K-Pop fans in Malaysia have yet another exciting reason to visit CHAGEE this May, especially those who have been eagerly waiting for the return of NMIXX. The popular premium tea brand has officially launched a special collaboration in celebration of NMIXX’s latest comeback EP, “Heavy Serenade”, and it is already creating plenty of buzz among fans and tea lovers alike.
For a limited time only, selected CHAGEE flagship outlets across Malaysia will be offering exclusive NMIXX-themed merchandise with qualifying purchases. From beautifully designed cup sleeves to collectible handheld fans, this collaboration feels like the perfect blend of premium milk tea culture and the ever-growing K-Pop fandom scene in Malaysia.
Fans of Sullyoon and the rest of the NMIXX members are certainly going to appreciate this campaign, especially since these limited-edition items are only available for three days. Promotions like this tend to disappear quickly once stocks run out, which means anyone hoping to collect the merchandise should plan their visit early.
One thing that makes this collaboration especially appealing is how simple the redemption process is. Customers do not need to spend excessively just to participate. CHAGEE has designed the promotion around their bestselling drinks, allowing customers to enjoy some of their favourite premium beverages while walking away with collectible merchandise that fans would normally hunt down online at premium resale prices.
For those unfamiliar with CHAGEE, the brand has built a strong reputation in Malaysia for its modern tea experience inspired by traditional Chinese tea culture. Their drinks focus heavily on quality tea leaves, creamy textures, and fragrant flavours that stand out from many regular bubble tea brands. Over the years, CHAGEE has gained a loyal following among younger Malaysians, office workers, students, and increasingly, K-Pop enthusiasts who enjoy lifestyle collaborations like this one.
The highlight of this campaign is undoubtedly the exclusive CHAGEE x NMIXX handheld fan. Fans who purchase any two large bestseller milk teas can redeem one limited-edition fan while stocks last. The participating drinks include some of CHAGEE’s most popular signature beverages such as the BO·YA Jasmine Green Milk Tea, White Peach Oolong Milk Tea, and Da Hong Pao Milk Tea.
These drinks are already favourites among regular customers, so the added collectible simply makes the experience even more worthwhile.
The BO·YA Jasmine Green Milk Tea, for example, is known for its fragrant jasmine aroma paired with smooth milk tea richness. It is refreshing without being overpowering, making it an ideal choice for Malaysia’s warm weather. Meanwhile, the White Peach Oolong Milk Tea offers a fruity and floral twist that feels light and elegant, especially for customers who prefer something less creamy. The Da Hong Pao Milk Tea, on the other hand, provides a bolder roasted tea flavour that appeals to tea lovers seeking something deeper and more aromatic.
Being able to mix and match these drinks also adds flexibility to the promotion. Friends visiting together can combine their purchases to redeem the fan, making it a fun outing for K-Pop fans gathering during the comeback season.
Another attractive part of the campaign is the limited-edition NMIXX cup sleeve. Unlike the handheld fan redemption, customers only need to purchase one large milk tea or fruit tea to receive a collectible sleeve. This makes the promotion much more accessible for casual customers or students who may simply want a small keepsake without spending too much.
Cup sleeves have become highly collectible among K-Pop fans over the years. Many fans enjoy displaying them alongside albums, photocards, or concert memorabilia. Since CHAGEE’s collaboration merchandise is themed around the “Heavy Serenade” comeback, it gives fans something memorable to associate with this promotional period.
What makes these campaigns especially exciting is the atmosphere surrounding them. During K-Pop comeback events, fans often gather at participating stores, exchange photocards, discuss favourite songs, and celebrate together. Visiting CHAGEE during this promotional period may feel more like attending a mini fandom event rather than simply buying tea.
For many Malaysian fans, international K-Pop merchandise can sometimes be difficult or expensive to obtain due to shipping costs and limited availability. Collaborations like this provide local fans with a chance to participate in the excitement without needing to order items from overseas. It creates a more accessible experience while supporting local flagship stores at the same time.
Of course, timing is important for this campaign. The promotion only runs from 11 May until 13 May 2026, and all merchandise redemptions are strictly while stocks last. Given NMIXX’s growing popularity globally, there is a strong possibility that the limited-edition items may disappear quickly, especially at high-traffic locations like Suria KLCC and Mid Valley KL.
Fans planning to participate should consider visiting during off-peak hours or earlier in the day to improve their chances of securing the merchandise. Weekends and evenings are expected to be especially crowded, particularly with younger fans gathering after school or work hours.
Another reason why this promotion stands out is the choice of participating outlets. CHAGEE has selected several prominent flagship locations around Kuala Lumpur and Klang Valley, making the campaign relatively convenient for many customers. Locations such as WOLO KL, Sunway Pyramid, IOI City Mall, Suria KLCC, and Mid Valley KL are all highly accessible shopping destinations with plenty of surrounding attractions.
This means customers can easily turn their CHAGEE visit into a full-day outing. They may enjoy shopping, dining, catching up with friends, or even planning small K-Pop fan meetups while collecting their exclusive merchandise.
The collaboration also reflects how brands today are increasingly blending food culture with entertainment culture. K-Pop partnerships continue to attract strong engagement because they create emotional connections with fans beyond simple purchases. Instead of just buying a drink, customers feel like they are participating in a larger celebration connected to their favourite artists.
CHAGEE has clearly recognised this growing trend, and the “Heavy Serenade” collaboration arrives at the perfect time while anticipation surrounding NMIXX’s comeback is running high.
For tea lovers who may not necessarily follow K-Pop closely, the promotion still offers good value. Customers are essentially purchasing drinks they may already enjoy while receiving free collectibles on top of their order. Considering the premium nature of CHAGEE beverages, this feels like a rewarding bonus rather than a forced promotional gimmick.
Those who enjoy collecting limited-edition collaborations should also note that these types of merchandise are rarely reproduced after the campaign ends. Once the promotion finishes, the cup sleeves and handheld fans are likely to become difficult to find again, adding even more appeal for collectors.
Overall, this CHAGEE x NMIXX campaign is shaping up to be one of the more exciting beverage collaborations happening in Malaysia this May. Between the comeback excitement, premium milk tea selections, collectible merchandise, and lively fan atmosphere, there are plenty of reasons for customers to check out the participating outlets before the promotion ends.
Whether customers are devoted NSWER fans, casual K-Pop followers, tea enthusiasts, or simply bargain hunters who appreciate getting freebies with their purchases, this limited-time collaboration delivers a fun and enjoyable experience worth visiting.
Promotional/Event Details:
Date: 11-13 May 2026
Time: While stocks last during outlet operating hours
Venue:
- CHAGEE WOLO KL
- CHAGEE Sunway Pyramid Flagship
- CHAGEE IOI City Mall Flagship
- CHAGEE Suria KLCC
- CHAGEE Mid Valley KL
Promotion Mechanics:
- Buy any TWO Large Bestseller Milk Teas to redeem ONE limited-edition NMIXX handheld fan
- Buy any ONE Large Milk Tea or Large Fruit Tea to redeem ONE limited-edition NMIXX cup sleeve
- Applicable drinks include BO·YA Jasmine Green Milk Tea, White Peach Oolong Milk Tea, and Da Hong Pao Milk Tea
- Merchandise available while stocks last only
More Information:
CHAGEE Malaysia
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