Movie lovers in Malaysia now have another excellent reason to plan a proper cinema outing because Maybank and Aurum Theatre are rolling out an extended promotion packed with attractive savings. Running from 15 September 2025 until 28 June 2026, this campaign offers up to 25% OFF movie tickets, dining privileges, concession discounts and even complimentary menu items for eligible Maybank cardholders.
For anyone who enjoys premium cinema experiences, this is one of those promotions worth taking seriously. Aurum Theatre is already known for offering a luxury movie-going atmosphere compared to the usual cinema experience. Comfortable seating, curated dining options, premium halls and elevated service make it feel more like an entertainment destination rather than simply a place to watch films. With Maybank stepping in to reduce ticket and dining costs, the overall experience suddenly becomes much more accessible.
The biggest attraction in this promotion is undoubtedly the discounted movie tickets. Those using a Maybank American Express® Credit or Charge Card issued in Malaysia can enjoy up to 25% OFF movie tickets at participating Aurum Theatre locations. That is a substantial saving, especially for couples, families or groups who frequently watch new blockbuster releases.
Meanwhile, Maybank Visa and Mastercard Credit Card holders are not left out either. They can still enjoy 20% OFF movie tickets, which remains a strong offer considering Aurum Theatre’s premium pricing structure. Since luxury cinema halls often come with higher ticket prices due to enhanced seating and exclusive viewing experiences, even a 20% reduction can translate into meaningful savings.
One of the appealing aspects of this promotion is the flexibility in participating locations. Moviegoers can redeem these offers at three Aurum Theatre outlets:
- Aurum Theatre, The Exchange TRX
- Aurum Theatre, The Gardens Mall
- Aurum Theatre, The Mall, Mid Valley Southkey
These locations are already among the more popular lifestyle and entertainment destinations in Malaysia, making it convenient for shoppers, diners and movie fans to combine several activities into one enjoyable outing.
For those planning to utilise this deal, the process is relatively straightforward. Tickets must be purchased through the GSC mobile app or the GSC website. After selecting the preferred Aurum Theatre location and showtime, payment simply needs to be completed using an eligible Maybank card.
It is important to note that these promotions are not available for purchases made at ticketing counters or self-service kiosks. This online-only requirement may actually work in favour of customers because it allows them to secure seats earlier, especially during weekends or highly anticipated movie releases.
What makes Aurum Theatre particularly attractive is its premium cinema hall selection. Customers may enjoy the promotion at selected luxury halls including Getha Lux Suite, Maybank Comfort Cabin and Escape Studio. These halls are designed for maximum comfort, offering plush seating and an upgraded cinematic atmosphere that goes far beyond ordinary cinema standards.
For movie fans who enjoy immersive viewing formats, Aurum Theatre at The Exchange TRX also features the ScreenX hall experience. Although IMAX screenings are excluded from this campaign, ScreenX enthusiasts can still enjoy promotional pricing subject to weekly quota availability.
Naturally, premium promotions like this come with certain redemption limits. Each transaction is limited to two promotional tickets, capped at three transactions per card daily. Weekly promotional quotas also apply depending on the cinema hall category. Therefore, it is always better to book early rather than waiting until the last minute.
Beyond the cinema tickets themselves, the dining promotions make this campaign even more rewarding. One of the most enjoyable aspects of visiting Aurum Theatre is the availability of stylish dining venues integrated within the cinema environment. Instead of rushing through fast food before a movie, visitors can turn their cinema outing into a proper leisure experience.
Under this campaign, cardholders can enjoy 20% OFF a la carte dine-in bills at participating restaurants including:
At The Exchange TRX:
- Kissa Cafe & Diner
- Hokkaido Table
At The Gardens Mall and The Mall, Mid Valley Southkey:
- JIN Gastrobar
The discount applies to food and non-alcoholic beverages with a minimum spend of RM100 in a single receipt. Considering how quickly dining expenses can add up for couples or families, this saving becomes genuinely worthwhile.
The atmosphere at these dining venues also complements the premium nature of Aurum Theatre itself. Instead of treating cinema visits as a rushed activity, customers can slow down and enjoy a more refined outing. Whether it is date night, weekend family time or catching up with friends, these restaurants provide an environment that feels considerably more relaxed and stylish.
Another nice addition to the campaign is the Complimentary Item of the Day offer. Customers ordering selected seasonal menus, set meals or special promotions may receive complimentary menu items during dine-in visits. While the exact complimentary items may vary, these small extras often make dining experiences feel more rewarding.
For frequent cinema-goers, concession savings are also included. Customers can enjoy 20% OFF popcorn and non-alcoholic drinks purchased over the counter at Aurum Theatre, The Exchange TRX. Anyone who regularly buys cinema snacks knows how quickly these costs add up, particularly during family outings. A concession discount may seem minor initially, but over multiple visits it becomes a pleasant bonus.
One reason this promotion stands out is because it combines several lifestyle elements into one integrated entertainment package. Instead of merely offering cheaper movie tickets, Maybank and Aurum Theatre are encouraging customers to enjoy the full premium experience — luxury halls, quality dining and elevated cinema comfort.
This campaign also arrives at a time when many consumers are increasingly selective about spending. People still want enjoyable experiences, but they also appreciate value-driven promotions that make premium activities more affordable. A well-planned cinema outing with discounted tickets, meal savings and concession deals offers excellent balance between entertainment and sensible spending.
Another positive aspect is the long promotional period. Since the campaign runs until 28 June 2026, customers do not need to rush everything into one weekend. There is plenty of time to plan movie nights around upcoming blockbuster releases, festive holidays, birthdays or casual gatherings.
For those who already use Maybank cards regularly, this promotion becomes an easy additional benefit without requiring complicated registrations or reward redemptions. Simply paying with the eligible card unlocks the discount immediately during checkout.
Of course, customers should remain aware that promotional quotas apply weekly, and selected movie titles may occasionally be excluded depending on distributor requirements. Nevertheless, with careful planning and early bookings, many customers should still be able to enjoy significant savings throughout the campaign period.
Ultimately, this is one of those promotions that works well because it enhances something many people already enjoy. Watching movies remains one of the easiest and most enjoyable social activities in Malaysia. When premium cinema experiences become more affordable through meaningful discounts, it gives people even more reason to step out, relax and enjoy quality entertainment time together.
For cinema fans, couples planning date nights, families looking for weekend activities or professionals wanting a more premium movie experience after work, this Maybank x Aurum Theatre campaign delivers genuine value worth exploring.
For more information:
GSC Official Website
Maybank Malaysia Official Website
Promotional/Event Details:
Date: 15 September 2025 – 28 June 2026
Time: Subject to movie showtimes and restaurant operating hours
Venue:
- The Exchange TRX – Aurum Theatre
- The Gardens Mall – Aurum Theatre
- The Mall, Mid Valley Southkey – Aurum Theatre
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