Raya celebrations are all about sharing joy, delicious food, and meaningful moments with family and friends. This year, Kewpie Malaysia is bringing a special touch to the festive season with their “From Kitchen to Heart – MARCH RAYA MEET UP!” campaign, running from 6th to 15th March 2026. If you are a fan of their creamy, rich mayonnaise and other signature products, this is the perfect opportunity to discover new ways to elevate your Raya dishes while enjoying some fun activities.
Kewpie has long been a household name, known for its high-quality dressings, sauces, and condiments that bring meals to life. Their products are often associated with comfort, family gatherings, and home-cooked goodness, making this Raya promotion a natural extension of their brand. But this isn’t just any promotion—it’s designed to engage, entertain, and treat fans in a meaningful way.
During this 10-day Raya meet-up, Kewpie Malaysia will host in-store samplings and a mini roadshow across selected locations. Shoppers and fans can look forward to tasting Kewpie’s renowned products, which could inspire them to experiment with their festive cooking. Whether it’s drizzling Kewpie Mayonnaise over traditional Raya favourites or incorporating their dressings into fusion recipes, there is plenty of culinary inspiration to be found. Sampling sessions will run from 10am to 6pm, giving ample time for visitors to try the products and even take home some inspiration for their own kitchens.
For those who enjoy a bit more interaction, the mini roadshow will bring the Kewpie experience closer to the public. It runs daily from 10am to 10pm, with the main activities scheduled between 6pm and 8pm. This is an excellent chance to engage with Kewpie representatives, learn quick cooking tips, and see how their products can be used creatively. As an added festive treat, Kewpie will be distributing Raya envelopes to attendees. However, it’s important to note that these envelopes are available on a first-come, first-served basis, while stocks last, so arriving early could be worthwhile for anyone keen to grab one.
What makes this promotion even more appealing is that it combines the festive spirit with practical value. The meet-up allows fans to experience Kewpie’s products in person, which is always more engaging than just shopping online or in a store. It’s also a perfect opportunity to introduce young family members to Kewpie’s range, encouraging them to get creative in the kitchen. With many families seeking ways to make their Raya celebrations extra special, the tips, samples, and festive goodies from Kewpie could be just the thing to elevate home cooking this season.
Another reason to attend is the sense of community and shared celebration. Festivals like Raya are meant to bring people together, and Kewpie’s initiative adds a unique twist by blending food sampling, festive fun, and thoughtful giveaways. For anyone who enjoys discovering new products, picking up cooking ideas, or simply soaking in a lively Raya atmosphere, this meet-up ticks all the boxes. The event also presents an excellent photo opportunity for social media enthusiasts who want to capture the cheerful vibe of Raya shopping with friends and family.
Moreover, Kewpie Malaysia has ensured that the event is accessible to a wide range of visitors. The in-store sampling allows shoppers who are already out doing their festive shopping to drop by and taste the products at their convenience. Meanwhile, the mini roadshow provides flexibility for those who prefer evening visits, particularly after work hours. By structuring the event across multiple hours and locations, Kewpie maximises the chances for fans to participate and enjoy the promotion fully.
From a practical perspective, attending the Kewpie Raya Meet Up can also help home cooks prepare for festive gatherings. Sampling the products gives a clear sense of how the flavours complement traditional Raya dishes. Guests can take inspiration for salad dressings, sandwich spreads, or even as a component in more innovative recipes. For families who enjoy experimenting in the kitchen, this could spark new culinary traditions that continue long after the Raya celebrations.
Lastly, events like this highlight why supporting local promotions can be both fun and beneficial. Kewpie Malaysia’s initiative demonstrates how a well-executed promotional event does more than just boost sales—it creates meaningful engagement, strengthens brand loyalty, and brings communities together. Attendees leave not only with samples and festive goodies but also with ideas, inspiration, and a renewed appreciation for the products they already know and love.
In conclusion, whether you are a long-time fan of Kewpie or simply looking to add extra flavour and fun to your Raya celebrations, this meet-up is well worth your time. With in-store sampling, mini roadshows, festive giveaways, and opportunities to learn new ways to use Kewpie products, it promises to be a memorable experience. Make sure to plan your visit, arrive early if you’re after the Raya envelopes, and enjoy the celebration of taste, tradition, and community this festive season.
Promotional/Event Details:
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Date: 6-15 March 2026
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Time: Sampling in-store: 10am – 6pm | Mini Roadshow: 10am – 10pm (Main Activities 6pm – 8pm)
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Venue: Location subject to change. Distribution of Raya envelopes is first-come, first-served, while stocks last.
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