For anyone with a serious appetite, Taco Bell Malaysia has rolled out a deal that will have rice lovers coming back for more. Starting 10 February 2026, their All You Can Eat Bell Rice Bowl promotion is making waves across the country, offering a feast that allows diners to customise their meals while enjoying unlimited refills for just RM 29.95 NETT. It’s an opportunity that shouldn’t be missed if they are looking for value, variety, and, of course, the joy of eating to their heart’s content.
A Rice Feast Like No Other
Imagine walking into a Taco Bell outlet in the afternoon, greeted by the aroma of their signature sauces and fresh ingredients. From 3PM to 9PM daily, diners can dig into as many Bell Rice Bowls as they like, experimenting with the flavours that have made Taco Bell a household name. The promotion is designed to cater to both those who like a fiery kick in their meals and those who prefer something more familiar, offering a variety of sauces including Ghost Pepper, Sambal, Hot Sauce, and Kickin’ Sauce. Each bowl is fully customisable, so they can mix and match to find their perfect combination.
What Makes This Offer So Good
At just RM 29.95 per person, inclusive of the 6% SST, this deal provides unbeatable value for anyone looking for a filling meal without breaking the bank. For those who prefer beef, there is a small surcharge of RM 1.06 per bowl or refill, but it is a minor addition compared to the sheer volume and variety on offer. Considering that standard fast-food meals can easily cost upwards of RM 15-20 for a single bowl, this promotion effectively doubles or even triples the value for diners who are willing to savour multiple servings.
The buffet-style approach encourages trying out all the flavours without worrying about running out. Diners can start with one of their favourite sauces and then switch it up for the next refill, creating a personalised tasting experience in every sitting. This is perfect for food adventurers who like sampling different flavours in a single meal.
How the All You Can Eat Works
Taco Bell has made it simple and organised to ensure diners get a smooth and enjoyable experience:
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Arrive at any participating Taco Bell outlet between 3PM and 9PM.
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Order the All You Can Eat Bell Rice Bowl for dine-in only. Takeaway is not allowed.
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Enjoy the first serving of the Bell Rice Bowl.
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To request a refill, they simply need to present the original receipt and return the empty bowl. Refills are served one at a time.
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The last refill call is at 9PM, giving diners plenty of time to enjoy multiple rounds.
This system keeps the dining experience orderly while still allowing diners to maximise their meal. For those planning a late lunch, after-work catch-up, or early dinner, the timing is just perfect.
Rules to Keep in Mind
While the deal is generous, there are a few guidelines to ensure everyone enjoys their meal responsibly:
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Dine-In Only: The promotion is strictly for dine-in customers; no takeaways are permitted.
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No Sharing: Each order is for one person only. This ensures the unlimited refills are fairly distributed.
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Time Limit: Each receipt allows for a maximum dining duration of two hours. This is more than enough time to enjoy several bowls at a comfortable pace.
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Wastage Policy: Taco Bell reserves the right to refuse refills if there is excessive food wastage or if sharing is suspected.
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Location Exclusion: The promotion is available at all outlets except KLIA.
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Halal Certified: All food served under this promotion is fully halal, so diners can enjoy it without concerns.
These simple rules help maintain the quality of the experience while making sure every diner can enjoy the promotion fully.
Why This Deal is Worth It
There are countless reasons why this Bell Rice Bowl Buffet should be at the top of their list for dining out:
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Unbeatable Value: For less than RM 30, diners get unlimited servings. Even if they eat just two bowls, the cost per meal is lower than a standard fast-food purchase. For those with a hearty appetite, this is almost like getting a discount with every refill.
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Variety and Customisation: With four different sauces and the option to mix proteins, diners can personalise every bowl. This keeps every refill interesting and allows them to explore combinations they might not usually try.
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Perfect for Groups: While the promotion is for individual orders, friends can all dine together and share their favourite sauce tips. It turns a simple meal into a social experience.
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Late Afternoon or Early Evening Treat: The 3PM-9PM window is ideal for those looking to grab a late lunch, an early dinner, or simply a post-work bite. The flexibility makes it a convenient option regardless of their schedule.
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Halal Assurance: For diners who prioritise halal meals, Taco Bell ensures that the promotion meets halal standards, so they can enjoy the food with peace of mind.
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Experience and Fun: Dining at Taco Bell is not just about filling the stomach—it’s about enjoying the flavours, trying new sauce combinations, and making the meal a fun, interactive experience.
Tips to Make the Most of This Promotion
To really enjoy the All You Can Eat experience, they should keep a few things in mind:
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Start with smaller portions to gauge how much they can comfortably eat. This prevents wastage and ensures they can go for more refills.
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Experiment with different sauces and proteins to fully appreciate the variety offered. Ghost Pepper adds heat for the daring, while Sambal gives a local twist that is both comforting and familiar.
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Arrive early in the time slot to avoid peak-hour crowds. Although Taco Bell outlets are generally quick and efficient, it’s always nicer to dine without rushing.
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Remember to keep each bowl empty before requesting a refill. This ensures they stay within the rules and can enjoy as many bowls as they like.
A Deal They Can’t Ignore
For anyone in Malaysia looking for a budget-friendly, flavour-packed meal, Taco Bell’s All You Can Eat Bell Rice Bowl is one of the most exciting promotions on the scene. At RM 29.95 per person, diners can indulge in unlimited servings of one of their favourite meals, explore different sauces, and enjoy a casual, relaxed dining atmosphere. It’s a deal that combines value, variety, and fun, making it perfect for students, office workers, families, and food enthusiasts alike.
Whether they are a fan of Taco Bell’s classic flavours or curious to try their unique spin on local sauces, this is the perfect chance to eat to their heart’s content without worrying about the bill at the end. So, grab their friends or family, head to a participating outlet, and enjoy a feast that is as satisfying as it is affordable.
With clear guidelines, a generous timing window, and halal certification, this promotion is designed to provide maximum enjoyment for all diners. The All You Can Eat Bell Rice Bowl is not just a meal—it’s an experience, an adventure in flavour, and an excellent way to make any afternoon or evening more enjoyable.
Don’t miss out—Taco Bell Malaysia’s Bell Rice Bowl Buffet is waiting for them. Go on, take a seat, and enjoy every bite.
Promotional/Event Details:
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Date: 10 February 2026 Onward
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Time: Daily 3PM – 9PM
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Venue: All participating Taco Bell outlets in Malaysia (excludes KLIA)

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