For book lovers, stationery enthusiasts, and anyone who enjoys hunting for a good deal, the upcoming Popular Bookfair at Emart Batu Kawa, Kuching is shaping up to be an unmissable event. Running from 1st to 30th April 2026, this month-long fair is packed with irresistible promotions, exclusive gifts, and special discounts that promise to make your shopping experience both fun and rewarding.
Popular Book has long been a favourite destination for readers across Malaysia, known for its wide selection of literature, educational materials, and lifestyle products. This event goes beyond just books—it is a celebration of knowledge, creativity, and everyday essentials. Shoppers will find everything from best-selling novels, children’s books, academic resources, and stationery, to quirky gadgets and lifestyle items. It’s the perfect opportunity for families, students, professionals, and hobbyists to stock up on their favourites while enjoying fantastic savings.
One of the most enticing reasons to attend this fair is the chance to earn a FREE RM5 voucher with a minimum spend of RM50 nett. It’s a simple way to get extra value on your purchases, allowing shoppers to stretch their budget further. Imagine picking up that novel you’ve been meaning to read, or a new set of pens for your office, and receiving a voucher that can be used immediately on top of your spending—it’s like getting a small reward just for indulging in your love for books and stationery.
Additionally, for those who enjoy value-for-money purchases, there are PWP (Purchase With Purchase) items available at up to 50% off. This deal is activated with a minimum spend of RM60 nett, which means shoppers can combine their purchases and get more for less. The PWP concept allows customers to choose extra items at special prices, making it perfect for picking up gifts, supplies, or even a treat for themselves. It’s a smart way to shop because it rewards customers who plan their purchases carefully, giving them both variety and savings in a single visit.
But the perks don’t stop there. Popular Book is also offering a FREE exclusive gift with any application or renewal of a POPULAR Card or e-Card. For regular shoppers, this is a golden opportunity to refresh or start their loyalty membership, ensuring they can continue to enjoy long-term benefits beyond the fair itself. The POPULAR Card brings advantages such as member discounts, early access to promotions, and exclusive deals, making it more than just a card—it’s a gateway to ongoing savings and special rewards.
So why should people make the trip to Emart Batu Kawa for this bookfair? First, the fair is designed to cater to all age groups. Children can explore educational books and colourful stationery sets that make learning more engaging, while adults can indulge in fiction, non-fiction, self-help, and professional resources. The variety is immense, ensuring that everyone finds something they need or have been wanting to explore.
Secondly, the timing of the event is perfect. A month-long duration gives plenty of flexibility for busy shoppers, students, or parents to plan a visit at their convenience. Unlike short-term flash sales, this extended period ensures that even those with tight schedules can experience the fair without feeling rushed. Whether a customer comes in during a weekend family outing or during a weekday lunch break, there’s ample time to browse, compare, and enjoy the products at their own pace.
Another reason to attend is the unbeatable combination of promotions. The RM5 voucher, PWP discounts, and free gifts are carefully designed to encourage not only more purchases but also more thoughtful selections. It’s not just about buying in quantity—it’s about creating a rewarding shopping experience where each purchase feels valuable. Shoppers can leave feeling satisfied, having secured their favourite items and received tangible rewards for their spending.
For students and young professionals, this is also an ideal moment to invest in academic and work-related supplies. Popular Book carries a broad range of stationery, from notebooks and planners to pens, markers, and accessories that are both functional and stylish. Investing in quality stationery can make a real difference in productivity and organisation, and the discounts offered at this fair make these practical items more affordable. For parents, it’s an excellent chance to stock up on educational materials for their children, providing both fun and learning in one go.
Moreover, the bookfair experience is not just transactional—it’s engaging. Walking through aisles of books, exploring new gadgets, and discovering special items that may not be available every day adds an element of excitement to shopping. There’s something inherently rewarding about seeing a new release, flipping through its pages, and imagining it on your personal bookshelf, especially when you know you’ve gotten it at a great price.
The POPULAR Bookfair also provides a safe and comfortable environment for families. Emart Batu Kawa is a convenient location in Kuching with ample parking and accessible facilities, ensuring that even those bringing children or elderly family members can enjoy the fair with ease. The store layout and friendly staff make browsing a smooth experience, allowing customers to focus on finding their favourites without stress.
It’s worth noting that these promotions come with terms and conditions, so shoppers should check them in advance to ensure they make the most of the available offers. By planning purchases strategically, combining the RM5 voucher with PWP deals, and applying or renewing a POPULAR Card, customers can maximise savings and gain additional perks. Essentially, those who prepare a little ahead will enjoy a much more rewarding experience.
Overall, the Popular Bookfair at Emart Batu Kawa is more than a sale—it’s an event that brings the community together, encourages reading, supports learning, and rewards loyal customers. Whether someone is an avid reader, a student, a parent, or simply someone looking for a good deal, this fair provides an experience that is educational, enjoyable, and economical. The combination of diverse products, attractive discounts, free gifts, and loyalty rewards ensures that every visitor can leave with more than they expected—both in terms of products and satisfaction.
For those who have been searching for a reason to indulge in their love for books, explore new stationery, or simply enjoy a well-organised shopping event, this is the perfect opportunity. They can make their trip to Emart Batu Kawa both productive and fun, while also gaining tangible rewards and making memories in the process. Popular Book has once again proven that they understand the needs and desires of their customers, making this bookfair a must-visit event this April.
In short, this bookfair is all about value, variety, and rewarding experiences. It’s an event where shoppers get more than just products—they gain discounts, vouchers, free gifts, and the joy of exploring a well-curated selection of books, stationery, and gadgets. It’s the type of event that encourages careful planning, thoughtful purchases, and most importantly, the love of reading and learning.
With these compelling offers, extended dates, and the chance to enjoy a comfortable and family-friendly environment, it’s clear why the Popular Bookfair at Emart Batu Kawa, Kuching is an event not to be missed.
Promotional/Event Details:
- Date: 1-30 April 2026
- Time: 10:00 AM – 10:00 PM
- Venue: Emart Batu Kawa, Kuching

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