone, it does not require a large commitment from the wallet. Customers who are curious can start with the smallest option and decide whether they would like to return for the cup, milkshake or pint.
It can also make a convenient stop during a busy day. FamilyMart outlets are often visited for quick meals, snacks and drinks, so adding a dessert to the trip does not require a separate journey to a specialist dessert shop. Someone picking up groceries, a quick meal or a drink can simply add the White Coffee Sofuto to the order.
There is also something enjoyable about trying a familiar Malaysian flavour in a completely different form. For white coffee fans, it could be an interesting way to experience the taste they already love. For people who are more interested in desserts, it offers an opportunity to discover whether coffee and Sofuto make a good combination.
The 2X FamiPoints benefit is another small advantage for members. If a customer is already planning to purchase the Sofuto, earning additional points makes the promotion feel a little more rewarding.
A Good Merdeka Treat for Coffee and Dessert Lovers
Merdeka-themed promotions do not always have to involve a major shopping spree. Sometimes, a small food treat is enough to add something enjoyable to the celebration. FamilyMart’s White Coffee Sofuto fits that idea quite nicely.
Whether customers choose the RM2.90 cone, RM3.90 cup, RM6.90 milkshake or RM7.90 pint, there is an option for different appetites and budgets. The local white coffee flavour also gives the dessert a familiar Malaysian touch, making it especially relevant during the Merdeka period.
For those interested in trying the new product, it is best not to wait until the last minute. FamilyMart states that availability is subject to in-store stock and the promotion is available while stocks last. That means customers may want to check their nearest participating outlet early, particularly if the White Coffee Sofuto becomes popular.
Do note that the stated pricing and member rewards apply to in-store purchases, with KLIA2, Genting and online orders excluded according to the promotion terms. Customers should also remember that product availability can vary from one outlet to another.
Overall, the White Coffee Sofuto is a simple but interesting way to enjoy a familiar local flavour with a modern twist. At an entry price of just RM2.90, it is relatively easy to give it a try, while the range of serving options means customers can choose something small or go for a more indulgent treat.
For Malaysians looking for a reasonably priced dessert during the Merdeka season, this FamilyMart promotion is certainly one to keep in mind. Grab a cone for a quick taste, choose a cup for a more relaxed dessert, or go bigger with the milkshake or pint. And if the purchase is made as a FamilyMart member, the added 2X FamiPoints make the deal a little sweeter.
Promotion source: FamilyMart Malaysia Facebook promotion post
Promotional/Event Details
Date: 19 August 2026 onwards
Time: During participating FamilyMart Malaysia outlet operating hours
Venue: Participating FamilyMart Malaysia stores nationwide, excluding KLIA2 and Genting for the stated pricing and member rewards; online orders are also excluded
Promotion: New White Coffee Sofuto
Cone: RM2.90
Cup: RM3.90
Milkshake: RM6.90
Pint: RM7.90
Member Benefit: Get 2X FamiPoints when purchasing the White Coffee Sofuto
Availability: Subject to in-store stock and while stocks last
Important Note: Pricing and member rewards apply to in-store purchases except KLIA2, Genting and online orders.
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