If anyone has been looking for a drink run excuse this March, here is one that is honestly too cute to ignore. From 5–31 March 2026, ChaTraMue Malaysia is rolling out a special collaboration that blends sweet Thai tea with serious kawaii charm. This time, it is not just about what is in the cup, but also what comes with it.
For a limited time, customers who purchase selected drinks from the Classics or Special Series from RM19.90 will receive an exclusive straw blind pack featuring My Melody and Kuromi designs. Yes, the beloved Sanrio characters are now making their appearance in straw form, and they are not just adorable collectibles. Collect all four designs and there is a chance to win free ChaTraMue drinks for an entire month.
For those who already enjoy ChaTraMue’s signature Thai Milk Tea, Thai Green Tea, or their richer Special Series creations, this is essentially a bonus on top of something they would probably order anyway. But even for casual visitors, this campaign gives a reason to stop by and join in before stocks run out.
Why This Deal Is Worth a Visit
Let’s start with the drinks themselves. ChaTraMue is known for their bold, aromatic Thai tea blends that have built a loyal following in Malaysia. Their Classics Series typically features favourites such as Thai Milk Tea and Thai Green Tea, known for their creamy texture and distinct tea fragrance. The Special Series often includes more indulgent options, layered drinks, or flavours that cater to customers who prefer something slightly different.
At RM19.90 for one drink or RM32.90 for two, this falls within the typical café beverage range, but the added collectible element makes it feel more worthwhile. Instead of just paying for a beverage, customers are receiving something tangible that can be kept, displayed, or even used daily.
For collectors of My Melody and Kuromi merchandise, this promotion is particularly appealing. The straws come in blind packs, which means the design is a surprise. There are four designs in total to collect. That element of mystery tends to make it even more fun, especially if friends decide to collect together and swap duplicates.
The Collect-and-Win Element
The real highlight, beyond the straws themselves, is the chance to win free ChaTraMue drinks for a month. Once all four My Melody and Kuromi straw designs have been collected, participants can submit their entry by scanning the QR code from the pinned post on ChaTraMue Malaysia’s Instagram or through the official form link provided:
https://forms.gle/yCy7b1bnrprfiHS8A
Participants simply need to take a photo of all four collected straws and submit it through the link. It is straightforward, and there is no complicated mechanic involved. Buy, collect, snap a photo, and submit.
Free drinks for a month is not a small reward, especially for tea lovers. Considering that many people treat themselves to bubble tea or specialty tea at least once a week, winning this prize could mean significant savings throughout the month. For regular customers, it is genuinely a practical benefit rather than just a symbolic prize.
Limited Stocks – Do Not Leave It Too Late
As with most collectible campaigns, this promotion runs while stocks last. The official campaign period is from 5–31 March 2026, but blind packs are limited. Once the straws are fully redeemed at outlets, that is the end of it.
Those who are serious about completing the full four-design set should not wait until the final week. Early participation increases the chances of securing all designs without scrambling at the last minute.
It may even be worthwhile to plan a few visits throughout the month. For example, go once during a weekday afternoon, another time during a weekend outing, and perhaps another during a catch-up session with friends. Not only does this spread out spending, but it also keeps the collecting process enjoyable rather than rushed.
A Social Outing Opportunity
One of the underrated aspects of promotions like this is how they naturally encourage social interaction. Instead of going alone, customers can invite friends to join the collecting journey. Ordering two drinks at RM32.90 makes sense for pairs. They can compare which straw design they receive and trade if necessary.
For families, especially those with children who adore My Melody and Kuromi, this becomes a small bonding activity. Children get excited about blind packs and surprises, and parents get to enjoy their tea. It is a win-win situation.
A Smart Way to Stretch Value
From a bargain hunter’s perspective, this campaign offers layered value:
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The drink itself, which many customers would purchase anyway.
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An exclusive, limited-edition straw collectible.
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A chance to win free drinks for a month.
When layered together, it becomes more than just a beverage purchase. It becomes an experience.
Considering that many café visits do not include any additional perks, this type of collaboration adds extra incentive. For those who enjoy maximising returns on spending, this is precisely the kind of promotion worth paying attention to.
How to Join
The steps are refreshingly simple:
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Purchase one Classics or Special Series drink for RM19.90, or two for RM32.90, at any ChaTraMue Malaysia outlet.
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Receive a straw blind pack featuring one of the My Melody or Kuromi designs.
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Collect all four different straw designs.
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Scan the QR code on ChaTraMue Malaysia’s pinned Instagram post or submit via the official form:
https://forms.gle/yCy7b1bnrprfiHS8A -
Take a clear photo of all four collected straws and submit it.
It is important to note that East Malaysia prices may vary slightly, so customers there should check in-store for confirmation.
Where to Find More Information
For the official announcement and visuals of the campaign, customers can refer to the source post here:
https://www.facebook.com/photo.php?
Following ChaTraMue Malaysia’s social media pages is also helpful for updates, reminders, and potential winner announcements.
Final Thoughts – Why They Should Not Miss This
Promotions come and go every month, but not all of them combine collectibility, practicality, and a strong brand collaboration in one campaign. This My Melody and Kuromi straw blind pack promotion ticks several boxes.
It is limited-time, which adds urgency.
It offers tangible collectibles, which adds excitement.
It provides a valuable prize, which adds real incentive.
For tea lovers, it is a reason to indulge without guilt. For collectors, it is an opportunity to secure something exclusive. For families and friends, it is an activity that makes a simple drink run more engaging.
March is already a busy month with school sessions, work commitments, and social events. Taking a short break with a cup of Thai tea and the thrill of opening a blind pack might just be the small joy people need.
If anyone has been meaning to try ChaTraMue’s Classics or Special Series, this is arguably the best time to do so. Collect early, collect smart, and perhaps enjoy free drinks for an entire month.
Promotional/Event Details:
Date: 5–31 March 2026
Time: During operating hours (varies by outlet)
Venue: All ChaTraMue Malaysia outlets
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