If there is one thing Malaysians truly enjoy, it is discovering a drink promotion that feels a little different from the usual discount. This February, Lucky Cup is bringing something festive and slightly playful to the table with their Lucky New Year campaign, running from 14 to 23 February 2026. Instead of simply offering a price cut, they are pairing indulgent drinks with a limited-edition collectible that adds a little charm to daily routines.
For anyone who enjoys café-style beverages without the premium café price tag, this is the sort of short-term promotion worth marking in the calendar. It is only available for ten days, and once the free gift runs out, that is it.
A Seasonal Treat with a Creamy Twist
The star of this campaign is the Snowball Float Series. If that name already sounds inviting, wait until you imagine the combination: an iced beverage topped with a creamy scoop of ice cream. It is essentially two pleasures in one cup – a refreshing drink and a dessert-like finish.
There are two flavours introduced for this promotion:
Matcha Snowball Float (Ice)
For those who appreciate the slightly earthy, fragrant notes of green tea, this one will likely stand out. The iced matcha base delivers that signature bittersweet flavour, while the scoop of ice cream on top balances everything with sweetness and creaminess. As the ice cream slowly melts, it blends into the drink, creating a smooth, velvety texture. It is particularly satisfying in Malaysia’s warm weather, especially during midday errands or after a long drive.
Latte Snowball Float (Ice)
Coffee lovers are not left out. The Latte Snowball Float brings together bold coffee notes with the indulgence of ice cream. It is not just a standard iced latte. The added scoop transforms the drink into something richer and more layered. The bitterness of coffee meets the sweetness of ice cream, resulting in a flavour profile that feels both comforting and refreshing at the same time. It works beautifully as an afternoon pick-me-up.
In practical terms, these drinks offer more value than a standard iced beverage. Instead of paying separately for a drink and dessert, customers enjoy both combined in one cup.
The Free Gift That Makes It Interesting
Now, here is where the promotion becomes more appealing.
From 14 to 23 February 2026, customers who purchase two Snowball Float Series drinks can redeem a limited-edition Lucky Ride Air Freshener.
It is not just any air freshener. This collectible features a festive “Year of the Horse” design, making it something slightly more special than a generic car accessory. Many Malaysians spend a significant amount of time commuting, whether driving to work, sending children to school, or travelling between appointments. A decorative air freshener that carries a festive design feels like a small but cheerful addition to the daily routine.
And because it is limited edition, there is a sense of exclusivity attached. These types of brand collectibles often disappear quickly once the promotion ends. For loyal Lucky Cup customers, it becomes a small keepsake that marks this particular season.
Why This Promotion Is Worth Considering
At first glance, some might think this is simply another “buy more, get free gift” campaign. However, there are several reasons why it stands out.
1. It Encourages Sharing
The requirement to purchase two drinks naturally encourages customers to bring a friend, colleague, or family member. Instead of heading out alone, it becomes an opportunity to share the experience. One can opt for Matcha while the other chooses Latte, and both can try each other’s drinks.
For couples celebrating around mid-February, or friends meeting up over the weekend, this promotion fits nicely into casual outings.
2. It Adds Value Without Raising Prices
Rather than inflating the drink price to cover the free gift, Lucky Cup keeps the mechanics simple. Buy two Snowball Floats and receive the air freshener. If the drinks are already something customers would enjoy purchasing, the gift simply becomes an added bonus.
When evaluating promotions, it is always wise to consider whether the purchase makes sense even without the free item. In this case, the Snowball Float Series stands on its own as a worthwhile treat.
3. Limited Time Creates Urgency
The campaign runs for just ten days. That short window adds urgency. Many Malaysians have experienced missing out on limited-edition items because they waited too long. Since the air freshener is available while stocks last, it is sensible to visit earlier rather than later.
4. Suitable for Malaysia’s Climate
Iced drinks with creamy toppings are particularly appealing in Malaysia’s warm and humid weather. A Snowball Float is not just a novelty; it is genuinely refreshing. Whether stopping by after lunch, during shopping trips, or while taking a break from work, the drink suits the climate perfectly.
Making the Most of the Promotion
For those planning to participate, here are a few practical suggestions:
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Visit during non-peak hours to avoid long queues, especially during weekends.
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Bring along a friend to easily meet the two-drink requirement.
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Check availability early in the promotion period to avoid disappointment if the air freshener runs out.
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Consider trying both flavours to decide which one suits personal taste better.
Because the air freshener is while stocks last, early visits are advisable. Promotions like this often see strong demand in the first few days.
A Simple Way to Add Festive Cheer
The Lucky New Year campaign feels light-hearted and fun rather than overly complicated. There are no complex membership requirements, no digital app redemption steps, and no hidden conditions. Customers simply purchase two Snowball Float drinks and redeem the gift.
In a market crowded with heavy discounts and complicated reward systems, sometimes a straightforward deal feels more refreshing.
For regular Lucky Cup patrons, this promotion offers something new to try. For those who have not visited recently, it provides a reason to stop by and explore the menu. The combination of creamy floats and a festive collectible makes it suitable for the season.
From 14 to 23 February 2026, Lucky Cup outlets across Malaysia will be participating in this campaign. It is a short window, but long enough to plan a visit.
For anyone who appreciates café-style drinks, limited-edition merchandise, or simply enjoys discovering good-value promotions, this is one of those small but satisfying deals worth checking out before it ends.
Promotional/Event Details:
Date: 14-23 February 2026
Time: During normal operating hours (varies by outlet)
Venue: All Lucky Cup outlets in Malaysia
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