If you are someone who enjoys a good cup of Thai milk tea and appreciates limited-edition collectibles, then this latest campaign by ChaTraMue Malaysia is something worth taking note of. Starting from 23 February 2026 onwards, they are bringing back the fun element to every purchase with an adorable twist. This time, every cup does not just satisfy your craving, it may also come with a charming surprise.
For a limited time, customers who purchase selected drink bundles from their Classics or Special Series will receive exclusive My Melody or Kuromi straws. These are not ordinary straws; they are limited-edition designs created especially for this campaign. For those who enjoy cute collectibles or are fans of these beloved characters, this promotion adds a delightful bonus to their usual tea break routine.
The mechanics are straightforward, which makes it easy for anyone to participate. Customers can purchase one drink bundle at RM19.90 or two bundles at RM32.90 from the Classics or Special Series range. With every qualifying bundle, they will receive a limited-edition straw. There are four designs to collect in total, featuring My Melody and Kuromi in different variations. The idea is simple: collect all four designs and stand a chance to win free ChaTraMue drinks.
What makes this campaign interesting is that it combines three elements Malaysians love – good drinks, collectible merchandise, and the opportunity to win something extra. Rather than being a typical discount promotion, it creates a sense of excitement. Customers are not only buying a beverage; they are building a collection and participating in a contest at the same time.
For those unfamiliar, ChaTraMue is known for their authentic Thai tea flavours, especially their signature Thai Milk Tea with its rich, creamy texture and fragrant tea aroma. Their Classics Series usually features crowd favourites such as Thai Milk Tea, Thai Green Milk Tea and other staple flavours, while the Special Series often includes creative or seasonal variations. This means customers are not restricted to just one drink; they can explore different flavours while collecting the straws.
The pricing is also relatively reasonable. At RM19.90 for one bundle or RM32.90 for two bundles, customers are effectively paying for quality beverages and receiving a limited-edition collectible item as a bonus. Considering the rising cost of beverages at many cafés, this bundle pricing offers decent value, particularly for those who already frequent ChaTraMue outlets. It turns a normal drink purchase into something more memorable.
Another appealing factor is the contest element. After collecting all four straw designs, participants need to submit their entry through the official Google Form link provided by ChaTraMue Malaysia:
https://forms.gle/yCy7b1bnrprfiHS8A
Participants are required to take a photo of all four collected straws and submit it through the link. This simple step gives them a chance to win free ChaTraMue drinks. The process is not complicated, and it does not involve complicated redemptions or additional purchases beyond completing the collection.
From a bargain hunter’s perspective, this is a clever promotion to take advantage of. If someone already plans to buy drinks for themselves, their friends, or family, it makes sense to purchase through the bundle option. Buying two bundles at RM32.90 may be especially practical for small gatherings or casual catch-ups. Instead of everyone ordering separately, they can coordinate their purchases to help each other complete the four-design set faster.
There is also a sense of urgency attached to this campaign. The promotion runs from 23 February 2026 onwards, but only while stocks last. Limited-edition merchandise tends to run out quickly, especially when it features popular characters like My Melody and Kuromi. Those who delay their purchase may miss out on certain designs. For collectors, this is often the biggest motivation to act early.
For parents, this promotion could also be a fun treat for their children. The cute straw designs can make a simple drink outing more enjoyable. It adds an element of playfulness that children appreciate, and it may even encourage them to finish their drinks more happily. At the same time, adults who are fans of Sanrio-style collectibles will likely find these straws equally charming.
From a marketing standpoint, ChaTraMue Malaysia has created a campaign that encourages repeat visits. Since there are four designs to collect, customers may return multiple times to complete the set. This works well for loyal patrons who enjoy their beverages regularly. Instead of a one-off discount, it fosters ongoing engagement.
For those who are new to ChaTraMue, this is also a good opportunity to try their drinks for the first time. Sometimes, a small collectible item can be the push someone needs to step into a store they have not tried before. Once they taste the drinks, they may become regular customers. Their Thai Milk Tea, in particular, has a distinctive flavour profile that stands out from typical local milk teas.
Another reason to enjoy this deal is the social aspect. Friends can coordinate their purchases and exchange duplicate straw designs. It becomes a mini-collecting activity. Sharing photos of the completed collection before submitting the contest entry can also be a fun moment, especially for those who enjoy documenting small achievements.
It is worth noting that prices at EM outlets may vary slightly, so customers should check with their nearest branch for confirmation. Nonetheless, the general bundle pricing remains attractive for most locations.
As a third-party blogger who frequently highlights worthwhile promotions in Malaysia, this campaign stands out because it offers more than just savings. It delivers an experience. Customers receive a quality beverage, a collectible item, and a chance to win free drinks. All of this is tied together with a simple and accessible participation method.
For more information, customers can refer to the official source announcement here:
https://www.facebook.com/61550279554238/posts/
Those who are keen should consider visiting their nearest ChaTraMue outlet soon, especially if they want to secure all four designs before stocks run out. In today’s retail landscape, limited-edition merchandise often disappears faster than expected. Acting early gives them a better chance at completing the set and entering the contest without stress.
In summary, this is not merely a drink purchase; it is a small but enjoyable collecting journey. With affordable bundle pricing, charming limited-edition straws, and the opportunity to win free ChaTraMue drinks, there is every reason to drop by and participate. For tea lovers, collectors, families, and students alike, this promotion offers both value and a touch of fun in every cup.
Promotional/Event Details:
Date: 23 February 2026 Onwards (While Stocks Last)
Time: During Operating Hours (Varies by Outlet)
Venue: All Participating ChaTraMue Malaysia Outlets Nationwide
Bundle Pricing:
-
RM19.90 for 1 bundle (Classics/Special Series)
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RM32.90 for 2 bundles (Classics/Special Series)
*EM outlet prices may vary
Contest Submission Link:
https://forms.gle/yCy7b1bnrprfiHS8A
Source:
https://www.facebook.com/61550279554238/posts/
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