There are certain deals that simply catch attention the moment they appear, and this is one of those rare ones that feels both simple and exciting at the same time. The Korean convenience store concept, emart24, is rolling out a special 7.7 deal that makes selected food and drinks available at just RM7.70 each. For anyone who enjoys quick meals, Korean-inspired flavours, or affordable treats during busy days, this is the kind of promotion that is worth marking on the calendar.
Running from 6 to 8 July 2026, this limited-time offer brings together a small but satisfying selection of items that many regular customers already enjoy. It is not just about saving money, but about getting access to familiar comfort food at a price point that feels unusually light on the wallet, especially in today’s cost-conscious lifestyle.
The featured items include Bulgogi Beef Cupbap and Chicken Cupbap, Cornflakes Mixed Corn Sausage, and a selection of iced beverages such as Spanish Latte, Matcha Latte, and Strawberry Matcha Latte. Each item is priced at RM7.70, which makes this campaign stand out from regular convenience store pricing. In Malaysia, where a typical café drink alone can easily go beyond RM10 to RM15, this kind of fixed-price deal immediately becomes attractive for students, office workers, and even casual shoppers looking for something quick and filling.
A closer look at the RM7.70 selection
One of the highlights of this promotion is the Bulgogi Beef Cupbap and Chicken Cupbap. These rice bowls are inspired by Korean home-style meals, offering a combination of seasoned meat, rice, and sauce that is both comforting and filling. They are the type of meals that work well for lunch breaks or even a quick dinner after a long day. At RM7.70, it becomes a budget-friendly alternative to eating out at fast food chains or food courts.
The Cornflakes Mixed Corn Sausage is another interesting option. It brings together a crunchy texture with savoury flavours, making it a snack-style item that is easy to enjoy on the go. This is the kind of product that appeals to those who prefer something light but still satisfying between meals.
On the beverage side, the iced drinks are where many people will likely focus their attention. The Iced Spanish Latte, Iced Matcha Latte, and Iced Strawberry Matcha Latte are all part of the promotion, and each one offers a slightly different flavour profile. The Spanish Latte is known for its smooth, creamy coffee taste, while the Matcha Latte brings a more earthy and slightly bitter balance. The Strawberry Matcha Latte adds a fruity twist, combining sweetness with the distinct flavour of green tea. At RM7.70, these drinks are significantly cheaper than typical café prices, making them a strong reason for many to drop by.
Why this promotion stands out
What makes this deal interesting is not just the price, but the accessibility. The promotion is available across all participating stores and also through the emart24 app, which means customers do not need to go out of their way to hunt for it. Whether someone is near a store or prefers ordering through the app, the deal is designed to be easily accessible.
Another key point is the membership requirement. Customers need to flash their emart24 Membership QR Code in-store to enjoy the RM7.70 pricing. This adds a simple but important step, encouraging customers to be part of their loyalty ecosystem. For regular shoppers, this is not a barrier at all, but rather a way to ensure they are consistently getting access to special deals and promotions.
From a practical perspective, this campaign also reflects how convenience stores in Malaysia are evolving. They are no longer just places for snacks and drinks, but increasingly becoming quick meal solutions. With Korean convenience culture gaining popularity locally, promotions like this help bridge the gap between affordability and trendy food options.
Why it is worth visiting during the 6–8 July window
The limited timeframe is one of the most important reasons to pay attention. Running only for three days, from 6 to 8 July 2026, this is not a long-term campaign. That means availability will likely be limited, especially for popular items like the cupbap and iced drinks.
Anyone familiar with similar promotions will know that items often sell out earlier in the day, particularly during lunch and evening peak hours. This is why timing matters. Visiting earlier in the day increases the chances of getting the preferred selection without disappointment.
There is also a social aspect to consider. Deals like this often attract groups of friends, colleagues, and even families who want to try different items together without spending too much. At RM7.70 per item, it becomes easy to mix and match different foods and drinks without worrying about the final bill.
A value-driven approach to everyday meals
In the current economic climate, many people are more careful about how they spend on food and beverages. Promotions like this offer a small but meaningful way to stretch daily budgets without sacrificing enjoyment. Instead of skipping café-style drinks or quick meals, customers can still enjoy them at a reduced price.
For working adults, this could mean a more affordable lunch option during office hours. For students, it becomes a chance to enjoy trendy Korean-inspired meals without overspending. For casual shoppers, it is simply a good excuse to treat themselves without guilt.
What stands out most is how this promotion blends convenience, affordability, and variety. It does not overwhelm with too many choices, but instead focuses on a curated selection that feels intentional and easy to understand.
Final thoughts
This RM7.70 7.7 promotion from emart24 is a straightforward but appealing campaign that fits well into the current food and beverage landscape in Malaysia. It offers a mix of Korean-inspired meals and café-style drinks at a price point that is hard to ignore.
While the promotion is short, it is exactly the kind of deal that rewards quick action. Those who plan ahead and visit early are more likely to enjoy the full selection without missing out. Whether it is for a quick lunch, an afternoon drink, or a casual snack run, this promotion provides an easy reason to stop by.
For anyone who enjoys discovering value-driven food deals, this is one of those limited-time opportunities that feels worth the trip.
Source: emart24 Malaysia 7.7 Promotion Post
Promotional/Event Details
Date: 6–8 July 2026
Time: During store operating hours
Venue: All emart24 stores in Malaysia and emart24 app
Requirement: Flash emart24 Membership QR Code in-store to enjoy RM7.70 deal
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