There is always something comforting about matcha. Whether it is the earthy aroma, the gentle bitterness balanced with creaminess, or simply the calming green hue that makes every dessert feel a little more premium than usual, matcha continues to hold a strong place in the hearts of dessert lovers in Malaysia. Now, MOMOYO is stepping up once again with something that is already catching attention nationwide: the MOMOYO Matcha Series, launching from 15 May 2026 onwards.
For those who enjoy affordable indulgence without compromising on flavour, this new series might just be one of the more exciting menu drops of the year. What makes it even more interesting is the pricing strategy. Starting from just RM2.50, it opens the door for almost anyone to enjoy Japanese-inspired matcha treats without feeling like it is a splurge.
A Closer Look at What Makes This Launch Special
The highlight of this series is the use of 10?m ultra-smooth matcha, described as finely milled Japanese green tea powder that delivers a silk-like texture. In simple terms, it means a smoother, less gritty, and more refined matcha experience compared to regular versions found in many casual dessert chains.
For matcha lovers, this detail matters. A finer matcha blend typically enhances both aroma and taste, giving a more authentic Japanese dessert feel. MOMOYO has taken this concept and turned it into a full lineup of drinks and desserts that cater to different preferences, whether it is something light and refreshing or rich and creamy.
Full Menu Line-Up Worth Exploring
One of the most appealing parts of this promotion is the variety. Instead of offering just one or two seasonal drinks, MOMOYO has expanded the Matcha Series into a full menu experience:
- Matcha Black Joycone – RM2.50
- Matcha Baby Yo! Flip – RM5.50
- Matcha Ice Cream Milk Tea – RM5.90
- OG Matcha Latte – RM7.90
- Fresh Watermelon Matcha – RM7.90
- Matcha Strawberry Latte – RM8.90
- Matcha Brown Sugar Boba – RM8.90
- Matcha Egg Waffle – RM9.50
This is not just a drink menu. It feels more like a complete matcha-themed experience, stretching from soft-serve cones to milk-based beverages and even waffles.
The entry price of RM2.50 is particularly attention-grabbing. The Matcha Black Joycone is positioned as an easy, grab-and-go treat, making it accessible even for casual buyers who just want a quick taste. On the other end of the spectrum, the Matcha Egg Waffle at RM9.50 feels more like a dessert café indulgence, ideal for a relaxed afternoon snack.
Why This Matcha Series Stands Out
Malaysia’s dessert scene is already competitive, especially with bubble tea brands and ice cream chains constantly releasing seasonal flavours. However, MOMOYO’s approach here is slightly different. Instead of focusing only on drinks, they are blending textures and formats—cones, waffles, milk teas, and fruit-infused matcha variations.
The Fresh Watermelon Matcha, for example, introduces a fruity twist that may appeal to those who find traditional matcha slightly too earthy. Meanwhile, the Matcha Strawberry Latte balances sweetness and bitterness in a way that is likely to attract younger consumers who prefer more dessert-like beverages.
The Matcha Brown Sugar Boba also brings a familiar favourite into the mix. Brown sugar drinks have already proven their popularity in Malaysia’s beverage market, and combining it with matcha creates a fusion-style drink that feels both trendy and comforting.
Affordable Luxury in Everyday Spending
One of the strongest selling points of this promotion is affordability. In a time when café prices continue to rise, having a matcha-themed menu starting at RM2.50 is quite rare.
It gives an opportunity for students, office workers, and casual dessert lovers to enjoy something that feels premium without stretching their budget. Even the higher-priced items remain under RM10, which is still considered reasonable for specialty drinks and desserts in today’s market.
This pricing strategy makes it easier for customers to try multiple items in one visit. Instead of committing to just one drink, it becomes more tempting to mix and match—perhaps a Matcha Ice Cream Milk Tea paired with a Matcha Black Joycone, or an OG Matcha Latte alongside a Matcha Egg Waffle.
Nationwide Availability Makes It Even More Accessible
Another key advantage of this launch is accessibility. The MOMOYO Matcha Series is available at all MOMOYO outlets nationwide, which means customers do not need to travel to specific flagship stores to enjoy the promotion.
On top of that, the menu is also available through delivery platforms. This is particularly convenient for those who prefer enjoying desserts at home, in the office, or during gatherings. With just a few taps, the matcha experience can be delivered straight to the doorstep.
This dual availability—dine-in and delivery—ensures that the promotion reaches a wider audience and fits into different lifestyles.
Who Should Try This Promotion
This promotion is not limited to hardcore matcha fans. In fact, it caters to a wide audience:
- Matcha enthusiasts who appreciate authentic Japanese-style flavours
- Bubble tea lovers looking for something slightly different
- Students searching for affordable snacks
- Office workers needing a mid-day refreshment
- Dessert lovers who enjoy trying seasonal menus
The variety ensures that almost everyone can find something appealing in the lineup.
Best Way to Enjoy the MOMOYO Matcha Series
For those planning a visit, it might be worth trying a combination rather than a single item. A popular approach could be pairing a drink with a dessert option. For example:
- OG Matcha Latte with Matcha Egg Waffle for a classic pairing
- Matcha Strawberry Latte with Matcha Black Joycone for a sweet combo
- Matcha Brown Sugar Boba with Matcha Baby Yo! Flip for a richer experience
This allows a better appreciation of how versatile matcha can be when used across different textures and ingredients.
Final Thoughts on the Launch
The MOMOYO Matcha Series feels like a well-timed release. With the growing popularity of Japanese-inspired desserts in Malaysia, this menu taps directly into current consumer trends while keeping prices accessible.
It is not just about introducing new items, but about offering a complete experience that blends affordability, variety, and convenience. Whether dining in or ordering for delivery, the promotion provides flexibility and choice, which is exactly what modern consumers look for.
For those who enjoy discovering new dessert menus or simply want to enjoy a comforting matcha treat without spending too much, this launch is worth paying attention to.
Promotional/Event Details
Date: 15 May 2026 onwards
Time: All day (based on outlet operating hours)
Venue: All MOMOYO outlets nationwide and available via delivery platforms
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