If coffee is already part of the daily routine, Luckin Coffee Malaysia has another reason for fans to make a visit to their nearest store. The brand is bringing in a fun and highly collectible merchandise collaboration featuring Kisah Bawah Tanah, with the Rasa Kita Exclusive Collection being released in several stages.
This is not simply another coffee promotion where the main attraction is a discounted drink. This time, the spotlight is on limited-edition merchandise inspired by the much-loved Kisah Bawah Tanah characters, giving collectors and regular Luckin Coffee customers something extra to look forward to.
The collection will be released gradually, so fans will need to keep an eye on the dates rather than expecting everything to arrive at once. The first item, the Puffy Sticker, becomes available from 14 August 2026, followed by the Kisah Bawah Tanah Umbrella on 28 August 2026 and the Pocing Tote Bag on 11 September 2026.
For anyone who enjoys collecting cute and unusual merchandise, this could be a good opportunity to add something different to their collection while enjoying their favourite Luckin Coffee drinks.
A Rasa Kita Collection Worth Watching
The Rasa Kita Exclusive Collection comes from a collaboration between Luckin Coffee and Kisah Bawah Tanah. It brings together the coffee brand’s familiar presence with characters that give the merchandise a more local and playful personality.
The idea of having merchandise released in phases also makes the campaign more interesting. Instead of one single launch day, collectors have several dates to remember, with a different item arriving at each stage.
The first release is the Puffy Sticker, available from 14 August 2026. Stickers may be a small item compared with the other merchandise, but they can be surprisingly useful for personalising notebooks, laptops, phone cases, folders or other everyday belongings. For collectors, it also provides a relatively easy way to start the Rasa Kita collection.
The second release is likely to attract plenty of attention. The Kisah Bawah Tanah Umbrella will be available from 28 August 2026. Unlike a purely decorative collectible, an umbrella can actually be useful in Malaysia, where sudden rain can easily interrupt plans. Having a limited-edition design makes an everyday item feel a little more special.
Then comes the Pocing Tote Bag, scheduled for release from 11 September 2026. Tote bags remain useful for shopping, carrying personal belongings or simply bringing along for a casual day out. For fans of Pocing and the Kisah Bawah Tanah collaboration, this could become one of the more desirable pieces in the collection.
The Merchandise Is Released In Phases
One of the most important things to remember about this campaign is that the merchandise does not become available all at once.
The release schedule is:
Puffy Sticker – 14 August 2026 onwards
The collection begins with the Puffy Sticker. Fans who want to start collecting early should pay attention to the first release date and check the availability at their preferred Luckin Coffee outlet.
Kisah Bawah Tanah Umbrella – 28 August 2026 onwards
Two weeks later, the Kisah Bawah Tanah Umbrella joins the collection. This is a practical piece that can be used regularly, making it appealing to both collectors and customers who prefer merchandise with an everyday purpose.
Pocing Tote Bag – 11 September 2026 onwards
The final announced item is the Pocing Tote Bag, arriving from 11 September 2026. Fans who are particularly interested in Pocing may want to keep this date in their calendar.
Because the items are being introduced separately, customers should not assume that every outlet will have every piece available at all times.
How Can Customers Get The Merchandise?
The collection is designed to be accessed through Luckin Coffee’s promotional mechanics, with more information available through the Luckin Coffee App.
For customers planning to participate, checking the app before heading out is a sensible step. The app should be the first place to look for the latest information about the collection, purchase mechanics and participating store availability.
This can save a wasted journey, particularly for anyone travelling specifically to find a particular piece. Limited-edition merchandise can naturally attract interest, and availability may differ from one outlet to another.
Customers should also check the applicable terms and conditions before making a purchase. The promotional information states that merchandise availability may vary by store, while the promotional visuals are for illustration purposes.
Why Should They Go For This Deal?
There are several reasons why this campaign deserves attention, particularly for regular Luckin Coffee customers.
First, the collection offers something beyond the usual coffee purchase. Someone who is already planning to grab a drink from Luckin Coffee may find the opportunity to pick up exclusive merchandise an added attraction.
Second, the items are practical as well as collectible. The umbrella and tote bag, in particular, can become useful everyday accessories rather than simply being displayed at home. That gives the promotion a little more value for people who prefer merchandise that they can actually use.
Third, the phased launch gives collectors a reason to return. Rather than having one opportunity to participate, there are three announced release dates. Customers can keep track of each stage and decide which items are most appealing to them.
The collection could also make an interesting gift idea. Someone who knows a Luckin Coffee fan, Kisah Bawah Tanah follower or Pocing enthusiast may find one of these limited-edition pieces more personal than an ordinary gift.
Most importantly, customers should not leave their plans until the last minute if they have their eyes on a particular item. The terms clearly state that availability can vary by store, so checking the Luckin Coffee App and the nearest participating outlet is important before making a trip.
A Good Excuse To Drop By Luckin Coffee
Promotions like this can turn an ordinary coffee run into something more enjoyable. Instead of simply picking up a drink and leaving, customers can take a look at the latest Rasa Kita merchandise and see whether there is something worth adding to their collection.
The collection also has a nice variety. The Puffy Sticker is small and easy to collect, the umbrella offers practical everyday use, while the Pocing Tote Bag can be carried around for shopping or casual outings.
That variety means customers do not necessarily have to collect everything. They can choose the item that suits them best. Those who enjoy collecting can mark all three release dates, while casual fans can simply wait for their favourite piece.
Remember The Three Important Dates
The biggest tip for anyone interested in this campaign is simple: keep the release dates handy.
The Rasa Kita Exclusive Collection starts with the Puffy Sticker on 14 August 2026. The Kisah Bawah Tanah Umbrella follows on 28 August 2026, and the Pocing Tote Bag arrives from 11 September 2026.
Before visiting a store, customers should check the Luckin Coffee App for the latest availability and purchase information. Store-level availability may differ, so this quick check can help them plan their visit more effectively.
For Luckin Coffee regulars, Kisah Bawah Tanah fans and collectors looking for something different, this collaboration is certainly worth watching. It combines a familiar coffee stop with limited-edition merchandise, giving customers another reason to visit during the campaign period.
The best part is that the collection does not require customers to wait for one big launch. There are several opportunities to take part, and each release brings a different item to look forward to.
So, if the Rasa Kita collection has caught their attention, they should mark the dates, check the Luckin Coffee App and visit their nearest store when the preferred item becomes available. As stock can vary by location, being early and checking the latest information could make all the difference for anyone hoping to bring home their favourite Kisah Bawah Tanah merchandise.
Promotional/Event Details
Date: 14 August 2026 onwards, with merchandise released in phases on 14 August, 28 August and 11 September 2026
Time: During participating Luckin Coffee Malaysia store operating hours; customers should check the Luckin Coffee App for the latest purchase and availability information
Venue: Participating Luckin Coffee Malaysia outlets, subject to store availability
Promotion: Rasa Kita Exclusive Collection collaboration between Luckin Coffee and Kisah Bawah Tanah
Merchandise Release Schedule:
- Puffy Sticker – 14 August 2026 onwards
- Kisah Bawah Tanah Umbrella – 28 August 2026 onwards
- Pocing Tote Bag – 11 September 2026 onwards
Important Note: Merchandise availability may vary by store. Promotional visuals are for illustration purposes. Customers should check the Luckin Coffee App for the complete promotion mechanics and latest terms and conditions.
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