Cinema lovers in Malaysia have another exciting reason to head out this July as Golden Screen Cinemas (GSC) is introducing one of its newest premium movie experiences at GSC IOI Mall Damansara. Starting from 16 July 2026, moviegoers will finally be able to experience the brand-new IMAX with Laser auditorium, bringing sharper visuals, brighter images and a much more immersive sound experience than a standard cinema screening.
The opening couldn’t have arrived at a better time. Fans of Christopher Nolan’s highly anticipated film The Odyssey will be among the first to enjoy this epic blockbuster on the new IMAX screen. Whether someone is a dedicated Nolan fan or simply enjoys watching films in the best possible format, this is certainly one of those cinema events worth looking forward to.
To celebrate the grand opening, GSC is also offering a special launch promotion. IMAX tickets are available from only RM28.50, making it an excellent opportunity to enjoy a premium cinema experience without paying the usual premium price.
As if that isn’t attractive enough, customers watching movies at GSC IOI Mall Damansara during the promotion will also receive 3x GSCoins, allowing them to accumulate rewards much faster. On top of that, selected moviegoers can also enjoy up to Buy 1 Free 1 IMAX vouchers, adding even greater value to future cinema visits.
For anyone who has never experienced IMAX with Laser before, this opening provides the perfect excuse to see what all the excitement is about.
Unlike conventional cinema halls, IMAX with Laser technology delivers significantly enhanced picture quality. The laser projection system offers improved brightness, richer colours, stronger contrast and incredible clarity that makes every scene look more lifelike. Dark scenes reveal more detail while bright scenes become even more spectacular, allowing viewers to appreciate every frame exactly as filmmakers intended.
The experience is further elevated by the impressive 12-channel sound system, designed to surround audiences with precise, crystal-clear audio. Every whisper, musical score, explosion and background effect becomes part of the storytelling, making viewers feel completely immersed from beginning to end.
This combination of stunning visuals and powerful sound is especially suited for blockbuster productions such as The Odyssey, where cinematic scale plays a huge role in delivering the full experience.
Another reason this promotion deserves attention is the attractive launch price. Premium cinema formats are often associated with higher ticket prices, but RM28.50 offers movie fans an affordable opportunity to experience one of GSC’s newest IMAX halls.
For families planning a weekend outing, couples looking for a date activity or groups of friends catching the latest blockbuster together, the promotional pricing makes upgrading to IMAX much easier on the wallet.
The additional rewards also provide long-term value. Frequent GSC customers who collect GSCoins can redeem future rewards, making every visit even more worthwhile. Earning three times the usual GSCoins means members can accumulate points much faster than normal.
Meanwhile, the Buy 1 Free 1 IMAX voucher promotion gives visitors another reason to return for another premium movie experience, effectively reducing the cost of future visits.
One of the biggest attractions of this launch is undoubtedly Christopher Nolan’s The Odyssey. Nolan has built a worldwide reputation for producing visually spectacular films that are specifically designed for large-format cinemas.
Many cinema enthusiasts agree that Nolan’s productions are best enjoyed on IMAX screens because every detail, every soundtrack and every visual effect has greater impact. Watching one of his latest films inside a brand-new IMAX with Laser auditorium offers a completely different level of entertainment compared to standard screenings.
Even those who regularly watch movies at home will notice a remarkable difference. Modern televisions have become increasingly impressive, but they still cannot replicate the enormous screen size, immersive surround sound and shared cinema atmosphere that makes blockbuster films so memorable.
The opening of GSC’s newest IMAX hall also highlights Malaysia’s growing commitment to providing world-class entertainment experiences. As cinemas continue investing in advanced technologies, audiences can now enjoy movie presentations comparable to those found internationally.
Located inside IOI Mall Damansara, the cinema is also easily accessible for shoppers and families spending the day at the mall. Visitors can enjoy shopping, dining and entertainment all within one convenient destination, making it easy to plan an enjoyable day out.
Instead of simply watching a film, visitors can turn the entire outing into a complete leisure experience. Have lunch with family, browse retail stores, enjoy coffee with friends and finish the day by experiencing one of Malaysia’s newest IMAX auditoriums.
Since the launch coincides with one of the year’s most anticipated movie releases, tickets are expected to be in high demand. Those planning to secure preferred seats should consider booking early to avoid disappointment.
Tickets are already available for purchase, allowing movie fans to reserve their favourite seats ahead of opening day.
For updates and ticket bookings, visitors can refer to GSC’s official Facebook announcement:
https://www.facebook.com/100044431689618/posts/
Overall, this opening promotion delivers excellent value for cinema lovers. A brand-new IMAX with Laser auditorium, premium 12-channel sound, attractive launch pricing from RM28.50, triple GSCoins and Buy 1 Free 1 IMAX vouchers combine to create one of the better entertainment promotions available this July.
If there has ever been a good time to experience IMAX at its finest, this is certainly one worth considering. Whether someone is visiting specifically for The Odyssey, planning a family outing, catching up with friends or simply wanting to see what the latest cinema technology has to offer, GSC IOI Mall Damansara’s newest IMAX hall promises an unforgettable movie experience.
With premium technology now available at an introductory promotional price, this is a great opportunity to enjoy a bigger screen, better sound and greater rewards while making the most of a day out at the cinema.
Promotional/Event Details
Merchant: GSC (Golden Screen Cinemas)
Promotion: Grand Opening of IMAX with Laser at GSC IOI Mall Damansara
Date: 16 July 2026
Time: Cinema operating hours (Movie session timings available upon booking)
Venue: GSC IOI Mall Damansara, Malaysia
Promotion Highlights:
- IMAX with Laser officially opens on 16 July 2026
- IMAX tickets from RM28.50
- Earn 3x GSCoins
- Enjoy up to Buy 1 Free 1 IMAX Voucher
- Experience the latest 12-channel immersive sound system
- Perfect for watching Christopher Nolan’s The Odyssey
Source:
https://www.facebook.com/100044431689618/posts/
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