If they have been collecting CIMB Bonus Points quietly through their daily spending, this could be the perfect time to turn those points into something far more rewarding. From 4 February to 17 March 2026, CIMB principal credit cardholders can enjoy up to 20% Bonus Enrich Points when they convert a minimum of 62,500 CIMB Bonus Points into Enrich Points.
For anyone who travels regularly, dreams of redeeming flight tickets, or simply enjoys maximising the value of every Ringgit spent, this is a promotion worth paying attention to. Instead of letting points sit idle, they can convert them into airline rewards and receive additional bonus points on top.
Let’s break down why this deal matters and how they can make the most of it.
Turning Everyday Spending into Travel Rewards
Many cardholders accumulate CIMB Bonus Points through groceries, dining, petrol, online shopping, and bill payments. Over time, these points can build up significantly. However, without a proper strategy, they may remain unused.
This campaign allows eligible CIMB principal credit cardholders – including those holding Preferred Visa Infinite/-i, Travel World Elite Mastercard, Visa Infinite, Travel World Mastercard, World Mastercard, Visa Signature, Travel Platinum Mastercard, Mastercard Platinum/-i, Visa Platinum and Visa e Credit Card – to convert their CIMB Bonus Points into Enrich Points with a valuable bonus on top.
The promotion is split into two attractive offers:
Offer 1
20% Bonus Enrich Points for conversions made from 4 February to 6 February 2026.
Offer 2
10% Bonus Enrich Points for conversions made from 7 February to 17 March 2026.
Naturally, those who act early will enjoy the higher 20% bonus. Timing matters in this case, and those three days in early February offer the most rewarding window.
How the Bonus Works in Real Terms
Some may wonder whether the bonus is truly meaningful. Let’s look at a simple illustration provided under the campaign.
If they convert 62,500 CIMB Bonus Points, they will receive 5,000 Enrich Points as the base conversion.
During the 20% bonus period (4–6 February 2026), they will receive an additional 1,000 Enrich Points as a bonus.
That brings the total to 6,000 Enrich Points instead of 5,000.
In other words, they are getting extra value without spending additional money. For frequent flyers or those planning a holiday, that extra 1,000 points can bring them closer to redeeming flights, upgrades, or other travel privileges.
Why This Promotion Is Worth Considering
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Extra Value for the Same Points
The biggest appeal here is simple: more points for the same conversion. If they were already planning to convert CIMB Bonus Points into Enrich Points, this campaign gives them additional returns at no extra cost.
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Ideal for Upcoming Travel Plans
With travel continuing to be a priority for many Malaysians, whether for holidays, business trips, or family visits, Enrich Points can be extremely useful. Redeemed wisely, they can offset flight costs that would otherwise require significant cash outlay in RM.
If they are planning to travel within the next year, converting during this campaign period makes practical sense.
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Smart Financial Planning
Points have expiry dates. Converted base Enrich Points are valid for three years from the date of crediting, while the bonus Enrich Points are valid for one year from the date of crediting.
Rather than letting CIMB Bonus Points sit unused or risk missing out on higher value opportunities, this campaign offers a strategic moment to convert and use them efficiently.
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Short 20% Window Encourages Early Action
The 20% bonus is only available from 4 February to 6 February 2026. That limited window adds urgency. Those who are organised and ready to convert early will benefit the most.
After that, the 10% bonus from 7 February to 17 March 2026 still offers decent additional value, but clearly the early period delivers the strongest return.
Important Things They Should Take Note Of
While the promotion is straightforward, there are a few details they must not overlook.
Minimum Conversion Requirement
They must convert a minimum of 62,500 CIMB Bonus Points to qualify for the bonus.
Enrich Membership Is Required
Eligible principal cardholders must already be members of the Enrich Loyalty Programme. During conversion, they must provide the correct Enrich membership ID. Any mistakes in the membership ID will be considered final, so accuracy is essential.
Crediting Timeline
The Enrich Bonus Points will be credited into the Enrich Member’s Account within fourteen working days after the end of the campaign period.
Validity Period
Base Enrich Points are valid for three years. Bonus Enrich Points are valid for one year. This means they should plan their redemption strategy accordingly to avoid letting the bonus points expire.
Full Terms and Conditions
For full CIMB Member Rewards Catalogue Terms and Conditions, they can visit:
www.cimb.com.my/memberrewards
For Enrich Programme Terms and Conditions, they can visit:
https://enrich.malaysiaairlines.com/enrich/about-enrich/terms-conditions.html
Taking a few minutes to read through the terms ensures there are no surprises later.
Why They Should Not Ignore This Opportunity
Many promotions focus on cashback or discounts. While those are useful, travel rewards often provide long-term value that feels more rewarding.
A free or discounted flight redemption feels far more significant than a small cashback rebate. For families planning a holiday, couples celebrating an anniversary trip, or professionals travelling frequently, Enrich Points can unlock real savings in RM.
If they already hold one of the eligible CIMB credit cards and are accumulating points, this campaign is not about spending more. It is about converting smarter.
Instead of treating points as a side benefit, they can treat them as an asset. By timing the conversion during a bonus campaign, they effectively increase the value of what they have already earned.
For those who travel at least once a year, even modest additional points can make a noticeable difference when redeeming flights or upgrading seats.
A Gentle Reminder to Act Early
If they want the highest 20% bonus, the key dates are 4 February to 6 February 2026. That is only a three-day window.
After that, from 7 February to 17 March 2026, they can still enjoy a 10% bonus, which remains worthwhile compared to standard conversion rates outside promotional periods.
This is one of those deals where planning ahead pays off. Checking their CIMB Bonus Points balance now and preparing their Enrich membership details in advance will make the conversion process smooth once the campaign starts.
Promotional/Event Details:
Date: 4 February 2026 – 17 March 2026
Time: Throughout CIMB’s conversion processing period (subject to CIMB system availability)
Venue: Online via CIMB Member Rewards platform – www.cimb.com.my/memberrewards
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