Tea lovers in Malaysia looking for something new to enjoy this season may want to make a visit to BEUTEA outlets nationwide as the brand introduces its latest Hojicha Series together with an exciting Animal Day Off Blind Box collection. Starting from 24 July 2026 onwards, customers can enjoy a freshly introduced tea experience featuring the comforting roasted flavour of Hojicha while having the chance to bring home exclusive collectible merchandise.
Known for creating creative tea beverages that combine unique flavours with fun lifestyle concepts, BEUTEA continues to attract tea enthusiasts with limited-time menu launches and collectible promotions. This latest campaign is not just about enjoying a new drink, but also gives fans an opportunity to collect adorable Animal Day Off plush pendants, stickers, cooler bags and cup sleeves while stocks last.
The highlight of this promotion is the new Hojicha Series, which brings together the deep roasted aroma of Hojicha with the delicate characteristics of Guan Yin tea. The combination creates a balanced drink profile with gentle sweetness, nutty notes and a smooth tea finish, making it suitable for customers who prefer a less intense but flavourful tea option.
For those who enjoy creamy tea beverages, the Hojicha Guan Yin Latte offers a rich and comforting choice. The roasted Hojicha flavour blends beautifully with the Guan Yin tea base, creating a drink that is smooth, aromatic and enjoyable throughout the day. Whether enjoyed during a relaxing afternoon break or as a refreshing drink after a busy day, this beverage provides a unique alternative to the usual milk tea choices.
Customers who prefer a colder and more indulgent drink can also try the Hojicha Guan Yin Frappe. The blended version delivers the same roasted tea character with a refreshing texture, making it a great choice for Malaysia’s warm weather. It is a drink that combines the familiar comfort of tea with a more exciting modern twist.
Besides the new drinks, BEUTEA is also rewarding customers with free exclusive merchandise during this limited-time promotion. Anyone who purchases any one drink from the Hojicha Series will receive one FREE Sticker Sheet. This makes the drink purchase even more worthwhile, especially for fans who enjoy collecting themed stickers or adding cute designs to their personal items.
Apart from the sticker giveaway, customers can also look forward to limited edition Animal Day Off merchandise, including the FREE Animal Day Off Cooler Bag and Cup Sleeve. These special items are available with selected purchases, allowing BEUTEA fans to enjoy their favourite beverages while collecting useful and adorable lifestyle accessories.
The biggest attraction of this campaign is definitely the Animal Day Off Blind Box collection. Collectors will have the chance to discover up to seven different plush pendant designs, each featuring a cute animal character with a relaxing and sleepy theme. The collection includes Lazy Penguin, Resting Sheep, Gentle Elephant, Lounging Seal Lion, Daydreaming Meow, Offline Chick and the hidden Secret Snoozy Malayan Tiger design.
For collectors who enjoy surprises, the blind box concept adds extra excitement because each purchase comes with a mystery character. Customers will not know which design they receive until opening the box, making it more enjoyable for those who like collecting different characters or sharing the experience with friends and family.
Customers who want to start their collection can purchase the Single Blind Box Bundle by adding it on from RM18.90 with the purchase of any one Hojicha Series drink. For customers located in East Malaysia, the add-on price starts from RM19.90. This option is suitable for those who want to try the new drink while collecting one mystery plush pendant.
For more serious collectors, BEUTEA is also offering a Set of 6 Blind Boxes Bundle. Customers can add on this bundle from RM113.40 with the purchase of any three Hojicha Series drinks. For East Malaysia customers, the bundle price starts from RM119.40. However, this set is available through walk-in purchases only, so customers who want to secure multiple boxes will need to visit their nearest BEUTEA outlet.
One of the main reasons why customers should consider visiting this BEUTEA promotion is because both the drinks and merchandise are available for a limited period only. Once the exclusive collectibles are sold out, customers may not have another opportunity to get these special Animal Day Off designs. For collectors, early visits are recommended to increase the chances of getting their favourite characters.
The promotion also makes a good opportunity for friends, couples and family members to enjoy a tea outing together. Instead of simply purchasing a drink, customers can turn the experience into a fun activity by collecting blind boxes, comparing different characters and sharing duplicate designs with fellow fans.
The BEUTEA Hojicha Series promotion will be available at all BEUTEA outlets nationwide in Malaysia from 24 July 2026 onwards. Customers should take note that availability in East Malaysia will begin at a later date. Single Blind Box Bundles can be purchased through in-store purchases, the BEUTEA App and GrabFood, giving customers more convenience when ordering their favourite drinks.
As with most limited-edition promotions, customers are encouraged to visit early as all merchandise is offered on a first-come, first-served basis and while stocks last. The promotional items cannot be reserved in advance, exchanged or refunded. Customers should also be aware that the promotion cannot be combined with other vouchers, bank discounts, GrabFood dine-out promotions, Buy 1 Free 1 offers or other ongoing deals.
Prices are also subject to a 6% service tax, so customers should check the final amount before completing their purchase.
For tea enthusiasts and collectors in Malaysia, the BEUTEA Hojicha Series and Animal Day Off Blind Box promotion offers a combination of refreshing drinks, free gifts and collectible surprises. Whether customers are interested in trying a new roasted tea flavour or simply want to collect the adorable plush pendants, this limited-time campaign provides a good reason to visit BEUTEA and enjoy something special.
Promotional/Event Details:
Date: 24 July 2026 onwards
Time: During BEUTEA outlet operating hours
Venue: All BEUTEA outlets nationwide in Malaysia (East Malaysia availability starts at a later date)
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