If there is one thing Malaysian households can agree on, it is that grocery bills never seem to get smaller. With the cost of living steadily climbing, finding genuine savings on daily necessities makes a real difference. That is why the Giant Malaysia SARA Promotion happening from 12 to 18 February 2026 deserves attention, especially for families who are eligible for the Sumbangan Asas Rahmah (SARA) initiative.
This is not just another supermarket sale plastered with red tags. This campaign, branded as “Promosi Jimat Berganda”, is designed to help shoppers stretch their ringgit further, particularly those who can redeem MyKasih benefits. It is a practical, no-frills promotion focused on items most households actually use every single day – rice, cooking oil, flour, sauces, noodles, biscuits, beverages, and basic cleaning essentials.
For families planning weekly or monthly grocery runs, this is a timely opportunity to stock up smartly.
Let’s start with the foundation of every Malaysian kitchen: rice, oil and flour. These are non-negotiables in daily cooking. During this promotion, Buruh Cooking Oil (5kg) is priced at RM27.88. Given how quickly cooking oil runs out in homes that fry, sauté and cook regularly, securing a 5kg bottle at this price can help manage monthly expenses more comfortably.
Rice is another essential that no household can skip. The Jati Padi Gold Super Import Rice (10kg) is going for RM32.99. A 10kg bag is a practical purchase for larger families, and at this price point, it makes sense to stock up while the promotion lasts. Rice prices fluctuate, and locking in a good deal helps reduce pressure on the next grocery trip.
Cap Ros Wheat Flour (850g) at RM2.38 is also part of the line-up. Whether they use flour for frying chicken, making kuih, baking cakes for family gatherings or preparing simple pancakes for breakfast, flour is one of those items that quietly disappears from the pantry faster than expected. At this price, it is worth picking up an extra pack or two.
No Malaysian meal feels complete without sauces. Adabi Chili Sauce (500g) and Tomato Sauce (485g) are priced at RM4.49 per bottle. From fried rice and omelettes to nuggets and burgers for the children, sauces are staples in most households. Small savings on everyday condiments add up over time.
For something heartier, Kitchen Delite Sardines in Tomato Sauce (425g) is available at RM6.99. Sardines are a lifesaver for quick meals – sardine sambal, sardine sandwiches, or a simple sardine dish paired with rice. They are affordable protein options, and buying them during a promotion helps stretch the grocery budget further.
Beyond pantry basics, this Giant SARA Promotion also covers instant food and biscuits – practical choices for busy families. Indomie Instant Noodles (Original or Special) in 5-pack bundles are priced at RM4.29 per pack. Instant noodles are often the go-to solution for late nights, quick lunches, or those in-between days before the next big grocery run. Having a few packs in the cupboard is almost a Malaysian tradition.
For teatime or children’s lunchboxes, Shoon Fatt Cream Crackers or Sugar Crackers (400g) are going for RM2.59. Crackers are versatile – eaten on their own, paired with kaya, dipped in coffee, or topped with tuna. Meanwhile, Hwa Tai Golden Assorted Biscuits (505g) at RM5.99 offer a variety that suits family gatherings or casual visits from relatives. With festive seasons and school events often requiring snacks, these are sensible purchases.
Beverages are another area where families can save during this promotion. F&N Cordial in assorted flavours (2L) is priced at RM9.99 per bottle. Cordial is a popular choice for larger households as it stretches further than ready-to-drink beverages. Just mix with water and ice, and there is a refreshing drink ready for the whole family.
F&N Seasons Assorted Drinks (1L) are available at RM2.19 per carton. These are convenient for school bags, office lunches, or as quick refreshments during family outings. At this price, it makes sense to add a few cartons to the trolley.
The promotion does not stop at food. Household and personal care items are also included, helping shoppers complete their grocery list in one trip. Sunlight Dishwashing Liquid (800ml) is priced at RM4.88 per bottle. Dishwashing liquid is another daily-use item that empties quickly, especially in larger households. Buying it during a promotional week reduces the need to pay full price later.
Medimix Bar Soap Assorted (125g), excluding Lime and Aloe Vera variants, is going for RM5.99. Personal hygiene is non-negotiable, and having essential toiletries included in the promotion ensures families can cover both kitchen and bathroom needs in a single shopping session.
What truly sets this campaign apart is its connection to the Sumbangan Asas Rahmah initiative. Eligible customers are encouraged to redeem MyKasih benefits at Giant during this promotional period. The phrase “Jom Tebus MyKasih di Giant” is not just a tagline. It represents an opportunity for recipients of government assistance to maximise the value of their allocated aid.
By combining discounted prices with MyKasih redemption, shoppers effectively enjoy double savings. Their ringgit stretches further because they are using assistance benefits on already reduced items. This approach makes practical sense. Instead of spending benefits on full-priced goods, redeeming them during a promotion ensures greater value.
For families managing tight monthly budgets, timing matters. Planning grocery runs around promotions like this can ease financial pressure. Rather than making multiple smaller trips and paying standard prices, it is more strategic to consolidate purchases during a week when essential items are clearly marked down.
There is also the convenience factor. Giant outlets are accessible in many areas, making it easier for shoppers to drop by their nearest branch. With everything from rice and oil to beverages and cleaning products under one roof, it reduces the need to travel between multiple shops.
Why should shoppers make the effort to visit between 12 and 18 February 2026? Because promotions centred on true essentials are far more valuable than flashy discounts on non-essential items. This is the kind of sale that supports everyday living. It helps parents manage school lunches, working adults prepare quick dinners, and households keep their kitchens and bathrooms stocked without overspending.
In uncertain economic times, being selective and strategic about grocery shopping is important. Promotions like this one are not about impulse buying; they are about practical savings. It is about taking advantage of a limited-time window to secure better prices on goods that will definitely be used.
For those eligible under the SARA initiative, this week becomes even more meaningful. Redeeming MyKasih benefits at Giant during the “Promosi Jimat Berganda” period ensures that assistance is put to its best possible use.
Shoppers are advised to plan ahead, prepare a list based on the promotional items, and visit their nearest Giant outlet within the campaign dates. With careful planning, they can walk away with a well-stocked pantry and a lighter burden on their monthly budget.
Promotional/Event Details:
Date: 12-18 February 2026
Time: During normal operating hours (varies by outlet)
Venue: All participating Giant Malaysia outlets
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Malaysia. Advertise with EverydayOnSales Malaysia.