Durian season has finally arrived, and for many Malaysians, that means one thing – it is time to indulge in the King of Fruits while it is at its absolute best. If there is one event that deserves a spot on every durian lover’s calendar this July, it has to be the exciting Durian Buffet Promotion happening at The Food Merchant, WCity OUG.
Running from 3 July until 31 July 2026, this month-long feast gives visitors the chance to enjoy unlimited servings of freshly selected durians from Raub, Pahang, one of Malaysia’s most respected durian-growing regions. Whether someone is a casual durian fan or someone who patiently waits all year for the harvest season, this buffet offers fantastic value and plenty of reasons to gather family members and friends for an unforgettable dining experience.
Unlike buying durians by the kilogram where prices can quickly add up, especially during peak season, this buffet lets diners enjoy as much as they can eat at one fixed price. Better still, there are two buffet choices to suit different tastes and budgets.
The Standard Durian Buffet is priced at RM58 per person, offering unlimited freshly selected Raub durians. For those who simply cannot resist premium varieties, the Savour Buffet is available at RM88 per person, featuring the highly sought-after Musang King and Black Thorn, two premium durian varieties that have gained loyal fans throughout Malaysia and internationally.
One of the highlights that makes this promotion even more exciting is the fun challenge prepared for buffet guests. Diners choosing the Standard Buffet can unlock access to premium Musang King and Black Thorn with only a RM10 top-up if they successfully finish up to 900g of durian seeds. It is an entertaining way to reward true durian enthusiasts while making the buffet even more interactive.
The durians served are sourced from Raub, Pahang, a region famous for producing excellent quality fruits with rich aroma, creamy texture and naturally sweet flavour. Raub has built a strong reputation among durian lovers over the years, making it one of Malaysia’s preferred destinations for premium harvests. Instead of travelling hundreds of kilometres during the busy season, visitors can now enjoy these carefully selected fruits conveniently at The Food Merchant.
One of the biggest attractions of buffet-style dining is the freedom to sample different fruits at their own pace. Every durian has its own unique characteristics depending on the tree, harvest timing and variety. Some are pleasantly bittersweet while others deliver a rich, creamy taste with intense fragrance. This buffet allows everyone to compare flavours and discover new favourites without worrying about paying separately for every fruit opened.
The promotion is also perfect for family gatherings. Durian has always been one of those foods that naturally brings people together. Conversations become livelier, laughter fills the table, and everyone enjoys comparing which fruit tastes the best. Whether it is a weekend outing with parents, catching up with old friends or organising a casual office gathering, the buffet creates a memorable social experience around one of Malaysia’s favourite fruits.
Since the buffet is available every day from morning until night, visitors enjoy plenty of flexibility when planning their visit. Those who prefer quieter dining hours may choose weekday mornings or afternoons, while evenings and weekends provide a lively atmosphere ideal for larger groups.
To enjoy the buffet comfortably, it is worth arriving with a healthy appetite. Eating durian slowly rather than rushing allows visitors to appreciate the unique flavours of every fruit. Drinking sufficient water throughout the session is also recommended, especially when enjoying larger quantities. Taking short breaks between servings can help diners savour more varieties while avoiding feeling overly full too quickly.
For anyone considering the Savour Buffet, it represents outstanding value. Premium varieties such as Musang King and Black Thorn often command significantly higher market prices during peak season. Having unlimited access to these premium fruits at a fixed buffet price makes this promotion particularly attractive for serious durian enthusiasts.
Those choosing the Standard Buffet should not overlook the seed challenge either. Completing the required amount and unlocking premium durians with only an additional RM10 creates a fun goal while making the dining experience even more rewarding.
Besides the buffet itself, visitors are encouraged to join The Food Merchant Membership Programme by downloading their mobile application. Members can enjoy exclusive rewards and future promotional offers, making every visit even more worthwhile. It is a convenient way to stay updated on upcoming campaigns, seasonal promotions and member-only benefits.
As July marks one of the most anticipated periods for fresh durian harvests, promotions like this rarely last beyond the season. Fresh fruits are always at their peak when harvested locally, making this the ideal opportunity to experience authentic Malaysian durians at their freshest.
Whether someone has been craving Musang King for months or simply wants to enjoy unlimited Raub durians without worrying about fluctuating market prices, this promotion delivers excellent value for money. Instead of buying individual fruits and hoping for the best, diners can enjoy unlimited servings while sharing the experience with the people they care about most.
The Food Merchant has created a promotion that celebrates one of Malaysia’s most iconic fruits in a relaxed and welcoming environment. With two buffet options, premium upgrades, fresh Raub harvests and a full month to enjoy the promotion, there are plenty of reasons to make a visit before the event ends.
Gather the family, invite a few friends, prepare an empty stomach and head over to The Food Merchant at WCity OUG. Great durians are always more enjoyable when shared, and this July buffet could easily become one of the tastiest outings of the season.
For more information, visit:
https://www.facebook.com/100075978282292/posts/
Promotional/Event Details
Date: 3–31 July 2026
Time: 10:00am – 10:00pm Daily
Venue: The Food Merchant @ WCity OUG
Promotion Highlights:
- Standard Durian Buffet from RM58 per person.
- Savour Durian Buffet from RM88 per person.
- Savour Buffet includes premium Musang King and Black Thorn.
- Standard Buffet diners can unlock Musang King and Black Thorn with only RM10 top-up after completing the 900g seed challenge.
- Freshly selected durians sourced from Raub, Pahang.
- Available daily throughout the promotion period.
- Join The Food Merchant Membership and download their App for exclusive member rewards.
More Information:
https://www.facebook.com/100075978282292/posts/
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