Getting a free ice cream is always a good excuse to take a short break, but getting one simply by showing off a little personality on social media makes the deal even more interesting. For three days only, MIXUE Malaysia is inviting ice cream fans to take part in its “Shout Out Your Flavour” campaign, where participants can enjoy a free MIXUE ice cream after completing a few simple steps.
Running from 19 to 21 August 2026, this limited-time promotion turns two popular flavours into a fun little flavour battle. The choice is between Team Matcha and Team Watermelon, so fans can pick the side that best matches their taste and then make their choice known online.
The best part is that there is no complicated purchase requirement mentioned for the free ice cream redemption. Instead, participants need to record themselves shouting out the official phrase for their chosen flavour, post the video publicly on TikTok or Xiaohongshu, and then show the post at a participating MIXUE outlet.
For anyone who already enjoys making short videos or sharing their favourite food and drinks online, this could be a particularly easy promotion to join. It also gives them a chance to turn a simple ice cream stop into a fun social media challenge.
Which flavour team will win?
The campaign puts two flavours head-to-head: matcha and watermelon.
Those who cannot resist the earthy, slightly bitter and creamy taste of matcha can join Team Matcha and say:
“Miss U So Matcha!”
On the other side, watermelon fans can represent Team Watermelon with:
“I Love Mixue Watermelon!”
There is no need to overthink the choice. The idea is simply to pick the flavour they genuinely like, record the shout-out and share it with their followers.
It is also a nice opportunity for friends or family members to join together. One person might be firmly on Team Matcha while another is loyal to Team Watermelon, making the campaign more entertaining when everyone gets involved.
How to get the free MIXUE ice cream
The redemption process is relatively straightforward, although participants should make sure every requirement is completed before heading to an outlet.
First, choose a team and record the shout-out.
Participants need to decide whether they are Team Matcha or Team Watermelon. They then need to record a video saying the official phrase associated with their selected flavour.
This is where participants can have a little fun with their content. Rather than simply recording a plain video, they can make the shout-out more entertaining or creative, especially if they are hoping to compete for the bonus prize later.
Next, upload the video publicly.
The recorded video must be posted publicly on either TikTok or Xiaohongshu (XHS/RedNote).
Participants also need to include the campaign hashtag #mixuepick and tag @mixuemalaysia in their post.
This part is important because a private account or private post will not meet the stated requirement. Participants should also remember that Story posts are not accepted, so the video needs to be published as a proper public post.
Before visiting the outlet, it is worth checking that the video is visible publicly and that the hashtag and account tag have been included correctly. That can save them from discovering a problem when they are already standing at the counter.
Finally, visit a MIXUE outlet to redeem.
Once the video has been uploaded publicly, participants can head to their nearest MIXUE outlet and show the post to the staff.
The free MIXUE ice cream can then be redeemed, subject to the campaign’s terms and outlet availability.
Because this is a short three-day campaign, anyone interested should avoid leaving the redemption until the final day if they can visit earlier. Limited-time promotions can attract plenty of attention, particularly when the reward is something as simple and appealing as free ice cream.
There is also a chance to win a bonus prize
The free ice cream is not the only reason to make the video more creative.
MIXUE is also giving participants an additional chance to win a special prize through the campaign. The top-liked video posts on TikTok and Xiaohongshu will have a chance to win a special MIXUE prize.
That means participants who enjoy creating social media content may want to put a little more thought into their entry.
A creative concept, an amusing delivery or an energetic group video could make the shout-out more memorable. Of course, there is no guarantee of winning the additional prize, but there is little harm in making the video more enjoyable to watch while completing the requirements for the free ice cream.
It could even become a small challenge among friends to see who can create the most entertaining flavour declaration.
Why should they enjoy this MIXUE deal?
For starters, it is a promotion that combines a simple social media activity with a physical reward. Instead of simply scrolling through TikTok or Xiaohongshu, participants can turn a few seconds of content creation into an excuse to head out for a cold treat.
The campaign is also easy to understand. Pick a flavour, say the required phrase, post the video publicly with the correct hashtag and tag, then visit a MIXUE outlet to show the post.
For regular MIXUE customers, this makes the promotion particularly worth checking out. They may already be planning to buy a drink or dessert, so getting involved in the campaign gives them another reason to stop by during the promotional period.
It can also be a fun activity for groups. Friends can choose different teams, record their videos together and then head to MIXUE afterwards. Even if the bonus prize does not happen, they still get to enjoy the experience and, more importantly, a free ice cream.
The limited three-day duration is another reason not to wait too long. Promotions like this can disappear quickly, and the campaign runs only from 19 to 21 August 2026.
A few things to remember before participating
Participants should make sure their TikTok or Xiaohongshu account is set to public and that the campaign video itself can be viewed publicly. They should include #mixuepick and tag @mixuemalaysia as required.
They should also remember that Stories are not accepted, so uploading the video as a temporary Story is not enough for the campaign.
Before travelling to an outlet, it would be sensible to have the video ready and accessible on their phone. They should also check the campaign terms and any outlet-specific conditions before making a trip, as redemption may be subject to availability or other promotion requirements.
Most importantly, the campaign ends on 21 August 2026, so there is only a short window to take part.
For those who love matcha, watermelon, social media challenges or simply getting something enjoyable without spending extra, MIXUE’s “Shout Out Your Flavour” promotion is an interesting deal to consider. It takes only a little creativity and a few minutes of participation, while the reward is a free ice cream.
So, which side are they choosing? Team Matcha or Team Watermelon? Pick a flavour, record the shout-out, post it publicly and head to MIXUE while the promotion is still running.
Promotional/Event Details
Date: 19-21 August 2026
Time: During participating MIXUE outlet operating hours
Venue: Participating MIXUE outlets in Malaysia
Promotion: “Shout Out Your Flavour” campaign
Freebie: Free MIXUE ice cream upon meeting the stated participation and redemption requirements
Teams: Team Matcha or Team Watermelon
Platforms: TikTok or Xiaohongshu (XHS/RedNote)
Hashtag: #mixuepick
Tag: @mixuemalaysia
Bonus: Top-liked eligible video posts on TikTok and Xiaohongshu stand a chance to win a special MIXUE prize
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Malaysia. Advertise with EverydayOnSales Malaysia.